New York, April 27: Indian-American publishing group Parikh Worldwide Media (PWM) has acquired ITV Gold cable TV channel with plans to enter the Indian media market.

Announcing the acquisition here on Thursday, PWM Chairman Sudhir Parikh, said: "We will have tie-ups with digital platforms in India to launch ITV Gold before we penetrate the cable markets there with informative news shows and programs that will give insight into the Indian diaspora and their issues in the US."

With the acquisition of ITV Gold, PWM now has a presence in print, online and electronic media making it a premier Indian-American media house, a company statement said.

Launched in 1985, New York-based ITV Gold (International Television Broadcasting) is the first 24A-7 cable TV channel in the US to deliver news about India, Indian-Americans and South Asians, according to the PWM news release.

ITV Gold portfolio includes Vision of Asia that was started in 1976 and is the longest-running Indian-American TV programme in the US.

New York-headquartered PWM publishes four weekly newspapers -- the national publication, News India Times; two regional publications from New York and Chicago, Desi Talk, and the Gujarati language Gujarat Times -- and an online magazine, Indian American.

It also publishes an in-depth opinion and policy journal, India Global Review, in association with the Parikh Foundation for India's Global Development.

Parikh is a physician who has received the Padma Shri award and led major Indian-American organisations, including the American Association of Physicians of Indian Origin (AAPI) and the Indian American Forum for Public Education (IAFPE).

"ITV Gold has solid brand value and a massive following in the Indian-American, South Asian, and Indo-Caribbean market and we plan to give more community news and local events coverage with the combination of print and television connecting viewers to matters that affect them here in the US and in India," Parikh said.

Deepak Viswanath, son of ITV Gold's late founder, Banad Viswanath, said: "This partnership combines the strength of two well established and respected Indian American Media. It is a launching pad to expand the channel on new platforms across the US."

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Balrampur/Chhattisgarh (PTI): Enthusiastic voters reached polling booths trekking steep hilly paths, crossing a river and even on a horse to cast their votes in remote areas of the tribal-dominated Balrampur district in Chhattisgarh on Tuesday, officials said.

Balrampur district falls under the Surguja Lok Sabha constituency which was among seven seats where polling was held in third and last phase of Lok Sabha elections in the state. The Surguja Lok Sabha recorded 74.59 per cent voting, as per the Turnout application.

Voters, belonging to Pahadi Korva, a particularly vulnerable tribal group, including Rajesh, Madan, Sukhu, Gopal and Nandlal, crossed a river to exercise their franchise at a polling booth in village panchayat Amera under the Samri assembly constituency, a government official said.

Similarly, electors, including Lakhan Nagesia, Sahu, Phulsai and Kalesh of Bachwar village under the Ramanujganj assembly constituency walked through hilly terrain for about two hours covering 8 kms to reach a polling booth and cast their vote, he said. A voter, Parimal Dey, reached a polling booth in Sagarpur village under the Ramanujganj assembly seat on a horse, the official said. Dey is a cattle rearer who owns 150 goats.

Two hyper sensitive polling booths -- Chunchuna and Pundag -- located in a Naxal-affected area of the district which shares border with Jharkhand, also recorded significant turnout, he said. The two booths are located in the Samri assembly constituency.

"Special security arrangements were put in place in this area to ensure peaceful voting. Voters of Chunchuna and Pudang ensured their participation in the great festival of democracy braving Naxalite threat," he said. The Chunchuna polling booth has 767 voters and it recorded 84.35 per cent turnout, while Pundag has 595 electors and it registered a turnout of 72.44 per cent till 5 pm, the official added.