New Delhi: Baba Ramdev's Patanjali Ayurved is considering to bid for the title sponsorship of the upcoming Indian Premier League (IPL), according to a company official.

The slot of the title sponsorship of IPL was vacated after the Chinese handset maker Vivo decided to exit from it.

The move would help the Haridwar-based firm access a global marketing platform, as Patanjali is focusing on exports for its Ayurveda-based FMCG products.

Confirming the development, Patanjali spokesperson S K Tijarawala told PTI: "We are considering this".

"This is for Vocal For Local and making one Indian brand as global, this is the right platform. We are considering into that perspective," he said.

However, Tijarawala also added that the company is yet to take a final call on the issue.

"We have to take a final decision, whether we would take it or not," Tijarawala added.

According to him, the Board of Control for Cricket in India (BCCI) is coming with the expression of interest on Monday and it has to submit its proposal by August 14.

Last week, BCCI and Vivo decided to suspend their partnership for the 2020 IPL beginning on September 19, in the UAE, amid clamour to boycott Chinese products in the wake of the Sino-India border stand-off.

The title sponsorship is a significant part of the IPL's commercial revenue, half of which is shared equally by the franchises.

Vivo won the IPL title sponsorship rights for five years from 2018 to 2022 for a reported sum of Rs 2,190 crore, approximately Rs 440 crore per annum.

The Haridwar-based Patanjali group has an estimated turnover of around Rs 10,500 crores. It had acquired debt-ridden Ruchi Soya in a corporate insolvency resolution process for around Rs 4,350 crore after competing with Adani Group.

Patanjali Ayurved had reported a revenue of Rs 8,329 crore in FY 2018-19. However overall the group's turnover was much higher as Patanjali Ayurved consists of mainly its FMCG business and its Ayurvedic medicines.

 

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New Delhi: In a recent hearing regarding Electronic Voting Machines (EVM) and Voter Verifiable Paper Audit Trail (VVPAT) records, the Supreme Court reiterated its stance against the disclosure of EVM source codes, citing concerns over potential misuse.

The bench, comprising Justices Sanjiv Khanna and Dipankar Datta, called for clarifications from an Election Commission official during the proceedings. Senior Advocate Santhosh Paul, representing one of the petitioners, raised the issue of disclosing EVM source codes. However, Justice Khanna firmly rejected the idea, stating, "Source code should never be disclosed...it will become a problem...people will then try and misuse it."

Previously, a public interest litigation (PIL) had sought an independent audit of EVM source codes, arguing for transparency in the electoral process. However, the PIL was dismissed by a bench led by Chief Justice DY Chandrachud in November 2023.