Reliance and Walt Disney agree to $8.5bn media merger Reliance Industries has struck a deal with the US entertainment giant Walt Disney that will create India's largest-ever entertainment opportunity by combining their respective portfolios under one roof, resulting in an USD 8.8bn in revenue for content owners.. The resulting merged company has equal parts of both rumour and worry surrounding its creation, however with 750 million viewers across their combined TV channels in over 120 countries, the newly formed group will have a dominant 40% share of the market; along with already being number one advertiser & streamer for sports.