Snapchat ropes in Tyroo as monetisation partner in India
New Delhi, May 30: Photo-messaging app Snapchat on Wednesday said it entered into a partnership with ad-technology platform Tyroo to drive its ad monetisation in India.
Snapchat today has 191 million users globally, including about nine million in India.
"This strategic partnership with Tyroo will allow us to bring Snapchat to more advertisers in India, and help them see the value in connecting with our highly engaged users through the most fun and effective ad products on the market," Geoffrey Reed, Snapchat's Head of International Expansion, said in a statement.
"We are confident that Tyroo will be an excellent partner in helping us to expand our advertising business in India," Reed added.
The partnership with Tyroo, a Smile Group company headquartered in Gurugram, is aimed at driving ad monetisation and infrastructure for Snapchat, fuelling its growth in the APAC (Asia-Pacific) region.
"We're delighted to work with Snapchat. Our strong local presence and deep market relationships will help support Snapchat's mission in India," said Siddharth Puri, CEO, Tyroo.
"Snapchat is at the forefront of advances in augmented reality as well as performance advertising, and we are eager to bring these offerings to the Indian market," Puri added.
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Can't help economies of nations working against India: Dhankhar
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New Delhi (PTI): Vice President Jagdeep Dhankhar on Saturday said that people cannot help economies of nations, through import or travel, that are inimical to the interests of India.
His remarks came amid trade and tourism boycott of Turkiye and Azerbaijan following their support to Pakistan in the conflict with India after Operation Sindoor.
Addressing an event here, the vice president said every individual is empowered to help the nation in security. Trade, business, commerce, and industry in particular can play a pivotal role in security issues, he observed.
"Can we afford to empower countries that are inimical to our interests? Time has come when each one of us must deeply think about economic nationalism," he said.
Dhankhar said, "We can no longer afford, by travel or import, to improve economies of those countries because of our participation. And those countries, in times of crisis, are positioned against us."
He said everything has to be reckoned on the fulcrum of unflinching commitment to nationalism.
Turkiye has backed Pakistan and condemned India's strikes on terror camps in the neighbouring country and Pakistan-occupied Kashmir (PoK) under Operation Sindoor.
Pakistan also used Turkish drones on a large scale during the military conflict with India. Azerbaijan had also expressed support for Pakistan.
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