LIC launches MyLIC, Super Sales Saathi apps to boost digital insurance ecosystem
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Mumbai: Life Insurance Corporation of India on Tuesday unveiled two next-generation mobile applications, MyLIC for customers and Super Sales Saathi for intermediaries, marking a significant step in its digital transformation journey.
The applications were launched by M. Nagaraju, Secretary, Department of Financial Services, Ministry of Finance, in the presence of R. Doraiswamy, CEO & MD, along with Managing Directors Dinesh Pant, Ratnakar Patnaik and R. Chander, and senior management at Mumbai.
The MyLIC app has been developed as a next-generation customer platform aimed at redefining how policyholders manage their insurance portfolios. It allows users to view and manage policies in one place, pay premiums instantly, track policy benefits in real time, avail paperless policy loans, update policies online, revive lapsed policies digitally, and explore and purchase new policies through a simple and fast interface. The app also enables fast, secure and paperless e-KYC processes.
The Super Sales Saathi app, designed for LIC’s marketing personnel, focuses on enhancing intermediary productivity. It offers digital sales tools, real-time policy status tracking, automated reminders for follow-ups, integrated communication with customers, AI-driven nudges for improving customer value, digital sales kits and product explainers for on-the-go presentations, and performance dashboards to monitor targets and achievements.
Both applications have been developed under LIC’s DIVE (Digital Innovation & Value Enhancement) platform, which aims to deliver a seamless, secure and fully integrated digital insurance ecosystem for customers, intermediaries and employees.
The platform enables policy management, premium payments, personalised product recommendations and advanced productivity tools, while reducing office dependency and improving operational efficiency across India.
Highlighting the significance of the initiative, M. Nagaraju said, “LIC’s digital ecosystem is evolving from a set of service utilities into a strategic distribution and engagement platform. With over 260 million policies and India’s deepest insurance footprint, LIC’s mobile apps, MyLIC and Super Sales Saathi, are now central to delivering scale, service efficiency, and competitive parity in the life insurance market.”
Doraiswamy said, “LIC’s mobile Apps are no longer support tools, they are strategic assets that shape customer experience and intermediary’s performance. These Apps scale adoption across customers and intermediaries, that will directly influence LIC’s growth, persistency, and operational efficiency. LIC’s continued investment in AI-driven insights, personalization, and ecosystem integrations will unlock the next wave of digital value.”
According to LIC, the two applications together form a “dual-engine digital model,” where MyLIC focuses on customer self-service, transparency and policy lifecycle management, while Super Sales Saathi strengthens intermediary productivity, sales enablement and field-force empowerment.
The insurer stated that the launch marks a major milestone in its digital transformation, reinforcing its shift towards a modern, digital-first ecosystem aimed at enhancing customer experience, empowering intermediaries and modernising internal operations.
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Chhattisgarh Vedanta power plant blast: Death toll rises to 20; sixteen workers undergoing treatment
Sakti (Chhattisgarh) (PTI): The death toll in a blast at the Vedanta power plant in Chhattisgarh's Sakti district has mounted to 20 with seven more workers succumbing to injuries, while 16 others are undergoing treatment at different hospitals, officials said on Wednesday.
The deceased include six labourers from West Bengal, five from Chhattisgarh, three each from Jharkhand and Uttar Pradesh, two from Bihar, and one from Madhya Pradesh.
The opposition Congress has demanded registration of an FIR against the plant management and a judicial inquiry into the incident.
The explosion occurred on Tuesday afternoon in a steel tube carrying high-pressure steam from the boiler to the turbine at the Vedanta Ltd power plant located in Singhitarai village, leaving several workers with severe burn injuries.
According to officials, four workers died on the spot, while nine others succumbed to injuries soon after the incident.
Seven more workers have died in hospitals, raising the toll to 20, Sakti Collector Amrit Vikas Topno told PTI on Wednesday.
He said that a total of 36 workers were affected in the blast, and 20 of them died.
"Of the 16 injured workers, five are undergoing treatment in hospitals in Raipur, while 11 others are in hospitals of Raigarh, the neighbouring district of Sakti," he added.
Topno added that every possible effort was being made to provide the best medical treatment to the injured.
The deceased were identified, and their family members are being contacted. Arrangements have been made to transport the mortal remains to their native villages via ambulance following the postmortem examination and to provide immediate financial assistance, he said.
Chief Minister Vishnu Deo Sai has announced a compensation of Rs 5 lakh to the families of each deceased worker and Rs 50,000 for those injured.
Vedanta Power has also announced a Rs 35 lakh compensation for the family of each deceased worker, along with employment support.
The company will also provide Rs 15 lakh to each injured person, ensure salary continuation until recovery, and offer counselling support, a statement from the plant management said.
The chief minister has ordered an inquiry by the Commissioner of the Bilaspur division, assuring strict action against the guilty.
He directed officials to ensure free and proper medical treatment for all injured and emphasised that no negligence in their care would be tolerated.
The district administration has also ordered a separate magisterial probe, while the company has initiated its own internal investigation.
Collector Topno has appointed the Sub-Divisional Magistrate (SDM) of Dabhra to conduct the magisterial inquiry.
The SDM has been asked to submit a report within 30 days covering key aspects, including the cause of the accident, whether it was due to technical or human error, and details of safety inspections carried out at the plant.
Meanwhile, the opposition Congress has demanded registration of an FIR against the plant management and a judicial inquiry into the incident.
State Congress communication wing head Sushil Anand Shukla on Wednesday alleged negligence on the plant management's part and accused the government of attempting to shield those responsible.
He also demanded compensation of Rs 1 crore for the families of the deceased and Rs 50 lakh for the injured.
The construction of a 1,200 MW coal-based thermal power project (two units of 600 MW each) in Singhitarai, originally owned by Athena Chhattisgarh Power Ltd, started in 2009, but remained stalled between 2016 and 2022.
Vedanta acquired the plant in 2022, after which a 600 MW unit was completed and commissioned in August last year, while the second unit is still under construction.
The deceased have been identified as Amrit Lal Patel, Thanda Ram Lahre, Udhab Singh Yadav, Rameshwar Mahilange, and Nadeem Ansari (all from Chhattisgarh); Susanta Jana, Sheikh Saifuddin, Manas Giri, Kailash Mahto, Shibnath Murmu, and Dipankar Singh (West Bengal), Tarun Kumar Ojha, Abdul Karim and Ashok Parhiya (Jharkhand), Raju Ram, Pappu Kumar and Brijesh Kumar (Uttar Pradesh), Aakib Khan and Ritesh Kumar (Bihar), and Chitranjan Dhulai of Madhya Pradesh, officials said.
