New Delhi, April 17: E-commerce player giant Flipkart and Taiwanese electronics company ASUS on Tuesday announced a long-term partnership under which Flipkart will become ASUS' premier partner and seller for smartphones that have been customised to address Indian customers' needs.
On the marketing front, both companies would extensively support each other in the planning and execution of marketing activities for ASUS ZenFones.
The partnership would kick off with the launch of "ZenFone Max Pro" on April 23, the company said in a statement.
"With ASUS, we are multiplying our efforts by collaborating to leverage our individual strengths -- data-driven research and insights, and technological prowess -- to build smartphones truly customised for India," said Flipkart CEO Kalyan Krishnamurthy.
ASUS also announced aiding the digital education of the needy through its CSR initiatives.
"We see tremendous opportunity in creating products and services that address India's special market needs. With Flipkart's partnership, we aim to gain more insights about Indian consumers' needs which can help us develop even more suitable products for the Indian market," added Jerry Shen, ASUS CEO.
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Rickelton's ton in vain as SRH beat MI by 6 wickets
Mumbai (PTI): Ryan Rickelton's whirlwind unbeaten ton was overshadowed by Heinrich Klaasen's unbeaten 65 as Sunrisers Hyderabad defeated Mumbai Indians by six wickets in an IPL match here on Wednesday.
Chasing an imposing 244-run target, Travis Head (76 off 30) and Abhishek Sharma (45 off 24) shared 129 runs for the opening wicket to set the platform for SRH.
Klaasen (65 not out off 30 balls) then displayed his all-round hitting abilities to guide SRH home with the help of Nitish Kumar Reddy (21) and Salil Arora (30 not out off 10) in 18.4 overs.
Earlier, Rickelton's knock powered MI to 243 for five.
MI rode on a 93-run stand between Rickelton (123 not out off 55 balls) and Will Jacks (46 off 22) in 7.1 overs for the opening stand to power the side.
MI skipper Hardik Pandya scored a valuable 31 off 15 balls before being dismissed.
Praful Hinge (2/54), Eshan Malinga (1/29), Sakib Hasan (1/39) and Nitish Kumar Reddy (1/31) were the wicket-takers for SRH.
Brief Scores:
Mumbai Indian: 243 for 5 in 20 overs (Ryan Rickelton 123 not out; Praful Hinge 2/54).
Sunrisers Hyderabad: 249 for 4 in 18.4 overs (Travis Head 76, Heinrich Klaasen 65 not out; AM Ghazanfar 2/51).
