How top sports leagues promote unhealthy eating behaviour
New York: Top sports leagues may be contributing to the escalating obesity epidemic among children and adolescents as the majority of food and beverages marketed through sponsorship of these events are unhealthy, says a US-based study.
"Unhealthy food and beverage promotion through organised sports is pervasive," said the study's lead investigator Marie Bragg, Assistant Professor at New York University School of Medicine.
"These organisations must put forth a better effort to protect their youngest and most impressionable fans," she added.
For the study published in the journal Pediatrics, researchers analysed Nielsen statistics of televised sports programmes among children 2-17 years of age.
The study found that, among the 10 most watched sports organisations, most of the food products were rated "unhealthy" under the guidelines of the Nutrient Profile Model, a profiling system that identifies nutritious value in Britain and Australia.
The US does not have a comparable measurement system.
The researchers examined sports sponsorship agreements covering 2006-2016 between food and beverage manufacturers and the 10 sports organisations with the most youth viewers.
These organisations were -- the National Football League (NFL), Major League Baseball (MLB), the National Hockey League (NHL), the National Basketball Association (NBA), the Fédération Internationale de Football Association (FIFA), the National Collegiate Athletic Association (NCAA)-even Little League Baseball and Ultimate Fighting Championship (UFC).
"The US is in the throes of a child and adolescent obesity epidemic, and these findings suggest that sports organisations and many of their sponsors are contributing, directly and indirectly, to it," Bragg said.
"Sports organisations need to develop more health-conscious marketing strategies that are aligned with recommendations from national medical associations," she added.
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NCB busts secret drug lab in Karnataka's Mysuru; four held
New Delhi (PTI): The Narcotics Control Bureau has busted a secret drug manufacturing laboratory in Karnataka's Mysuru and arrested four people from Rajasthan after seizing narcotics worth Rs 10 crore, the agency said on Friday.
This crackdown began on January 28 in Gujarat's Surat, where federal officials intercepted a SUV in the Palsana area. The vehicle was found carrying about 35 kg of Mephedrone.
Followingthe seizure, the Narcotcis Control Bureau (NCB) arrested the alleged mastermind of this trafficking racket named Mahindra Kumar Vishnoi and three others. All four suspects are residents of Rajasthan's Jalore district.
The investigation led to officials to a "clandestine" drugs manufacturing laboratory located in Hebbal industrial area of Mysuru.
The laboratory was being operated under the guise of a chemical manufacturing unit for cleaning purposes. The facility had been rented by a co-accused and relative of Vishnoi, the NCB said in a statement.
"Drugs worth Rs 10 crore (market value), Rs 25.6 lakh in cash, an SUV and 500 kgs of chemicals used in the manufacturing of drugs have been seized during the operation," it said, adding that the lab is understood to be established in 2024.
According to the NCB, Vishnoi is a "habitual offender" who "conceived" the idea of manufacturing synthetic drugs in secret labs while he was incarcerated in a drugs trafficking case. He has three drug-related cases registered against him in Rajasthan and one in Gujarat, the NCB added.
