New Delhi, Aug 1:  Chinese tech conglomerate Huawei surpassed Apple to become the second largest smartphone brand worldwide in the second quarter of 2018 as South Korean giant Samsung continued to be the global leader, two reports said on Wednesday.

Samsung had 20 per cent share, followed by Huawei at 15 per cent market share and Apple with 11 per cent as global smartphone shipments declined 2 per cent to 360 million units annually in Q2, said Hong Kong-based Counterpoint Research's "Market Monitor" service.

"Huawei had a good second quarter in 2018 as it shipped more smartphones than Apple to capture the second spot in the global smartphone rankings, after 7 years of Apple-Samsung dominance," said Tarun Pathak, Associate Director at Counterpoint Research.

Huawei with its sub-brand, Honor, is offering a broad and refreshed portfolio at affordable prices which is driving growth in the overseas market.

"Honor, which is already strong in the e-commerce segment, is now adopting a multi-channel strategy through branded stores in the southeast Asia market. We expect store counts to increase in the future," Pathak noted.

According to Singapore-based market research firm Canalys, Huawei shipped 54 million handsets, up 41 per cent year-on-year.

"Despite its failure to strike a US carrier partnership earlier this year, the company has turned around quickly, moving away from its drive for profitability and focusing instead on finding volume growth at the low end," said Mo Jia, Canalys Analyst.

"Honor, which has long been a major brand in China but relatively small overseas, has taken a pivotal role in this strategy," he added.

Samsung shipped 73 million units while Apple shipped 41 million iPhones..

"Even as Samsung smartphone shipment volumes declined globally, the brand posted a record second quarter in India, regaining its top position in Indian smartphone market," according to Counterpoint.

Samsung will launch its Galaxy Note 9 flagship soon to counter the string of premium segment launches by its competitors and to gain some momentum before the launch of new iPhone in September.

Top 10 players now capture 79 per cent of the market, thereby leaving over 600 brands to compete for the remaining 21 per cent of the market.

"Major Chinese brands like OPPO, Vivo, Huawei are now focusing on increasing their average selling prices (ASPs) by bringing in features like artificial intelligence, bezel-less displays, dual cameras and innovative industrial designs in the affordable premium segment," explained Counterpoint Research Analyst Shobhit Srivastava.

Xiaomi was on the fourth spot, capturing 9 per cent market share with shipments of 33 million smartphones globally.

OPPO and Vivo were the fifth and sixth largest brands during the quarter, capturing 8 per cent and 7 per cent market share, respectively.

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Beijing : Pizza Hut China has taken a bold step into culinary experimentation by introducing a limited-edition pizza topped with deep-fried bullfrog, a move that has garnered both curiosity and criticism online. The unconventional dish was first highlighted by global food trend expert David Henke, who shared a photo of the new menu item on X (formerly Twitter), noting the diverse protein preferences in different cultures.

The pizza, known as "Goblin Pizza," features a thick crust, red sauce, a layer of parsley, and a whole deep-fried bullfrog as the centerpiece. The frog's "eyes" are created with halved hard-boiled eggs, each topped with a black olive, making for a visually striking presentation. According to Korean news outlet Maeil Business Newspaper, the unusual offering is a collaboration with Dungeons and Dragons, inspired by a character from the game.

Details about the availability of this new creation are limited, with no specific information provided on Pizza Hut’s official website. However, the quirky menu item has already become a talking point on social media, drawing a mix of reactions ranging from shock to curiosity.

On Reddit, a photo of the pizza was shared, fueling further debate. Some users labeled the dish as “pure blasphemy,” while one user went so far as to say, “This pizza is a felony.” Another asked, “Why ruin a pizza like that?”

Not all feedback was negative; one commenter admitted that while the frog might be off-putting, they'd be more accepting if the pizza underneath was satisfactory. Another joked, "You can ribbet this right into the garbage."

Amidst the critique, there were voices of intrigue. One foodie defended the dish, saying, “Fried frog legs are so good! Maybe next time, shred the frog leg meat and add it to the pizza—that would be pretty good.”