How top sports leagues promote unhealthy eating behaviour
New York: Top sports leagues may be contributing to the escalating obesity epidemic among children and adolescents as the majority of food and beverages marketed through sponsorship of these events are unhealthy, says a US-based study.
"Unhealthy food and beverage promotion through organised sports is pervasive," said the study's lead investigator Marie Bragg, Assistant Professor at New York University School of Medicine.
"These organisations must put forth a better effort to protect their youngest and most impressionable fans," she added.
For the study published in the journal Pediatrics, researchers analysed Nielsen statistics of televised sports programmes among children 2-17 years of age.
The study found that, among the 10 most watched sports organisations, most of the food products were rated "unhealthy" under the guidelines of the Nutrient Profile Model, a profiling system that identifies nutritious value in Britain and Australia.
The US does not have a comparable measurement system.
The researchers examined sports sponsorship agreements covering 2006-2016 between food and beverage manufacturers and the 10 sports organisations with the most youth viewers.
These organisations were -- the National Football League (NFL), Major League Baseball (MLB), the National Hockey League (NHL), the National Basketball Association (NBA), the Fédération Internationale de Football Association (FIFA), the National Collegiate Athletic Association (NCAA)-even Little League Baseball and Ultimate Fighting Championship (UFC).
"The US is in the throes of a child and adolescent obesity epidemic, and these findings suggest that sports organisations and many of their sponsors are contributing, directly and indirectly, to it," Bragg said.
"Sports organisations need to develop more health-conscious marketing strategies that are aligned with recommendations from national medical associations," she added.
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Lt Gen NS Raja Subramani to be India's next Chief of Defence Staff
New Delhi (PTI): Lt Gen NS Raja Subramani will be India's new Chief of Defence Staff (CDS) and his key task is set to be to implement the ambitious theaterisation plan that seeks to ensure tri-services synergy.
He will succeed Gen Anil Chauhan whose tenure will come to an end on May 30.
Gen Chauhan, a former Eastern Army Commander, took charge as the country's senior-most military commander in September 2022, over nine months after the first CDS, General Bipin Rawat, died in a helicopter crash in Tamil Nadu.
The government has appointed Lt Gen NS Raja Subramani (Retd) as the Chief of Defence Staff, who will also function as the secretary of the Department of Military Affairs, the defence ministry said on Saturday.
Lt Gen Subramani is currently serving as the military adviser to the National Security Council Secretariat.
Prior to that, he was the Vice Chief of the Army Staff from July 1, 2024 to July 31, 2025, and was General Officer Commanding-in-Chief of the Central Command from March 2023 till June 2024.
As Chief of Defence Staff, Lt Gen Subramani's primary task will be to implement the theaterisation model to bring in tri-services synergy by rolling out integrated military commands.
The officer is a graduate of the National Defence Academy and the Indian Military Academy. He was commissioned into the eighth battalion of the Garhwal Rifles on December 14, 1985.
Lt Gen Subramani is an alumnus of Joint Services Command Staff College, Bracknell (UK), and the National Defence College, New Delhi. He holds a Master of Arts degree from King's College London and an MPhil in defence studies from Madras University.
In his illustrious career spanning over 40 years, Lt Gen Subramani has served across a wide spectrum of conflict and terrain profiles and tenanted a host of Command, Staff and Instructional appointments.
He commanded the 16 Garhwal Rifles in Counter-Insurgency operations in Assam as part of Operation Rhino, the 168 Infantry Brigade in Jammu and Kashmir, and the 17 Mountain Division in the Central Sector, all during a challenging operational environment.
He also has the distinction of commanding two Corps, including the Indian Army's premier strike Corps on the Western Front.
