LIC launches Marketing Tech platform to power next-generation customer engagement under Project DIVE
Life Insurance Corporation of India (LIC), India's largest insurer, has launched its cutting-edge Marketing Technology (MarTech) platform, marking the first major milestone in Project DIVELIC’s ambitious, digital transformation initiative. This launch represents LIC’s first step towards becoming a global digital champion in the insurance industry, leveraging world-class technology to revolutionize customer engagement at an unprecedented scale.
"With the launch of the MarTech platform, LIC has taken the first leap on its bold new journey of digital transformation, one that will redefine customer engagement in the insurance sector. This initiative strengthens our ability to connect with policyholders, prospects and agents in a seamless and personalized manner. MarTech is more than just a technology upgrade—it is a strategic shift that positions LIC as a global leader in digital insurance innovation. Project DIVE is a testament to our vision for the future, and we remain committed to setting new industry benchmarks.”
The MarTech platform introduces an intelligent, multi-channel engagement capability, enabling LIC to run hyper-personalized, always-on campaigns that enhance customer experience and drive business growth. With the first pillar under Project DIVE now live, LIC reinforces its commitment to innovation, customer centricity, and digital excellence. As Project DIVE progresses, LIC will continue to introduce next-generation digital capabilities, ensuring it remains at the forefront of the global insurance landscape.
Dated at Mumbai on February 14th, 2025
For Further Information please contact: Executive Director (CC), LIC of India, Central Office,
Mumbai. Email id: ed_cc@licindia.com
Visit us at www.licindia.in
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Indian national stabbed to death in Canada
Ottawa, (PTI): An Indian national was stabbed to death near Canada's Ottawa city and police have taken one suspect in custody, the Indian mission in the country said.
The High Commission of India in Ottawa, the capital of Canada, said the incident happened in Rockland. It did not identify the victim.
"We are deeply saddened by the tragic death of an Indian national in Rockland near Ottawa due to a stabbing. Police have stated a suspect has been taken into custody," The High Commission posted on X on Friday.
"We are in close contact through a local community association to provide all possible assistance to the bereaved kin," it said.
According to CTV News, Ontario Provincial Police (OPP) said a shooting incident happened near Lalonde Street in Rockland just before 3 pm on Friday.
The site is roughly 40 kilometres east of downtown Ottawa.
Police have not yet said what charges the person in custody faces, the report said.
OPP said there is no concern for public safety.
“As we are just in the early stages of the investigation, there is no further information that can be provided,” the CTV News quoted OPP as saying.
