How top sports leagues promote unhealthy eating behaviour
New York: Top sports leagues may be contributing to the escalating obesity epidemic among children and adolescents as the majority of food and beverages marketed through sponsorship of these events are unhealthy, says a US-based study.
"Unhealthy food and beverage promotion through organised sports is pervasive," said the study's lead investigator Marie Bragg, Assistant Professor at New York University School of Medicine.
"These organisations must put forth a better effort to protect their youngest and most impressionable fans," she added.
For the study published in the journal Pediatrics, researchers analysed Nielsen statistics of televised sports programmes among children 2-17 years of age.
The study found that, among the 10 most watched sports organisations, most of the food products were rated "unhealthy" under the guidelines of the Nutrient Profile Model, a profiling system that identifies nutritious value in Britain and Australia.
The US does not have a comparable measurement system.
The researchers examined sports sponsorship agreements covering 2006-2016 between food and beverage manufacturers and the 10 sports organisations with the most youth viewers.
These organisations were -- the National Football League (NFL), Major League Baseball (MLB), the National Hockey League (NHL), the National Basketball Association (NBA), the Fédération Internationale de Football Association (FIFA), the National Collegiate Athletic Association (NCAA)-even Little League Baseball and Ultimate Fighting Championship (UFC).
"The US is in the throes of a child and adolescent obesity epidemic, and these findings suggest that sports organisations and many of their sponsors are contributing, directly and indirectly, to it," Bragg said.
"Sports organisations need to develop more health-conscious marketing strategies that are aligned with recommendations from national medical associations," she added.
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Kerala HC declines interim stay on screening of ''L2: Empuraan''
Kochi (PTI): The Kerala High Court on Tuesday declined to issue any interim order putting on hold the screening of Malayalam film 'L2: Empuraan' starring superstar Mohanlal.
Justice C S Dias ordered to issue notice to the Centre and the Censor Board seeking their stand on the plea by Thrissur-native V V Vijeesh who has claimed that continuing to show the movie poses a risk of inciting communal violence and disturbing public order.
It listed the matter for hearing after the vacation.
The court also questioned whether the petition was filed in publicity interest by the petitioner.
During the brief hearing of the matter, the court also asked what was the problem when the Censor Board had certified the film for public viewing.
It also expressed doubts about the petitioner's intention behind filing the plea.
It also pointed out that no case was filed anywhere against the movie.
The state government said that no case has been lodged against the film in Kerala.
Meanwhile, Antony Perumbavoor, one of the producers of the film, earlier in the day announced that the movie has undergone cuts to remove scenes of little over two minutes.
He said the decision to carry out the edit was a joint one of all the producers and actors, including Mohanlal and Prithviraj Sukumaran, and it was not out of fear of anyone.
The movie has faced intense criticism from the Sangh Parivar with regard to some portions of the film.
'L2: Empuraan', the second part of the 'Lucifer' movie, a trilogy planned by the Prithviraj-Mohanlal team, has become a topic of hot debate over its critique of right-wing politics and the covert mention of the Gujarat riots.
On March 27, the day of the movie's release, the Sangh Parivar vehemently criticised the film on social media, while the Congress and Left platforms celebrated the film for portraying the right-wing politics as "villainous".
