Mobiles to drive India's 70% fashion accessory purchases by 2022: Report
New Delhi, July 31 : By 2022, seven in ten fashion accessory purchases in India will be influenced by mobile phones, predicts a new Facebook-KPMG report said on Tuesday.
Nearly half of those mobile-influenced purchases will be driven by Facebook, amounting to a $110 billion sales opportunity, said the latest "Zero Friction Future" report.
Additionally, mobile will influence two in three apparel purchases, amounting to $66 billion opportunity for brands, half of which will be driven by Facebook, the findings showed.
Friction occurs when consumers dropout during purchase due to unnecessary additional effort, incremental step or inconvenience.
According to the findings of the report, friction accounts for 19 per cent of consumer dropouts, in apparel category, and in accessories category, friction accounts for 22 per cent of consumer dropouts.
"Fashion spectrum in India has evolved so considerably, that the apparel and accessory market is projected to reach $102 billion and $155 billion individually, by the year 2022," said Pulkit Trivedi, Director, Facebook India.
"Today, mobile has become central to the way brands market and sell their products and engage with customers end-to-end. With our Zero Friction Future report, we aim to help fashion brands adopt relevant marketing strategies and reduce friction in consumer journeys across multiple touch-points, leading to improved conversion rates and increased revenue opportunity," Trivedi added.
According to the research, top friction areas for different demographic cohorts vary and hence marketers need to customise their marketing strategy accordingly.
For example, men and women display different drivers for entering the purchase funnel, the report said.
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Pizza Hut China debuts unusual bullfrog pizza, sparking mixed reactions online
Beijing : Pizza Hut China has taken a bold step into culinary experimentation by introducing a limited-edition pizza topped with deep-fried bullfrog, a move that has garnered both curiosity and criticism online. The unconventional dish was first highlighted by global food trend expert David Henke, who shared a photo of the new menu item on X (formerly Twitter), noting the diverse protein preferences in different cultures.
The pizza, known as "Goblin Pizza," features a thick crust, red sauce, a layer of parsley, and a whole deep-fried bullfrog as the centerpiece. The frog's "eyes" are created with halved hard-boiled eggs, each topped with a black olive, making for a visually striking presentation. According to Korean news outlet Maeil Business Newspaper, the unusual offering is a collaboration with Dungeons and Dragons, inspired by a character from the game.
Details about the availability of this new creation are limited, with no specific information provided on Pizza Hut’s official website. However, the quirky menu item has already become a talking point on social media, drawing a mix of reactions ranging from shock to curiosity.
On Reddit, a photo of the pizza was shared, fueling further debate. Some users labeled the dish as “pure blasphemy,” while one user went so far as to say, “This pizza is a felony.” Another asked, “Why ruin a pizza like that?”
Not all feedback was negative; one commenter admitted that while the frog might be off-putting, they'd be more accepting if the pizza underneath was satisfactory. Another joked, "You can ribbet this right into the garbage."
Amidst the critique, there were voices of intrigue. One foodie defended the dish, saying, “Fried frog legs are so good! Maybe next time, shred the frog leg meat and add it to the pizza—that would be pretty good.”
