Mobiles to drive India's 70% fashion accessory purchases by 2022: Report
New Delhi, July 31 : By 2022, seven in ten fashion accessory purchases in India will be influenced by mobile phones, predicts a new Facebook-KPMG report said on Tuesday.
Nearly half of those mobile-influenced purchases will be driven by Facebook, amounting to a $110 billion sales opportunity, said the latest "Zero Friction Future" report.
Additionally, mobile will influence two in three apparel purchases, amounting to $66 billion opportunity for brands, half of which will be driven by Facebook, the findings showed.
Friction occurs when consumers dropout during purchase due to unnecessary additional effort, incremental step or inconvenience.
According to the findings of the report, friction accounts for 19 per cent of consumer dropouts, in apparel category, and in accessories category, friction accounts for 22 per cent of consumer dropouts.
"Fashion spectrum in India has evolved so considerably, that the apparel and accessory market is projected to reach $102 billion and $155 billion individually, by the year 2022," said Pulkit Trivedi, Director, Facebook India.
"Today, mobile has become central to the way brands market and sell their products and engage with customers end-to-end. With our Zero Friction Future report, we aim to help fashion brands adopt relevant marketing strategies and reduce friction in consumer journeys across multiple touch-points, leading to improved conversion rates and increased revenue opportunity," Trivedi added.
According to the research, top friction areas for different demographic cohorts vary and hence marketers need to customise their marketing strategy accordingly.
For example, men and women display different drivers for entering the purchase funnel, the report said.
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Crossing river, trekking hill voters reach polling booths to cast vote in Surguja LS constituency
Balrampur/Chhattisgarh (PTI): Enthusiastic voters reached polling booths trekking steep hilly paths, crossing a river and even on a horse to cast their votes in remote areas of the tribal-dominated Balrampur district in Chhattisgarh on Tuesday, officials said.
Balrampur district falls under the Surguja Lok Sabha constituency which was among seven seats where polling was held in third and last phase of Lok Sabha elections in the state. The Surguja Lok Sabha recorded 74.59 per cent voting, as per the Turnout application.
Voters, belonging to Pahadi Korva, a particularly vulnerable tribal group, including Rajesh, Madan, Sukhu, Gopal and Nandlal, crossed a river to exercise their franchise at a polling booth in village panchayat Amera under the Samri assembly constituency, a government official said.
Similarly, electors, including Lakhan Nagesia, Sahu, Phulsai and Kalesh of Bachwar village under the Ramanujganj assembly constituency walked through hilly terrain for about two hours covering 8 kms to reach a polling booth and cast their vote, he said. A voter, Parimal Dey, reached a polling booth in Sagarpur village under the Ramanujganj assembly seat on a horse, the official said. Dey is a cattle rearer who owns 150 goats.
Two hyper sensitive polling booths -- Chunchuna and Pundag -- located in a Naxal-affected area of the district which shares border with Jharkhand, also recorded significant turnout, he said. The two booths are located in the Samri assembly constituency.
"Special security arrangements were put in place in this area to ensure peaceful voting. Voters of Chunchuna and Pudang ensured their participation in the great festival of democracy braving Naxalite threat," he said. The Chunchuna polling booth has 767 voters and it recorded 84.35 per cent turnout, while Pundag has 595 electors and it registered a turnout of 72.44 per cent till 5 pm, the official added.
