Snapchat ropes in Tyroo as monetisation partner in India
New Delhi, May 30: Photo-messaging app Snapchat on Wednesday said it entered into a partnership with ad-technology platform Tyroo to drive its ad monetisation in India.
Snapchat today has 191 million users globally, including about nine million in India.
"This strategic partnership with Tyroo will allow us to bring Snapchat to more advertisers in India, and help them see the value in connecting with our highly engaged users through the most fun and effective ad products on the market," Geoffrey Reed, Snapchat's Head of International Expansion, said in a statement.
"We are confident that Tyroo will be an excellent partner in helping us to expand our advertising business in India," Reed added.
The partnership with Tyroo, a Smile Group company headquartered in Gurugram, is aimed at driving ad monetisation and infrastructure for Snapchat, fuelling its growth in the APAC (Asia-Pacific) region.
"We're delighted to work with Snapchat. Our strong local presence and deep market relationships will help support Snapchat's mission in India," said Siddharth Puri, CEO, Tyroo.
"Snapchat is at the forefront of advances in augmented reality as well as performance advertising, and we are eager to bring these offerings to the Indian market," Puri added.
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Centre spent Rs 76.13 lakh on print media ads for RSS centenary, reveals RTI
New Delhi: The Union Ministry of Culture allegedly spent Rs 76.13 lakh on print advertisements marking the 100-year celebrations of the Rashtriya Swayamsevak Sangh (RSS), according to a Right to Information (RTI) reply.
The information was sought by RTI activist Ajay Basudev Bose, who filed an application seeking details on expenditure incurred by the ministry for advertisements commemorating the RSS centenary.
Bose shared a picture of the reply from the ministry on his official ‘X’ handle.
“It is informed that an amount of Rs 76,13,129 has been spent on advertisement given in various print media by the Ministry of Culture on the occasion of the completion of 100 years of RSS,” the government’s reply stated.
RTI reply shows Min of Culture Govt of India spent a Whopping Rs 76L,13K,129 on Advertisement in Print Media on occasion of 100 yrs of #RSS
— AJAY Basudev Bose (@AjayBos93388306) April 16, 2026
When Everyone knows RSS is Not Registered & Does not Pay any Tax is it justified to spend Tax Payers Money on such Private event??@RSSorg… pic.twitter.com/dW4IUtdNCg
Bose questioned the expenditure in the post X, “when Everyone knows RSS is Not Registered & Does not Pay any Tax is it justified to spend Tax Payers Money on such Private event??”
Reacting to the development, Karnataka’s IT-BT and Panchayat Raj Minister Priyank Kharge also criticised the spending.
In a post on X, he asked why public money was being used for what he described as a “private ideological project.”
"Modi Sarkar spent Rs 76,13,129 of public money on newspaper advertisements to celebrate 100 years of the RSS. Why is Government spending taxpayers money on an unregistered, non-tax-paying organisation to celebrate their centenary?," he added.
Why is public money being used to serve a private ideological project?
— Priyank Kharge / ಪ್ರಿಯಾಂಕ್ ಖರ್ಗೆ (@PriyankKharge) April 16, 2026
Modi Sarkar spent ₹76,13,129 of public money on newspaper advertisements to celebrate 100 years of the RSS.
Why is Government spending taxpayers money on an unregistered, non-tax-paying organisation to… pic.twitter.com/EoZ6Pim3IM
According to reports, the RSS describes itself as a volunteer-based organisation and has stated that it functions as a body of individuals rather than a registered entity.
Founded by Keshav Baliram Hedgewar in 1925, the organisation is marking its centenary year beginning from Vijaydashami in 2025, with the milestone observed on October 2.
