New Delhi, Nov 27 (PTI): The Delhi High Court on Thursday protected the personality rights of Bollywood actor Ajay Devgn by restraining several websites and online platforms from illegally using his name or images for commercial gain without his consent.
The high court also restrained several defendants from using the personality traits of Ajay alias Vishal Veeru Devgan through the use of artificial intelligence and deepfake technology, and ordered the taking down of certain obscene content uploaded on the Internet.
Justice Manmeet Pritam Singh Arora said she will pass a detailed interim order in the matter.
Advocate Pravin Anand, representing the actor, said the defendants were indulging in the production of commercial merchandise, including caps, stickers and posters, impersonating Devgn and images showing him with other celebrities in an unpleasant manner.
During the hearing, the court asked the plaintiff's counsel whether they had lodged a protest with defendants YouTube and Google regarding the unpleasant content against the actor on YouTube.
As the counsel replied in the negative, the judge said she will make an observation in the order that henceforth, all the plaintiffs will first lodge a protest with the social media intermediaries before approaching the court.
The court also said that it will order the taking down of obscene and profane content but images which were mere reproductions cannot be ordered to be removed at this stage without hearing the parties concerned.
The court also issued summonses to several defendants in the suit.
It was hearing a plea by Devgn seeking to protect his personality rights and restrain online platforms from illegally using his name, images and AI-generated inappropriate and sexually explicit content.
The suit relates to misappropriation, without consent, of various aspects of Devgn's personality, including his name, image, likeness, persona and voice by the defendants for their commercial gains.
The right to publicity, popularly known as personality rights, is the right to protect, control and profit from one's image, name or likeness.
Recently, Bollywood actors Aishwarya Rai Bachchan, her husband Abhishek Bachchan, his mother Jaya Bachchan, Hrithik Roshan, filmmaker Karan Johar, singer Kumar Sanu, Telugu actor Akkineni Nagarjuna, 'Art of Living' founder Ravi Shankar, journalist Sudhir Chaudhary and podcaster Raj Shamani also approached the high court seeking protection of their personality and publicity rights. The court granted them interim relief.
Let the Truth be known. If you read VB and like VB, please be a VB Supporter and Help us deliver the Truth to one and all.
Raichur (Karnataka) (PTI): Two children died on Saturday after a portion of an arch allegedly collapsed on them while they were watching an outdoor play in this district, police said.
The incident occurred in Bail Marchad village in Manvi taluk, they said.
According to police, seven people were sitting under the arch watching the play when the structure suddenly collapsed, killing two children on the spot.
The deceased have been identified as Vishwanath Ramalinga (8) and Sanvita (2).
Vishakshi (25), Lakshmi (18), Vishalakshi (25), Yallamma (3), and Bassamma (45) were injured in the incident and were shifted to Raichur Institute of Medical Sciences Hospital for further treatment, police said.
The bodies have been moved to the mortuary of Manvi Government Hospital, they added.
A case has been registered at Manvi Police Station, and further investigation is underway, police said.
