How top sports leagues promote unhealthy eating behaviour
New York: Top sports leagues may be contributing to the escalating obesity epidemic among children and adolescents as the majority of food and beverages marketed through sponsorship of these events are unhealthy, says a US-based study.
"Unhealthy food and beverage promotion through organised sports is pervasive," said the study's lead investigator Marie Bragg, Assistant Professor at New York University School of Medicine.
"These organisations must put forth a better effort to protect their youngest and most impressionable fans," she added.
For the study published in the journal Pediatrics, researchers analysed Nielsen statistics of televised sports programmes among children 2-17 years of age.
The study found that, among the 10 most watched sports organisations, most of the food products were rated "unhealthy" under the guidelines of the Nutrient Profile Model, a profiling system that identifies nutritious value in Britain and Australia.
The US does not have a comparable measurement system.
The researchers examined sports sponsorship agreements covering 2006-2016 between food and beverage manufacturers and the 10 sports organisations with the most youth viewers.
These organisations were -- the National Football League (NFL), Major League Baseball (MLB), the National Hockey League (NHL), the National Basketball Association (NBA), the Fédération Internationale de Football Association (FIFA), the National Collegiate Athletic Association (NCAA)-even Little League Baseball and Ultimate Fighting Championship (UFC).
"The US is in the throes of a child and adolescent obesity epidemic, and these findings suggest that sports organisations and many of their sponsors are contributing, directly and indirectly, to it," Bragg said.
"Sports organisations need to develop more health-conscious marketing strategies that are aligned with recommendations from national medical associations," she added.
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Andhra to be developed as knowledge, creator economy hub: CM Naidu
New Delhi/Amaravati (PTI): Andhra Pradesh Chief Minister N Chandrababu Naidu on Friday said the state is taking steps to transform itself into a knowledge and creator economy hub with a strong focus on artificial intelligence and quantum technology.
He noted that Andhra Pradesh has abundant tech-driven youth and the government is formulating plans to train them in futuristic technologies with support from global technology firms.
"Our goal is to transform Andhra Pradesh into a knowledge hub by focusing on AI, quantum computing, data centres, drone cities and space cities. The youth will remain our biggest asset over the next 25 years, and we seek global partnerships to scale up the creator economy," said Naidu during his interactions at the India AI Impact Summit 2026 in Delhi.
Naidu, who participated in the summit in the national capital, also held meetings with several global technology leaders and industrialists to explore collaborations in artificial intelligence, clean energy and innovation ecosystems.
He met Adobe CEO Shantanu Narayen, Autodesk AI Head Mike Haley, Aramco India Director Abdul Rehman AiThukair, LEGO Education Vice President Tom Hall, Aadhaar Founder and CTO Srikanth Nadhamuni, Khosla Ventures Managing Partner Vinod Khosla and others at the AP Pavilion.
The chief minister also held discussions with Saudi Aramco representatives on clean energy projects, including solar initiatives, and invited the company to expand operations in Andhra Pradesh, stating that the state is highly suitable for green energy production.
He sought support from NVIDIA Vice President Callista Redmond for establishing AI Living Labs and proposed partnerships through the Ratan Tata Innovation Hub to promote youth innovation, including collaborations with IIT Tirupati and Indian Institute of Science Education and Research (IISER) Tirupati under the Andhra Pradesh Future Innovation and Research for Science and Technology (AP FIRST) initiative.
Naidu urged Autodesk leadership to support the development of Global Capability Centres in design engineering and requested the establishment of an Innovation Academy in Amaravati aligned with quantum technology, besides proposing AI and robotics learning labs in partnership with LEGO Education.
He also discussed AI-driven smart governance solutions with Quantela Inc Chairman Sridhar Gadhi, while World Bank Group Digital AI Regional Director Mahesh Uttamchandani met Naidu on the sidelines of the summit.
Following the meetings, Naidu visited various exhibition stalls at the summit, including those of NVIDIA, Tata, Intel and Microsoft, and reviewed AI applications across agriculture, healthcare and industry.
