LIC launches Marketing Tech platform to power next-generation customer engagement under Project DIVE
Life Insurance Corporation of India (LIC), India's largest insurer, has launched its cutting-edge Marketing Technology (MarTech) platform, marking the first major milestone in Project DIVELIC’s ambitious, digital transformation initiative. This launch represents LIC’s first step towards becoming a global digital champion in the insurance industry, leveraging world-class technology to revolutionize customer engagement at an unprecedented scale.
"With the launch of the MarTech platform, LIC has taken the first leap on its bold new journey of digital transformation, one that will redefine customer engagement in the insurance sector. This initiative strengthens our ability to connect with policyholders, prospects and agents in a seamless and personalized manner. MarTech is more than just a technology upgrade—it is a strategic shift that positions LIC as a global leader in digital insurance innovation. Project DIVE is a testament to our vision for the future, and we remain committed to setting new industry benchmarks.”
The MarTech platform introduces an intelligent, multi-channel engagement capability, enabling LIC to run hyper-personalized, always-on campaigns that enhance customer experience and drive business growth. With the first pillar under Project DIVE now live, LIC reinforces its commitment to innovation, customer centricity, and digital excellence. As Project DIVE progresses, LIC will continue to introduce next-generation digital capabilities, ensuring it remains at the forefront of the global insurance landscape.
Dated at Mumbai on February 14th, 2025
For Further Information please contact: Executive Director (CC), LIC of India, Central Office,
Mumbai. Email id: ed_cc@licindia.com
Visit us at www.licindia.in
Let the Truth be known. If you read VB and like VB, please be a VB Supporter and Help us deliver the Truth to one and all.
Regulator DGCA eases flight duty norms for pilots amid IndiGo crisis
Mumbai (PTI): Aviation watchdog DGCA on Friday eased the flight duty norms by allowing substitution of leaves with a weekly rest period amid massive operational disruptions at IndiGo, according to sources.
As per the revised Flight Duty Time Limitations (FDTL) norms, "no leave shall be substituted for weekly rest", which means that weekly rest period and leaves are to be treated separately. The clause was part of efforts to address fatigue issues among the pilots.
Citing IndiGo flight disruptions, sources told PTI that the Directorate General of Civil Aviation (DGCA) has decided to withdraw the provision 'no leave shall be substituted for weekly rest' from the FDTL norms.
ALSO READ: 49 Indigo flights likely to be cancelled from Hyderabad
"In view of the ongoing operational disruptions and representations received from various airlines regarding the need to ensure continuity and stability of operations, it has been considered necessary to review the said provision," DGCA said in a communication dated December 5.
The gaps in planning ahead of the implementation of the revised FDTL, the second phase of which came into force from November 1, have resulted in crew shortage at IndiGo and is one of the key reasons for the current disruptions.
#BREAKING: #DGCA relaxes a clause which debarred airlines to club leaves with weekly rest to mitigate #IndiGo crisis
— Economic Times (@EconomicTimes) December 5, 2025
🔴 Catch the day's latest news here ➠ https://t.co/8eVBGnsJUA 🗞️ pic.twitter.com/KUWc8R2Kso
