Some of Zee Entertainment’s popular television shows are now blatantly pushing Prime Minister Narendra Modi’s image and the schemes that have been announced under the BJP government. With the General Elections just days away, the ruling party seems to be leaving no platform bereft of their covert or outright promotional activity on behalf of the prime minister.
Here are examples from two popular television serials, both on the Zee Entertainment Network’s group of channels, that are openly propagating Narendra Modi’s image and the Swachh Bharat campaign, the Pradhan Mantri Ujjwala Gas Yojana and the Pradhan Mantri Mudra Yojana on their shows.
The Glorification of He-Who-Must-Not-Be-Named
These clips tweeted by @Victimgames show an episode of Bhabiji Ghar Par Hain!highlighting the information that the government has built 9 crore toilets under its Swachh Bharat Abhiyaan, saying that now Indian citizens no longer have to relieve themselves in public.
Bhabiji Ghar Par Hain!
promoting PM Modi and Swachh Bharat Abhiyaan.
That aside, the dialogue writer of the episode, which aired on 4 April, has the best of adjectives to describe the current PM (without naming him) in these words:
“Ek woh aadmi hai jo din bhar desh ki akhandta aur swachhta ki baat karta hai...” (And then there’s a man who talks about the country’s oneness and cleanliness all day...)
“Jaise hamari aaj ki sarkar poore josh kharosh se lagi hui hai ki bharat ki ekta aur akhandta ko khatra na pahunche, swachhta abhiyan ki baat kar rahi hai. Aaj ek karmat, sushil, gyaani, atulniya purush ki wajah se hum swachhta ki vatavaran mein saans le rahe hain.” (We have a government today that is focused enthusiastic about protecting India’s unity, that is talking about a cleanliness drive. Today, because of one hardworking, sincere, wise, extraordinary man, we can breathe in a clean environment.)
Another episode of Bhabiji Ghar Par Hain!, which aired on 5 April, plugs the Pradhan Mantri Ujjwala Gas Yojana, while publicising information that 5 crore households will benefit from it and that it will generate 1 lakh jobs.
Bhabiji Ghar Par Hain! promoting PM Modi and Ujjwala Gas Yojana.
Again there is a glorification of PM Narendra Modi with a not-so-subtle reference to the ‘Modi hai toh mumkin hai’ slogan.
“Aapko pata hai ab kuch bhi namumkin nahin hai, sab kuch mumkin hai. Aur yeh sab mumkin woh kiye hain jo hum sab ke beech mein se nikal kar aaye hain (You know that now nothing is impossible, everything is possible. And the one who has made all this possible is one who rose up from amongst us),” says the wife to her husband in the show.
Yesterday i realized Modi has found another venue to advertise himself. i watch "Bhabhi ji ghar par hain" (that's right, deal with it), this TV serial has started to use some not so subtle Product placement/advertisement recently, but yesterday something else happened— Victim (Heath Ledger) Floperoi (@VictimGames) April 6, 2019
The ‘Mumkin-Namumkin’ Wordplay
An excerpt of another popular show Tujhse Hai Raabta tweeted by @MautKaPashinda, shows the main characters promoting the Pradhan Mantri Mudra Yojana, which has apparently (according to the show) benefitted more than 15 crore people across the country.
Once again there is a reference to the ‘namumkin’ and ‘mumkin’ – keywords from Modi’s slogan – in the show, and a dialogue that says that this would have been an impossible dream 5 years ago.
While Bhabiji Ghar Par Hain! airs on TV, Tujhse Hai Raabta is a part of Zee TV’s shows, both channels are owned by the Zee Group.
According to an insider, though the production companies involved in the scripting and making of these shows may not be supporters of the BJP, they would have no say when it comes to the content that they carry if the diktat to promote PM Modi and his schemes comes from the channel’s top management.
Remember, there is already a full-feature film on the PM titled PM Narendra Modi,an entire web series on Eros Now on Modi, a 24-hour channel NaMo TV dedicated to the PM, besides other media and news channels which unabashedly toe the state’s line.
Added to this, if the government also wants to push its agenda via TV soaps before the general elections, it just exposes an unhealthy streak of desperation in the current establishment.
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Chennai, Apr 23: Shane Watson brought back memories of last year's IPL final with a blazing knock that has now almost ensured a play-off berth for Chennai Super Kings as they beat Sunrisers Hyderabad by six wickets here Tuesday.
On a vastly improved Chepauk track, Watson roared back to form with an 96 off 53 balls as CSK stuttered a bit in end before winning in 19.5 overs.
Watson's innings studded with nine fours and half a dozen of sixes ensured that CSK have reached the cut-off limit of 16 points needed for the play-off even though they would like to finish in the top two.
Watson's innings would also be a relief for skipper Mahendra Singh Dhoni, who had urged the top order to finish matches.
A 77-run stand between Watson and Suresh Raina (38) created the platform and the former Australia all-rounder singlehandedly decimated the Sunrisers attack.
What made it more difficult for the Sunrisers was the fact that their strike bowler Rashid Khan was pulverised by Watson, who took him to the cleaners with 44 coming off his spell.
Sandeep Sharma was another bowler, who was handed severe punishment as he went for 54 in 3.5 overs. Sandeep repeatedly bowled short and Watson would gleefully pull him. Skipper Bhuvneshwar Kumar (1/18 in 4 overs) had no option but to bowl the 19th over and left Sandeep with nine runs to defend.
However Kedar Jadhav literally finished the match with a six off the second ball that sealed the deal.
Earlier, the immensely talented Manish Pandey was back in his element as his unbeaten 83 off 49 balls powered Sunrisers Hyderabad to a fighting 175 for 3 after being put into bat.
Pandey and league's current leading run-scorer David Warner (57 off 45 balls) added 115 runs for the second wicket to lay the foundation for a decent score on what was the best batting track on offer at the Chepauk.
Veteran spinner Harbhajan Singh struck an early blow, having the in-form Jony Bairstow caught behind in the second over for a duck.
He was the most successful bowler with figures of 2 for 39 in four overs while Deepak Chahar picked up the wicket of Vijay Shankar (26 off 20 balls).
Despite the early dismissal of Bairstow, the visiting team didn't get tied down as the irrepressible Warner and Manish Pandey kept hitting those boundaries and sixes. They brought up the team's 50 in the sixth over.
Pandey who has not been in the best form, hit his straps, scoring freely and was not afraid to go over the top. Dhoni's shuffling of the bowlers didn't make much of an impact as Warner and Pandey kept attacking.
Pandey was the first to reach 50 in 25 balls, pulling one from Dwayne Bravo for a boundary.
Warner was a touch slower in comparison to Pandey, but didn't miss out when the opportunity presented itself and hit a couple of big sixes.
The pugnacious Warner fell against the run of play, victim of Dhoni's trademark lightning quick stumping off a Harbhajan delivery. The Australian, who is leading the run charts this season, fell for 57 (45 balls, 3x4, 2X6) after adding 115 runs for the second wicket with Pandey.