Mumbai: Animal welfare organisation PETA India on Monday requested telecom company Vodafone to stop using pugs in its advertisement, saying that the "not normal dogs" are always in pain.
In a letter to Vodafone India Ltd CEO Sunil Sood, the PETA said that the pugs are genetically compromised species with exagerated features developed to look cute but this that cause them constant pain including difficulty in breathing.
A recent Vodafone ad featured about 30 pugs.
"These dogs have become popular in India, thanks largely to your commercials, and are purchased by people who are usually unaware that they're severely compromised genetically by being bred for unnatural traits, such as tiny flat noses, bulging eyes, and folds of skin," People for the Ethical Treatment of Animals (PETA) CEO Manilal Valliyate said in a letter.
Asking Vodafone to pass a policy prohibiting the use of animals, including pugs, in its advertising, he said that animals like pugs are used in entertainment where they they often become frightened and overwhelmed by the chaos, loud noises, bright lights, and countless retakes on film sets.
While the pugs typically face issues like dental disease, spinal deformities, intolerance of exercise, chronic irritation, pain, skin infection and eye problems, like lagophthalmos, or an inability to close the eyelid completely or to blink properly causing drying of the central cornea, he said they also have "an especially hard time in the heat... in India's climate - and are susceptible to suffering from heatstroke and to collapsing and dying in high temperatures".
"As a veterinarian and the CEO of PETA India, I'm writing to you on behalf of our more than 10 lakh members and supporters to urge you to stop using pugs in your advertising," he said in his letter.
PETA said that unaware of their pain and several possible medical conditions, people often buy pugs and in many case later dump them.
Let the Truth be known. If you read VB and like VB, please be a VB Supporter and Help us deliver the Truth to one and all.
Bengaluru (PTI): The Karnataka government has issued directions to municipal corporations across the state to regulate and prohibit feeding pigeons in public places, citing serious public health concerns.
Deputy Secretary to Government V Lakshmikanth has written to the Urban Development Department requesting it to issue directions to the Greater Bengaluru Authority (GBA) and all municipal corporations to take immediate steps to implement the measures.
In an official note dated December 16 issued by the Health and Family Welfare Department and released to the media on Wednesday, the department said uncontrolled feeding of pigeons in public places has resulted in large congregations of birds, excessive droppings and serious health concerns, particularly respiratory illnesses linked to prolonged exposure to pigeon droppings and feathers such as hypersensitivity pneumonitis and other lung diseases.
ALSO READ: Chinese GPS tracker found on seagull near Karwar Coast
"The commissioner, the Greater Bengaluru Authority and the Commissioners and chief officers of other municipal corporations shall take necessary action to mitigate the causes of dangerous disease spread by pigeon and enforce specified guidelines in their respective jurisdiction," the note said.
According to the department, these include a prohibition on feeding pigeons or causing pigeons to be fed in areas where it may cause nuisance or pose a health hazard to the public. Pigeon feeding shall be permitted only in designated areas in a controlled manner, subject to certain conditions.
"The designated areas may be selected in consultation with stakeholders. The responsibility for upkeep of the designated areas and compliance to the directions shall be taken up by some charitable organisation or an NGO. The feeding in designated areas shall be permitted only for some limited hours in the day," it said.
The note further stated that authorised officers of local authorities shall issue on-the-spot warnings and may impose fines for violation of the order, or lodge complaints to prosecute offenders under Sections 271 (Negligent act likely to spread infection of disease dangerous to life) and 272 (Malignant act likely to spread infection of disease dangerous to life) of the Bharatiya Nyaya Sanhita.
It also directed local authorities to conduct public awareness campaigns, including the display of signboards, banners and digital messages, explaining the health hazards associated with pigeon droppings and feathers, the content of the regulatory directions and penalties for violations, and alternative humane methods of bird conservation that do not endanger public health.
