New York, Feb 3: Shares in Facebook parent company Meta are in the midst of their worst day ever Thursday after the social media giant reported a rare decline in profit due to a sharp increase in expenses as it invests heavily in its transformation into a virtual reality-based company.

Meta's shares fell more than 23% to 246.76 in early trading Thursday, lopping off more than 215 billion of the company's overall value, known as its market capitalisation. A drop that big would be the largest ever for a company on a single day. Facebook's market cap dropped 120 billion on July 26, 2018.

The Menlo Park, California, based company said Wednesday that profit declined 8% to 10.29 billion in the final three months of 2021. Revenue rose to 20% to 33.67 billion.

The decline could partly be tied to Meta's spending on its Reality Labs segment which includes its virtual reality headsets and augmented reality technology. Meta invested more than 10 billion in the segment in 2021.

In addition, recent privacy changes by Apple make it harder for companies like Meta to track people for advertising purposes, which also puts pressure on the company's revenue.

On a conference call with analysts Wednesday, Meta's chief financial officer said the company faces a 10 billion headwind from Apple's changes in 2022. Analysts at MoffettNathanson, in a note to clients, called the estimate stunning.

Meta also forecast revenue well below analysts' expectations for the current quarter, due in part to growing competition from TikTok, the company said.

Meta Platforms Inc took on its new name last fall to emphasize CEO Mark Zuckerberg's focus on the metaverse. Since then, the company has been shifting resources and hiring engineers including from competitors like Apple and Google who can help realise his vision. It expanded its workforce by 23%, ending the year with 71,970 employees, mostly in technical roles.

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Kolkata (PTI): Finn Allen blasted a 35-ball 93, while Angkrish Raghuvanshi hit an unbeaten 44-ball 82 as Kolkata Knight Riders kept their playoff hopes alive with a 29-run win over Gujarat Titans in the IPL match here on Saturday.

Sent in to bat, Allen went on a six-hitting spree, smashing 10 maximums and four boundaries to add 95 off 41 balls with Raghuvanshi (82).

Raghuvanshi then shared another 108 off 53 balls with Cameron Green (52 not out) to power KKR to a challenging 247 for 2.

In reply, GT could manage 218-4, riding on skipper Shubman Gill's 49-ball 85 and a 35-ball 57 from Jos Buttler. Opener Sai Sudarsan was retired hurt but returned to make a 28-ball 53 not out.

Sunil Narine (2/29) claimed two wickets and Saurabh Dubey snapped one for KKR.

For GT, Mohammed Siraj (1/50), Sai Kishore (1/38) were the wicket-takers.

Brief Score:

KKR: 247 for 2 in 20 overs (Finn Allen 93, Angkrish Raghuvanshi 82 not out, Camero Green 52 not out; Mohammed Siraj 1/50).

GT: 218 for 4 in 20 overs (Shubman Gill 85, Sunil Narine 2/29).