How top sports leagues promote unhealthy eating behaviour
New York: Top sports leagues may be contributing to the escalating obesity epidemic among children and adolescents as the majority of food and beverages marketed through sponsorship of these events are unhealthy, says a US-based study.
"Unhealthy food and beverage promotion through organised sports is pervasive," said the study's lead investigator Marie Bragg, Assistant Professor at New York University School of Medicine.
"These organisations must put forth a better effort to protect their youngest and most impressionable fans," she added.
For the study published in the journal Pediatrics, researchers analysed Nielsen statistics of televised sports programmes among children 2-17 years of age.
The study found that, among the 10 most watched sports organisations, most of the food products were rated "unhealthy" under the guidelines of the Nutrient Profile Model, a profiling system that identifies nutritious value in Britain and Australia.
The US does not have a comparable measurement system.
The researchers examined sports sponsorship agreements covering 2006-2016 between food and beverage manufacturers and the 10 sports organisations with the most youth viewers.
These organisations were -- the National Football League (NFL), Major League Baseball (MLB), the National Hockey League (NHL), the National Basketball Association (NBA), the Fédération Internationale de Football Association (FIFA), the National Collegiate Athletic Association (NCAA)-even Little League Baseball and Ultimate Fighting Championship (UFC).
"The US is in the throes of a child and adolescent obesity epidemic, and these findings suggest that sports organisations and many of their sponsors are contributing, directly and indirectly, to it," Bragg said.
"Sports organisations need to develop more health-conscious marketing strategies that are aligned with recommendations from national medical associations," she added.
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China slaps 34 pc tariff on US goods in tit-for-tat move
Beijing, Apr 4 (PTI): China on Friday slapped a 34 per cent additional tariff on imports from the US in a tit-for-tat response to President Donald Trump’s move to impose a similar levy on Chinese goods.
Beijing also announced export controls on certain rare earth metals, aiming to hit American defence, computer, and smartphone industries.
The tariffs on all products imported from the US will be imposed from April 10, the Customs Tariff Commission of the State Council announced Friday.
The announcement follows the US decision to impose "reciprocal tariffs" on Chinese exports to America, a move that the commission said does not conform to international trade rules. It also seriously undermines China's legitimate rights and interests, and represents a typical act of unilateral bullying, the state-run Xinhua news agency reported.
Beijing filed a lawsuit with the World Trade Organisation after the US slapped "reciprocal tariffs" on trading partners, the report said.
"By imposing the so-called 'reciprocal tariffs,' the US gravely violated WTO rules, seriously undermined the legitimate rights and interests of WTO members, and seriously damaged the rules-based multilateral trading system and the international economic and trade order," a spokesperson from the Commerce Ministry here said.
"It is a typical unilateral practice of bullying that jeopardises the stability of the global economic and trade order, and China is firmly opposed to this," the spokesperson said, urging the US to immediately correct its wrongdoings and cancel its unilateral tariff measures.
Trump announced 34 per cent tariffs on Chinese imports on Wednesday, unveiling them as part of a sweeping “Liberation Day” package aimed at reshaping American trade policy.
The new tariffs on Chinese imports reflect a 10 per cent universal baseline plus 24 per cent specific to the country. The 10 per cent will come into effect on April 5 while the higher reciprocal tariffs will take effect on April 9.
In a statement, the commerce ministry here said that China has also decided to ban the export of dual-use items to 16 US entities.
These US entities engage in activities that may endanger China's national security and interests, it said, stressing that no exporter may violate the aforementioned rules.
In addition, the customs authority has suspended six US firms' qualifications for exporting to China. Beijing has also launched an anti-dumping probe into imports of medical CT tubes from the US and India, the ministry said.
Significantly, Beijing also announced immediate export control measures on certain rare earth-related items over which it has a near monopoly.
China's Ministry of Commerce and General Administration of Customs said export control measures on certain items relate to seven types of medium and heavy rare earths.
The measures, effective immediately, aim to better safeguard national security and interests and fulfil non-proliferation and other international obligations, the spokesperson said.
These materials have both military and civil uses, and imposing export controls on them is a common international practice, the spokesperson said, adding that the move reflects China's consistent stance in firmly maintaining world peace and regional stability as a responsible major country.
China is willing to strengthen foreign exchanges and cooperation and promote compliant trade through bilateral export control dialogue and communication mechanisms, the spokesperson added.
Beijing dominates the global rare earth minerals industry, producing a significant portion of the world's rare earth ores and processing nearly all of them, giving it a near-monopoly on the refined supply.
It has over 30 per cent of the world's share of rare earth mineral resources – essential for the manufacture of smartphone chips, LCD screens and more – but it has been meeting over 70 per cent of the world's need for it, according to official media accounts here.
The US, which is not adept at processing rare earth metals, has long been importing these from China.
In December 2023, China announced a ban on rare earth extraction and separation technologies, which, according to a report by the US think tank Centre for Strategic and International Studies (CSIS), will have significant implications for US national, economic, and rare earth security.
Rare earth elements—a group of 17 metals are used in defence technologies, including missiles, lasers, vehicle-mounted systems such as tanks, and military communications, the report stated.
The metals are also used in computers, televisions, and smartphones, along with various clean energy technologies central to decarbonisation, the report released in January last year said.
Since beginning his second presidential term this year, Trump has intensified his quest to secure rare earth metals from Ukraine and Greenland.
While Ukraine responded positively to having an agreement with the US, Greenland under the Denmark protectorate, cold-shouldered Trump's plans.
The additional tariffs will hit over USD 143 billion in American exports to China, just as Trump’s tariffs affected USD 438.9 billion last year.
The US goods trade deficit with China was USD 295.4 billion in 2024, according to official data from the Office of the US Trade Representative.
On China’s retaliatory tariffs, Su Yue, principal economist for China with the Economist Intelligence Unit, said Beijing's counter-attack “might reflect its assessment that the US has little room left for further escalation in its China policy”, adding that it strengthened China’s bargaining position for trade negotiations.
“We expect this round of actions to increase the likelihood of negotiations, although the possibility of further trade-war escalation cannot be ruled out. Even if negotiations take place, a portion of the newly imposed tariffs is likely to remain permanently. The risk of a global trade war is also increasing,” Su told Hong Kong-based South China Morning Post.
Ding Shuang, chief Greater China economist at Standard Chartered, also said “the latest tariffs are so steep that there’s little room left for compromise”.
“Any further escalation would have diminishing returns. And if China were to retaliate with broad-based tariffs of its own, the impact on the US could far outweigh the damage China would take from reciprocal measures.
“Beijing’s stance now is clear: no concessions. That also means talks over TikTok will not be wrapped up quickly – China does not want to appear as if it’s backing down too easily,” Ding said.
The tariffs brought the total levies on China to 54 per cent, close to the 60 per cent Trump threatened during his poll campaign.
With the inclusion of tariffs imposed during Trump’s first term, the overall tariffs on Chinese goods amounted to 79 per cent.
Soon after he took office this year, Trump imposed two rounds of 10 per cent tariffs on Chinese goods, first in February and then in March.
He had said he would consider lowering tariffs if Beijing supported a deal for ByteDance to divest its short-video app TikTok to a US buyer.
China earlier retaliated against Trump's tariffs with an additional 15 per cent tariff on American goods and initiated legal action against Washington in the WTO.
Additionally, China added 10 US firms to the country's Unreliable Entity List and took corresponding measures against them. These include several companies linked to defence and security besides AI, aviation, IT and dual-use items that carry both civilian and military applications.
Though Chinese officials argue that the new tariffs would hurt the US consumers more, these tariffs are expected to lower substantial exports to the US hitting heavily its domestic industries, already reeling under the impact of the slowdown of the economy.
