Air India Express unveils new brand identity, aircraft livery
Mumbai, (PTI): Tata Group-owned Air India Express on Wednesday unveiled its new brand identity and aircraft livery that mainly features the colours of orange and turquoise.
Air India Express is in the process of merging AIX Connect (formerly AirAsia India) with itself and the entity will be the low cost carrier of the Tata Group.
The unveiling of the new visual identity was done at Mumbai airport, little over two months after Air India unveiled its new brand identity.
"The airline's new visual identity features an energetic and premium colour palette of Express Orange and Express Turquoise with Express Tangerine and Express Ice Blue as secondary colours," Air India Express said in a release.
Say hello to the refreshed Air India Express! With an innovative blend of innovation and unique Indian warmth, we bring you New India's Smart Connector! #FlyAsYouAre pic.twitter.com/59eoZhsBM0
— Air India Express (@AirIndiaX) October 18, 2023
t Express Orange symbolises the airline's brand values of enthusiasm and agility, while reflecting the positioning of quintessential Indian warmth. The Express Turquoise embodies the brand personality traits of style with a contemporary premium sensibility and a digital-first approach, it added.
According to the airline, the livery of the first new Boeing 737-8 aircraft draws inspiration from the Bandhani textile design.
"The upcoming aircraft being inducted will feature designs inspired by other traditional patterns including Ajrakh, Patola, Kanjeevaram, Kalamkari, etc, showcasing India's artistic diversity.
"The airline's 'Patterns of India' theme encapsulates the spirit of the nation and shares its stories through a visual journey," the release said.
Air India Express Managing Director Aloke Singh said the re-branding marks a new phase in its ambitious growth and transformation journey, starting with induction of the modern fuel-efficient Boeing B737 8 aircraft.
"With 50 aircraft set to be inducted into the fleet over the next 15 months, we double in size in a short span of time.
"Over the course of the next 5 years, we aim to grow to a fleet of about 170 narrow-body aircraft, with a network spanning the domestic India and short-haul international markets," he said in the release.
Air India Chairman and Managing Director Campbell Wilson said that with the merger of Air India Express and AirAsia India now in the final stages, "we are also seeing the transformation of the aviation landscape".
Besides, Air India Express unveiled its new signature sonic identity, a vibrant melody and the musical logo "evokes the Rasas of Karuna, Adbutha, and Veera, a harmonious welcome to the sounds of New India".
On August 10, Air India unveiled a new brand identity 'The Vista' inspired by the peak of the golden window frame that signifies "limitless possibilities" and a new aircraft livery.
Tata Group is in the process of consolidating its airline business. Apart from Air India Express-AIX Connect integration, Air India is merging Vistara with itself. Vistara is a joint venture between Tatas and Singapore Airlines, in which the former holds a 51 per cent stake.
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Retired army colonel, wife duped of Rs 49 lakh in 'digital arrest' scam
Hamirpur, Apr 18 (PTI): Cybercriminals allegedly placed a retired Indian Army colonel and his wife under "digital arrest" and duped them of Rs 49 lakh in this Himachal Pradesh district, police said on Friday.
The complainant received a video call on WhatsApp in which a man introduced himself as an "officer of the Mumbai Crime Branch". The suspected fraudster claimed that the retired army officer's Aadhaar was used to procure four SIM cards and open a bank account in Mumbai that was used to launder Rs 2 crore.
The fraudster also threatened to look into the couple's bank accounts.
The victims were under "supervision" of the fraudster for almost 11 hours a day since first receiving a call on March 23. They were also kept on video call while transferring money via RTGS (Real Time Gross Settlement) to the account number provided by the accused, according to the complaint lodged by the retired army officer.
Claiming that the source of the couple's funds was being investigated, the accused demanded money and the complainant transferred Rs 9 lakh on March 29 and Rs 40 lakh on April 4.
The couple were kept under "digital arrest" till April 7. When they realised they had been cheated, they approached the police on April 10.
A case of cheating was registered at the Cyber Crime police station in Mandi and Rs 5.58 lakh frozen in some suspicious accounts. The accused had moved the money that the couple had transferred to 22 accounts, the police said.
Deputy Inspector General of Police (Cyber Crime) Mohit Chawla said the law did not have any provision for "digital arrest".
"Do not fall prey to fraudsters and lose your life's savings. If you receive any such call or message, contact the toll free 1930 number," he added.
