Air India Express unveils new brand identity, aircraft livery
Mumbai, (PTI): Tata Group-owned Air India Express on Wednesday unveiled its new brand identity and aircraft livery that mainly features the colours of orange and turquoise.
Air India Express is in the process of merging AIX Connect (formerly AirAsia India) with itself and the entity will be the low cost carrier of the Tata Group.
The unveiling of the new visual identity was done at Mumbai airport, little over two months after Air India unveiled its new brand identity.
"The airline's new visual identity features an energetic and premium colour palette of Express Orange and Express Turquoise with Express Tangerine and Express Ice Blue as secondary colours," Air India Express said in a release.
Say hello to the refreshed Air India Express! With an innovative blend of innovation and unique Indian warmth, we bring you New India's Smart Connector! #FlyAsYouAre pic.twitter.com/59eoZhsBM0
— Air India Express (@AirIndiaX) October 18, 2023
t Express Orange symbolises the airline's brand values of enthusiasm and agility, while reflecting the positioning of quintessential Indian warmth. The Express Turquoise embodies the brand personality traits of style with a contemporary premium sensibility and a digital-first approach, it added.
According to the airline, the livery of the first new Boeing 737-8 aircraft draws inspiration from the Bandhani textile design.
"The upcoming aircraft being inducted will feature designs inspired by other traditional patterns including Ajrakh, Patola, Kanjeevaram, Kalamkari, etc, showcasing India's artistic diversity.
"The airline's 'Patterns of India' theme encapsulates the spirit of the nation and shares its stories through a visual journey," the release said.
Air India Express Managing Director Aloke Singh said the re-branding marks a new phase in its ambitious growth and transformation journey, starting with induction of the modern fuel-efficient Boeing B737 8 aircraft.
"With 50 aircraft set to be inducted into the fleet over the next 15 months, we double in size in a short span of time.
"Over the course of the next 5 years, we aim to grow to a fleet of about 170 narrow-body aircraft, with a network spanning the domestic India and short-haul international markets," he said in the release.
Air India Chairman and Managing Director Campbell Wilson said that with the merger of Air India Express and AirAsia India now in the final stages, "we are also seeing the transformation of the aviation landscape".
Besides, Air India Express unveiled its new signature sonic identity, a vibrant melody and the musical logo "evokes the Rasas of Karuna, Adbutha, and Veera, a harmonious welcome to the sounds of New India".
On August 10, Air India unveiled a new brand identity 'The Vista' inspired by the peak of the golden window frame that signifies "limitless possibilities" and a new aircraft livery.
Tata Group is in the process of consolidating its airline business. Apart from Air India Express-AIX Connect integration, Air India is merging Vistara with itself. Vistara is a joint venture between Tatas and Singapore Airlines, in which the former holds a 51 per cent stake.
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Indore MBA student's classmate abused body after killing her, performed witchcraft: Police
Indore (PTI): The classmate of a 24-year-old female MBA student, arrested in Indore for her murder, allegedly abused the body after the killing and also performed occult rituals while on the run, police said.
On February 13, people complained of a foul smell emanating from a closed house in the city's Dwarkapuri police station area.
After police arrived at the scene, the naked body of a 24-year-old woman was found in the house.
The woman was pursuing a Master of Business Administration (MBA) degree from a city college and the body was found in her classmate's rented house, Deputy Commissioner of Police (DCP) Shrikrishna Lalchandani told PTI on Monday.
The classmate fled after the incident. He was taken into custody in Mumbai and is being interrogated after his arrest, the official said.
Referring to the accused's interrogation, the official said he allegedly strangled his classmate to death and then "abused" the body.
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"The accused also performed witchcraft near Panvel (in Navi Mumbai) while on the run. The accused claims that he was mentally disturbed after the murder and wanted to communicate with the woman's spirit through witchcraft," he said.
According to the DCP, the woman and the accused were in a close relationship.
"The accused suspected that she was talking to other men. Enraged, he killed her and fled," the official said.
After the woman's body was found, her father accused the classmate of trying to extort money from his daughter using her obscene photos and then torturing her to death.
The accused had even posted these photos on her college WhatsApp group, he alleged.
