India's music scene has changed drastically, artists are empowered: Shreya Ghoshal
New Delhi (PTI): Singer Shreya Ghoshal says digital platforms have changed the Indian music landscape drastically, making it easier for independent artists to breakthrough and thrive.
The singer, who recently collaborated with Egyptian rapper Afroto for Coke Studio Global's new release "Sunn Beliya", said great artists now don't lack exposure.
"Music scene has drastically changed over the last two-three years. Thanks to the digital way of consuming music, a big number of independent artists are coming to the forefront. They are empowered. The ecosystem is also building around it and helping them out. I am happy that we are not losing out on great artists just because they don't have a way in," Ghoshal told PTI in an interview.
As somebody who forayed into the music industry as a teenager, the 39-year-old said entering the close and controlled playback circuit was challenging.
"I came into the industry when there was only playback music. So even then, to enter the kind of monopoly that was there and to be able to find a space for myself was another journey... But the journey for artists today is so different and I'm so happy. It is a very positive space to be in. Even if you put up a good song cover on Instagram, you will be heard," she added.
Ghoshal, known for singing chartbuster songs such as "Bairi Piya", "Jaadu hai nasha hai", "Teri meri", "Teri Ore" and "Tum Kya Mile", said the easy access to audience still does not guarantee success.
"With all the exposure we have to start thinking of making music differently. We need to look at the taste of people and the accessibility of music. We have to really do something fresh to be able to be heard and liked. The access is there but one has to put in a lot more effort to sustain."
The playback artist said the experience she has gained by working with musicians from across the globe has been an "eye opener" for her. Ghoshal said her international collaborations made her realise that it's not the language but the emotion that audiences connect with.
"We have similar thought processes, interests, dislikes, problems, and solutions. We have just different cultures and languages, but ultimately all human emotions are the same and that's what the message is in 'Sunn Beliya'," she added.
"Sunn Beliya" is penned by Afroto and Rashmi Virag. The composers are Afroto, Kaushik-Guddu, Issa & Assouad and NOVO. The peppy number features Ghoshal singing in Hindi and Bangla.
The singer said she always wanted to collaborate with Coke Studio and "Sunn Beliya" seemed like a perfect opportunity.
"I always wanted to do something with Coke Studio. When this happened, I was very excited and then I got to know it's global, so it was even better... This was a very organic, beautiful collaboration and Afroto is a sweet personality himself. He is eager, excited and full of ideas and energy. He is a fabulous performer," she said.
Even though there was a language barrier, Ghoshal said, creating the song was a smooth process as the concept was clear in their minds.
"'Sun Beliya' is a product of a proper global crossover and for me, it's a first so it was exciting. I think this is a beginning for me and I'm so glad that I'm the first Indian artist to do a song on Coke Studio's global platform. I'm happy to be representing India and Indian languages," the singer said.
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Campaigning for second phase of 14 LS seats ends in Karnataka
Bengaluru, May 5: The campaigning for the second phase of polling in 14 Lok Sabha segments in Congress-ruled Karnataka ended on Sunday, with the "Hassan sex scandal" wading into the narrative in no small measure.
Tuesday's elections (May 7) matter the most for the BJP as it had bagged all those 14 seats in the 2019 polls.
Karnataka has a total of 28 Lok Sabha constituencies. The first phase of elections for 14 segments was held on April 26.
Congress leaders including Rahul Gandhi and Priyanka Gandhi Vadra have targeted the BJP over the alleged sex scandal involving Hassan JD(S) MP, Prajwal Revanna, in campaign rallies.
Rahul Gandhi alleged that Prajwal Revanna had raped 400 women, and lashed out at Prime Minister Narendra Modi for seeking votes for a "mass rapist" and sought his apology.
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Prajwal, grandson of former prime minister and JD(S) patriarch H D Deve Gowda, is facing allegations of sexually abusing women. The state government has set up a Special Investigation Team (SIT) to probe the charges.
Prajwal Revanna was the JD(S)-BJP alliance candidate from Hassan seat which went to polls on April 26.
The JD(S) joined the BJP-led NDA in September last year.
The BJP, on the other hand, has attacked the government for alleged failure to "contain anti-national activities", and incidents of 'Love Jihad' and 'appeasement politics'.
The party leaders repeatedly referred to the bomb blast at a cafe here on March 1, the murder of 23-year-old Neha Hiremath on a college campus in Hubballi by Fayaz Khondunaik on April 18 and the raising of pro-Pakistan slogans in the corridors of Vidhana Soudha on February 27.
Speaking to reporters in the district headquarters town of Belagavi, Chief Minister Siddaramaiah today said, "In the first phase, we will win about eight to nine seats. In the second phase, we will win in 10 constituencies."
The Congress is also banking heavily on the state government's guarantee schemes and remains optimistic that they will pay the party electoral dividends.
Among the candidates in the fray for the May 7 polls is Union Minister Pralhad Joshi, who is seeking a fifth straight term from Dharwad.
There will be a by-poll to the Shorapur assembly constituency in Yadgir district on May 7 following the death of Congress MLA Raja Venkatappa Naik in February this year.
The 14 segments going to polls on Tuesday are: Belgaum (Belagavi), Uttara Kannada, Chikkodi, Bagalkot (Bagalkote), Bidar, Haveri, Dharwad, Koppal, Bellari (Ballari), Raichur, Bijapur (Vijayapura), Davangere and Shimoga (Shivamogga) and Gulbarga (Kalaburagi).
According to the Election Commission, 227 candidates are in the fray. The BJP and the Congress have fielded 14 candidates each while the Bahujan Samaj Party is trying its luck in nine seats. There are 117 independents. Also, 73 people are fighting the election from registered unrecognised parties.
The 14 constituencies have 2.59 crore voters, the EC said, adding, there are a total of 28,257 main polling stations.
Among the BJP contestants are: former Chief Ministers Basavaraj Bommai (Haveri) and Jagadish Shettar (Belgaum), former Assembly Speaker Vishweshwar Hegde Kageri (Uttara Kannada) and former Chief Minister B S Yediyurappa's son B Y Raghavendra (Shimoga).
Congress President M Mallikarjun Kharge's son-in-law Radhakrishna Doddamani is contesting from Gulbarga.
The Congress has fielded Minister Eshwar Khandre's son Sagar Khandre (Bidar), Minister Laxmi Hebbalkar's son Mrinal Hebbalkar (Belgaum), Minister Satish Jarkiholi's daughter Priyanka Jarkiholi (Chikkodi), Minister Shivanand Patil's daughter Samyukta Patil (Bagalkot) and Geetha Shivarajkumar, who is wife of Kannada film actor Shivarajkumar and daughter of former Chief Minister late S Bangarappa (Shimoga).
As Congress has fielded Karnataka Minister for Mines and Geology S S Mallikarjun's wife Prabha Mallikarjun from Davangere, the BJP gave ticket to Gayathri Siddeshwara, who is wife of MP G M Siddeshwara.
The Election Commission has made elaborate arrangements to increase voter turnout amid the soaring temperatures in the 14 constituencies.
From arranging shamianas and tents, additional fans and drinking water facilities, to keeping ambulances on standby and using adjacent rooms of the polling booth as waiting areas, the Election Commission is making efforts to ensure that the polling percentage is not affected due to the "harsh summer".
In this first phase, Karnataka recorded 69.56 per cent voter turnout.
Speaking to PTI, Karnataka Chief Electoral Officer Manoj Kumar Meena said the constituencies where polling will take place on May 7 are in North Karnataka region and the temperature is slightly high there, "so we have made all necessary arrangements to ensure that people aren't deterred from coming out of their homes to vote."
