How top sports leagues promote unhealthy eating behaviour
New York: Top sports leagues may be contributing to the escalating obesity epidemic among children and adolescents as the majority of food and beverages marketed through sponsorship of these events are unhealthy, says a US-based study.
"Unhealthy food and beverage promotion through organised sports is pervasive," said the study's lead investigator Marie Bragg, Assistant Professor at New York University School of Medicine.
"These organisations must put forth a better effort to protect their youngest and most impressionable fans," she added.
For the study published in the journal Pediatrics, researchers analysed Nielsen statistics of televised sports programmes among children 2-17 years of age.
The study found that, among the 10 most watched sports organisations, most of the food products were rated "unhealthy" under the guidelines of the Nutrient Profile Model, a profiling system that identifies nutritious value in Britain and Australia.
The US does not have a comparable measurement system.
The researchers examined sports sponsorship agreements covering 2006-2016 between food and beverage manufacturers and the 10 sports organisations with the most youth viewers.
These organisations were -- the National Football League (NFL), Major League Baseball (MLB), the National Hockey League (NHL), the National Basketball Association (NBA), the Fédération Internationale de Football Association (FIFA), the National Collegiate Athletic Association (NCAA)-even Little League Baseball and Ultimate Fighting Championship (UFC).
"The US is in the throes of a child and adolescent obesity epidemic, and these findings suggest that sports organisations and many of their sponsors are contributing, directly and indirectly, to it," Bragg said.
"Sports organisations need to develop more health-conscious marketing strategies that are aligned with recommendations from national medical associations," she added.
Let the Truth be known. If you read VB and like VB, please be a VB Supporter and Help us deliver the Truth to one and all.
Karnataka's Republic Day tableau depicts artistic temples of Lakkundi
New Delhi (PTI): Karnataka's tableau in the 76th Republic-Day parade here on Sunday depicted the exquisite and artistic temples of the historic city of Lakkundi.
Located in Gadag district of Karnataka, about 70 km from Hubballi, Lakkundi is called the "Cradle of Stone Craft" for its stunning stone architecture.
The front part of the tableau that rolled down Kartavya Path had the Brahma statue from the Brahma Jinalaya temple, the oldest Jain shrine in Lakkundi dedicated to Lord Mahaveera.
It was followed by the open-pillared mantapa of the Brahma Jinalaya temple.
The main section of the tableau had on display the grand and ornate Kashi Vishweshwara temple and Nanneshwara temple dedicated to Lord Shiva.
The temples of Lakkundi reflect the rich cultural heritage of Karnataka and celebrate all faiths and religions. The southern state has always been a "SarvaJanangadaShaanthiya Thota", a quintessential garden of peace.
Lakkundi is home to beautiful temples, stepwells and inscriptions from the Chalukya dynasty.
Besides being a cultural powerhouse, Lakkundi was a large thriving city and a commercial hub between the 10th and 12th century AD.
The city was ruled by several dynasties but the most important of them were the Chalukyas.
Lakkundi is a paradise for antiquarians and architecture enthusiasts. It has 50 temples, most of which are dedicated to Lord Shiva, 101 stepwells and 29 inscriptions.
It is an epitome of the Kalyani Chalukyas' excellence in art, culture and architecture.
_vb_49.jpeg)