Stop using pugs in advertisements, PETA urges Vodafone
Mumbai: Animal welfare organisation PETA India on Monday requested telecom company Vodafone to stop using pugs in its advertisement, saying that the "not normal dogs" are always in pain.
In a letter to Vodafone India Ltd CEO Sunil Sood, the PETA said that the pugs are genetically compromised species with exagerated features developed to look cute but this that cause them constant pain including difficulty in breathing.
A recent Vodafone ad featured about 30 pugs.
"These dogs have become popular in India, thanks largely to your commercials, and are purchased by people who are usually unaware that they're severely compromised genetically by being bred for unnatural traits, such as tiny flat noses, bulging eyes, and folds of skin," People for the Ethical Treatment of Animals (PETA) CEO Manilal Valliyate said in a letter.
Asking Vodafone to pass a policy prohibiting the use of animals, including pugs, in its advertising, he said that animals like pugs are used in entertainment where they they often become frightened and overwhelmed by the chaos, loud noises, bright lights, and countless retakes on film sets.
While the pugs typically face issues like dental disease, spinal deformities, intolerance of exercise, chronic irritation, pain, skin infection and eye problems, like lagophthalmos, or an inability to close the eyelid completely or to blink properly causing drying of the central cornea, he said they also have "an especially hard time in the heat... in India's climate - and are susceptible to suffering from heatstroke and to collapsing and dying in high temperatures".
"As a veterinarian and the CEO of PETA India, I'm writing to you on behalf of our more than 10 lakh members and supporters to urge you to stop using pugs in your advertising," he said in his letter.
PETA said that unaware of their pain and several possible medical conditions, people often buy pugs and in many case later dump them.
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'I am calling it off': Arijit Singh retires from playback singing
New Delhi (PTI): "I am calling it off, it was a wonderful journey," said Arijit Singh on Tuesday, announcing that he will not be taking up any new assignments as a playback singer, a decision that sent shockwaves across his fan base.
In a message shared on his social media pages, Singh said he has decided to step away from playback singing, a move that comes at the peak of his career as one of the most popular and in-demand voices in Hindi cinema.
“Hello, Happy New Year to all. I want to thank you all for giving me so much love all these years as listeners. I am happy to announce that I am not going to be taking any new assignments as a playback vocalist from now on. I am calling it off. It was a wonderful journey,” he wrote.
The 38-year-old, however, clarified that he would continue to make music independently and complete existing commitments.
“God has been really kind to me. I am a fan of good music and in future will be learning more and do more on my own as a small little artist. Thanks again for all your support. I still have to finish some pending commitments, will finish them. So you might get some releases this year. Just to be clear that I won’t stop making music,” he added.
While Singh did not elaborate on the reasons behind his decision, the announcement was met with disbelief with many fans expressing their dismay in the comments section.
"Too soon sir, can’t be real," wrote one user.
Another person said, "This cannot be true."
"Arreey but whyyyyyy ??????? Why are you doing this to us ??? Please don’t go man. We need you for atleast 20 more years," read a comment.
Singh's rise in the Indian music industry has been nothing short of meteoric.
He started out as a contestant on reality show “Fame Gurukul” in 2005 and made his playback debut in 2011 with “Phir Mohabbat” from the Emraan Hashmi-starrer "Murder 2".
He broke into the big league with the soulful hit “Tum Hi Ho” from “Aashiqui 2” in 2013. The success of the song made him a household name.
After that, Singh quickly became the voice of many moods, be it love, heartbreak or happiness. He went on to deliver a string of chartbusters such as “Channa Mereya”, “Agar Tum Saath Ho”, “Raabta”, “Kesariya”, “Gerua”, “Ae Dil Hai Mushkil” and "Chaleya".
Over the years, he has lent his voice to nearly all of Hindi cinema’s leading stars -- from superstars Salman Khan and Shah Rukh Khan to actors like Ranbir Kapoor and Ranveer Singh.
Singh recorded songs in multiple Indian languages, including Hindi, Bengali, Tamil, Telugu, Malayalam and Marathi, and collaborated with leading composers and filmmakers.
His work earned him numerous Filmfare Awards, including multiple Best Male Playback Singer honours.
In July last year, Singh edged past global pop stars Taylor Swift and Ed Sheeran to emerge the most followed artist on music streaming platform Spotify with 151 million followers.
