On World Happiness Day Shamsudheen Nellara has only one mission,  to be a beacon of Happiness. When asked why, he is emphatic to say that Happiness is the key to life. The key that would unlock the doors of never-ending opportunities. As a person who built a business empire in the middle east through sheer willpower and grit, Mr Shamsudheen Knows that the key to his success was the joy he found in overcoming his struggles.

I started my business journey by selling spices on a bicycle. The Arabian heat, sweat, hardships the swore foot everything on the outset was against me. But these very hardships were the source of my happiness, says Mr Shamsudheen Nellara. Now, Mr Shamsudheen is on a mission to spread the message of happiness through his entrepreneurship.

Address men's Apparels, a passionate initiative by Mr Shamsudheen and one of the leading men’s apparels brand in the Middle east and Kerala  . The menswear Focus 2022 Brand ambassador is Mr C P Shihab the Famous motivational trainer and life guru. What's unique about Mr Shihab is that he is a differently-abled person but this has never been a problem for Shihab to pursue his dreams. For Nellara Shamsudheen, there can't be a better person than Mr Shihab to represent his apparels brand. Although former Indian Cricketer Irfan Pathan is the global brand ambassador for Address Men's apparel.  Mr Shihab represents the New focus 2022 mission of the company. Find happiness even when you are inundated with hardships.

Mr Shamsudheen is so excited to have Mr Shihab represent his brand, "Shihab is the epitome of what we believe, and we are lucky to have him in our team". He also mentioned that this is the first time in India that a differently-abled person becomes the brand ambassador for a men's wear company. In an era when toxic masculinity is the norm. Address apparel has decided to swim against the tide by partening with Mr Shihab .

Mr Shamsudheen is always reminiscent of his humble beginnings when he came to Dubai to aid his Brother in law Mr Moudunni Bava, in his flour mill business. Looking back, he is emphatic to remark that the hardships and struggles he had to face as a lone salesperson, played a crucial role in shaping his personality and business philosophy. Launched in 2004, Nellara group has more than 500 products under its belt with a presence across multiple continents. When launched, it was the first Indian condiments brand to be established in the GCC with its own production facility. The company has gone a long way from being a one-man army( you can guess the foot soldier !) to one employing hundreds of people across the globe overcoming insurmountable obstacles

In 2008 'Address apparels' was launched in the UK. The first three years of the apparels business were of colossal loss. However, with sheer business acumen and determination, things started to turn around. Now after almost 15 years since its launching the brand has gained wide recognition owing to its style and uncompromising quality. When asked why he was interested in the men's apparels business it revealed a long-standing passion. During his childhood, Mr Shamsudheen had acquired the skill to make his shirts! a hobby which he picked up from the local tailor. This skill had germinated in hibernation only to be woken by the launch of Address apparels. 

Mr shammsudheen a avowed sports lover . Football is his passion and he regularly plays the game. Helping him to keep his physique in good shape. 'Shamsukka' is how those close to Mr Shamsudheen call him and he is full of energy brimming with enthusiasm to move ahead with this growing business venture. There is a lighter side to this entrepreneur. A lover of Mapilla songs, who has  tested his singing skills is joyful to mention his associations with late Erijoli Musa and Ghazal Singer Umbai. Avowed traveller who has visited more than 60 countries. His travels have always provided him with insights into the world around him opening new horizons and opportunities to explore even more. Mr Shamsudheen is very active on social media platforms. His travel vlogs are viewed by hundreds of thousands  influencing their lives with radiant joy and charisma.

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Indore (PTI): In a big win for the Hindu side, the Madhya Pradesh High Court on Friday declared that the disputed Bhojshala complex in Dhar district is a temple dedicated to Goddess Saraswati, and the Centre and ASI can decide on its administration and management.

The HC's Indore bench, which was hearing the case, also said the Muslim community, which called the 11th century monument Kamal Maula Mosque, may approach the state government for allotment of separate land in the district for construction of a mosque.

In its much-awaited verdict in the Bhojshala Temple-Kamal Maula Mosque complex dispute, the court observed that there were indications of a Sanskrit teaching centre and a temple of Goddess Saraswati existing in Bhojshala.

The religious character of the disputed complex of Bhojshala-Kamal Maula Mosque indicates it is a temple of Goddess Saraswati, noted the HC.

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"If the Maulana Kamaluddin Welfare Society applies for land allotment for building a mosque in Dhar district, the state government can consider it," maintained the division bench.

The HC scrapped the 2003 Archaeological Survey of India (ASI) order which allowed Muslims to offer Friday prayers on Bhojshala premises.

Nearly 1,200 police personnel were deployed in and around the complex ahead of the HC ruling.

Dhar Collector Rajeev Ranjan Meena warned of strict action against anyone spreading objectionable content on social media, as the administration erected barricades at the site where Friday prayers coincided with the court verdict.

The long-running dispute pertains to the religious nature of the ASI-protected monument in Dhar district.

The Hindu community considers Bhojshala to be a temple dedicated to Vagdevi (Goddess Saraswati), while the Muslim side calls the monument Kamal Maula Mosque. A petitioner from the Jain community claims the disputed complex is a medieval Jain temple and gurukul.

After the controversy over the Bhojshala complex erupted, the ASI issued an order on April 7, 2003, permitting Hindus to worship at the complex every Tuesday and Muslims to offer namaz there every Friday. The Hindu side challenged the order in the HC, seeking exclusive rights to worship at the complex.

A division bench of Justices Vijay Kumar Shukla and Alok Awasthi of the HC's Indore bench began regular hearings on five petitions and one writ appeal related to the case on April 6 this year.

After hearing all the parties against the backdrop of differing religious beliefs, historical claims, complex legal provisions, and thousands of documents related to the disputed monument, the bench had reserved its decision on May 12.

During the hearing, petitioners from the Hindu, Muslim, and Jain communities presented detailed arguments and sought exclusive worship rights for their communities at the monument.

The ASI, after conducting a scientific survey of the monument, indicated in its over 2,000-page report that a massive structure dating back to the reign of the Parmar kings of Dhar predated the mosque, and that the current disputed structure was built using repurposed temple components.

The Hindu side claimed that coins, sculptures, and inscriptions found by the ASI during its scientific survey prove the complex was originally a temple.

However, the Muslim side argued in court that the ASI's survey report was "biased" and prepared to support the claims of the Hindu petitioners.

Refuting this, the ASI told the court the scientific survey process was carried out with the help of experts, including three from the Muslim community.

The HC had ordered the ASI to conduct a scientific survey of the Bhojshala Temple-Kamal Maula Mosque complex on March 11, 2024. The ASI began the survey on March 22 that year and, after a detailed 98-day survey, submitted its report to the High Court on July 15.