New Delhi: (PTI) Traders' body CAIT has filed a complaint with the Ministry of Consumer Affairs against a Flipkart advertisement featuring Bollywood star Amitabh Bachchan on the upcoming Big Billion Days sale, terming the advertisement as "misleading".

The Confederation of All India Traders (CAIT) in its complaint to the Central Consumer Protection Authority (CCPA) termed the advertisement "misleading" and against the country's small retailers. It has also sought withdrawal of the advertisement, according to a statement.

CAIT demanded that a penalty be imposed on Flipkart as per relevant provisions of the Consumer Protection Act for "false or misleading advertisement" and imposition of a Rs 10 lakh fine on Bachchan.

An email sent to Flipkart did not elicit a response. Bachchan could not be contacted for comments.

"As per the definition under Section 2(47), Flipkart, acting through Amitabh Bachchan (endorser), have misled the public regarding the price at which mobile phones are being made available by sellers/suppliers in the smartphone market of India. "This has the effect of disparaging the goods, services or trade of another person," CAIT Secretary General Praveen Khandelwal said in the complaint. Further, he said as per rule 4 of the Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022, the advertisement by Flipkart "is misleading because it doesn't contain truthful and honest representation and is wholly incorrect, malicious, misleading and manipulative".

Last week, CAIT called out the advertisement with Bachchan promoting Flipkart's upcoming Big Billion Day sale and telling consumers that deals on mobiles won't be available offline at retail stores.

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Hyderabad (PTI): Telangana Chief Minister A Revanth Reddy met Union Home Minister Amit Shah in Delhi on Wednesday night and urged him to increase the sanctioned strength of IPS officers to the state in view of its growing administrative and security needs.

The two leaders also discussed the recent surrender of several senior Maoist leaders before the Telangana Police and other issues.

"During the meeting, the two leaders discussed the issue of Maoist surrenders and their rehabilitation. The chief minister informed Shah that significant improvements in policing have taken place in Telangana over the past two years," an official release here said.

Highlighting that 591 Maoists have laid down their arms and joined the mainstream of society during this period, the chief minister said the state government was providing them compensation and rehabilitation assistance as per the rules.

He requested the Union home minister to extend financial support from the central government for development works in the backward regions of the state.

Reddy also urged Shah to increase the sanctioned strength of IPS officers to the state from 83 to 105 in line with the state's growing administrative and security needs, the statement said.

The first cadre review after the formation of Telangana was conducted in 2016, while the next review, due in 2021, was delayed and finally carried out in 2025. Even then, only seven additional IPS officers were allocated to the state, the chief minister informed Shah and requested that the third cadre review be conducted in 2026 as per the schedule.

Reddy explained that Telangana, like the rest of the country, is facing several modern challenges, including cybercrime, drug trafficking, white-collar crimes, and other emerging security threats.

He highlighted the reorganisation of the Hyderabad, Cyberabad, and Malkajgiri Police Commissionerates, the proposed formation of the Future City Commissionerate and the rapidly growing population in Hyderabad to underline the increasing administrative requirements of the state.