New Delhi, April 17:  E-commerce player giant Flipkart and Taiwanese electronics company ASUS on Tuesday announced a long-term partnership under which Flipkart will become ASUS' premier partner and seller for smartphones that have been customised to address Indian customers' needs.

On the marketing front, both companies would extensively support each other in the planning and execution of marketing activities for ASUS ZenFones.

The partnership would kick off with the launch of "ZenFone Max Pro" on April 23, the company said in a statement.

"With ASUS, we are multiplying our efforts by collaborating to leverage our individual strengths -- data-driven research and insights, and technological prowess -- to build smartphones truly customised for India," said Flipkart CEO Kalyan Krishnamurthy.

ASUS also announced aiding the digital education of the needy through its CSR initiatives.

"We see tremendous opportunity in creating products and services that address India's special market needs. With Flipkart's partnership, we aim to gain more insights about Indian consumers' needs which can help us develop even more suitable products for the Indian market," added Jerry Shen, ASUS CEO.

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Mysuru (PTI): Karnataka Chief Minister Siddaramaiah on Saturday claimed that there is a strong anti-incumbency against the Narendra Modi government.

Calling the JD(S) a "communal party", for having an alliance with BJP in Karnataka, he suggested it is better for its leadership to dissolve the outfit.

"This time, whether it is in Karnataka or in the country, there is no Modi wave. BJP candidates are seeking votes in the name of Modi, they are dependent on Modi. There is a strong anti-incumbency against the Modi government," Siddaramiah said.

Speaking to reporters here, he said, as there is no Modi wave, there is an atmosphere in favour of Congress and INDIA bloc across the country.

Defending Congress' sarcasm-laced campaign alleging that the Modi government's gift to Karnataka was empty 'Chombu' (Kannada word for a round water pot), Siddaramaiah said, "Did they give Rs 15 lakh to every account holder as promised?, Did he create 2 crore jobs a year?, Did he double farmers income?, Did good days come?"

Modi has not fulfilled even a single assurance he had given, he said. "So Modi has given the people of the state and the country an empty 'Chombu'. Let them (BJP) say anything, our (state's) coffers are not empty, we (Congress govt) have implemented five guarantee schemes, and we have continued the developmental works."

Alleging that JD(S) leader H D Kumaraswamy has become "communal" after joining hands with the BJP, the CM claimed JD(S) is no longer a secular party.

"The JD(S) is a communal party. Since they are having an alliance with BJP in Karnataka, it is better they dissolve JD(S)," he said, adding, as BJP and JD(S) fear losing the elections they have formed an alliance to fight Congress, which is fighting independently.

Stating that the murder of Neha Hiremath in Hubballi is not a case of "love jihad", Siddaramaiah said, he strongly condemns the incident, and the accused has been arrested immediately.

"Investigation will be done seriously and it will be ensured that the culprit is strictly punished," the chief minister said.

In a shocking incident, Neha Hiremath (23), daughter of Congress councillor of Hubballi-Dharwad Municipal Corporation Niranjan Hiremath, was stabbed to death on the campus of BVB College on Thursday.

The accused, Fayaz Khondunaik, who fled from the scene, was arrested by the police subsequently.

Noting that murders have taken place "during all times", the chief minister said the government has taken the issue of law and order seriously. The law and order situation is good in Karnataka. "We will condemn all acts of murder, robbery or anything, and ensure that culprits are punished," he said, as he accused the opposition of using the death for political reasons.