As Mickey Mouse Turns 90, Disney Parks to Host 'World's Biggest Mouse Party': Disney Executive
New Delhi, Nov 17: Walt Disney once said, "I hope we never lose sight of one thing- that it was all started by a mouse" and as Mickey, the beloved cartoon character, turns 90, the company is throwing "the world's biggest mouse party".
Mickey Mouse first appeared in 1928 cartoon film "Steamboat Willie" and since then, he has been an inseparable part of many lives.
"We are pulling out all the stops. We are celebrating not just around the company but around the world. We have the world's biggest mouse party going on at all our theme parks around the world, which will stretch over twelve months," Dana Jones, director of enterprise franchise management at the Walt Disney Company, told PTI.
Fans can also get their own Instagram moment with the ongoing "Mickey: The True Original Exhibition" in New York. The immersive experience is inspired by Mickey's iconic status and his impact in popular culture.
"This is an experiential exhibition, which is a very Instagram-able event and blends fine art with the things that we can see, touch and feel. We hope that it will travel to other places as well," Jones said.
India also features in the company's grand plans for Mickey's birthday celebrations.
"India is one of the important markets for us. We have a great short cartoon that Mickey did a couple of years ago in which he was in India speaking in Hindi. Mickey showed the world that India has a special place in his heart.
"There's not a country in the world where Mickey is not known and not loved. And we're focusing as much as possible on India... We are really trying to highlight the relationship Mickey has with India," Jones added.
Mickey is the largest character franchise in India with over 30 million products sold in 2017. To build a connect with the younger generation, Disney launched 'Stay Fit with Mickey & Minnie" programme in 3000 schools in metro cities such as Delhi, Bengaluru and Mumbai.
"We are always looking for new content opportunities for Mickey. The great thing about Mickey is that he lives in a cartoon version of our world so the opportunities to have adventures with him and his friends are endless," Jones said.
With such storied life, it seems that everything that is to be explored has already been explored in Mickey's life but Jones said the company has always tried to keep the cartoon character relevant.
"We are constantly making sure that Mickey is where people are consuming content. So, a lot has been focused on Mickey's digital presence. Over the last few years, we have made sure that Mickey has an Instagram handle and a Facebook handle. It's such a timeless character," she said.
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Absconding doctor held in hit-and-run case that killed woman in Kochi
Kochi (PTI): Police on Friday took a doctor into custody after he had been on the run following a hit-and-run accident near here that claimed the life of a 19-year-old woman, officials said.
Police said Dr Cyriac George was taken into custody from a resort in Kannankulam, near Wagamon, in Idukki district, after local police received a tip-off about his presence there.
Police personnel in plain clothes reached the resort, and on seeing them, George attempted to flee but failed in the attempt. The accused was handed over to a police team from Angamaly that reached Wagamon, officials said.
Earlier in the day, police had arrested George’s father, George Mathew of Athirampuzha in Kottayam district, for allegedly helping the accused evade arrest.
Mathew was summoned to the Angamaly police station and, after interrogation, his arrest was recorded for aiding the accused to remain at large, police said. Police said Mathew had met George after the accident and assisted him in going into hiding.
Officials also said the vehicle involved in the hit-and-run incident was registered in Mathew’s name.
The victim, Jasliya Johnson (19) of Edavanakkad, sustained serious injuries while she was walking back to her hostel in Angamaly at around 7.30 pm on February 28.
She was declared brain dead at a private hospital here on March 3, after which her parents consented to donate her liver, kidneys and corneas. Dr George was working as a house surgeon at a private hospital in Ernakulam.
The investigation team had issued a lookout circular and conducted raids in Ernakulam, Kottayam and Idukki districts before tracing him, officials said. George had also approached the Kottayam District and Sessions Court seeking anticipatory bail.
