New York: Top sports leagues may be contributing to the escalating obesity epidemic among children and adolescents as the majority of food and beverages marketed through sponsorship of these events are unhealthy, says a US-based study.
"Unhealthy food and beverage promotion through organised sports is pervasive," said the study's lead investigator Marie Bragg, Assistant Professor at New York University School of Medicine.
"These organisations must put forth a better effort to protect their youngest and most impressionable fans," she added.
For the study published in the journal Pediatrics, researchers analysed Nielsen statistics of televised sports programmes among children 2-17 years of age.
The study found that, among the 10 most watched sports organisations, most of the food products were rated "unhealthy" under the guidelines of the Nutrient Profile Model, a profiling system that identifies nutritious value in Britain and Australia.
The US does not have a comparable measurement system.
The researchers examined sports sponsorship agreements covering 2006-2016 between food and beverage manufacturers and the 10 sports organisations with the most youth viewers.
These organisations were -- the National Football League (NFL), Major League Baseball (MLB), the National Hockey League (NHL), the National Basketball Association (NBA), the Fédération Internationale de Football Association (FIFA), the National Collegiate Athletic Association (NCAA)-even Little League Baseball and Ultimate Fighting Championship (UFC).
"The US is in the throes of a child and adolescent obesity epidemic, and these findings suggest that sports organisations and many of their sponsors are contributing, directly and indirectly, to it," Bragg said.
"Sports organisations need to develop more health-conscious marketing strategies that are aligned with recommendations from national medical associations," she added.
Let the Truth be known. If you read VB and like VB, please be a VB Supporter and Help us deliver the Truth to one and all.
Imphal, Apr 6 (PTI): The house of the BJP Minority Morcha's Manipur president, Asker Ali, was set on fire by a mob on Sunday night allegedly for supporting the Waqf Amendment Act, officials said.
The incident happened at Lilong in Thoubal district, they said.
Ali had expressed his support for the Act on social media on Saturday.
An irate mob gathered outside his residence around 9 pm, vandalised it and later set it on fire, officials said.
Following the incident, Ali posted a video on social media, apologising for his earlier statement. He also expressed opposition to the Act.
Earlier in the day, protests were held in different parts of Imphal Valley against the Act.
Over 5,000 people participated in a rally that disrupted the traffic on NH 102 at Lilong.
In some places, the protesters got engaged in a scuffle with the security forces, officials said.
One such incident happened at Irong Chesaba in Thoubal in the morning. The scuffle broke out after the demonstrators were stopped by the security forces from moving forward.
The demonstrators raised slogans against the BJP-led government at the Centre, decrying the Act.
"The Waqf Amendment Act is against the ethos of the Constitution. It is completely unacceptable for the Muslim community," said Sakir Ahmed, a protester.
Protests were also held in Kshatri Awang Leikai, Kairang Muslim and Kiyamgei Muslim areas in Imphal East, and Sora in Thoubal district, among other places.
Security has been strengthened in Muslim-dominated areas of the Valley, with additional forces deployed, officials said.
The Waqf (Amendment) Bill was passed by the Lok Sabha on Thursday, and by the Rajya Sabha in the early hours of Friday after marathon debates in both Houses of Parliament.
The Act aims to streamline the management of Waqf properties (assets permanently donated by Muslims for religious or charitable purposes) with provisions to safeguard heritage sites and promote social welfare. It also seeks to improve governance by enhancing transparency in property management, streamlining coordination between Waqf boards and local authorities and protecting stakeholders’ rights.
President Droupadi Murmu gave her assent to the bill on Saturday.
Breaking:
— Dr. Lamtinthang Haokip (@DrLamtinthangHk) April 6, 2025
An angry mob of Lilong set fire to the house of @BJPManipur Minority Morcha President, Mr. Askar Ali Mkm for insulting fellow community & supporting the recently passed Waqf (Amendment) Bill, 2025. @rashtrapatibhvn @INCIndia @INCMinority @INCAdivasi @the_hindu… pic.twitter.com/PINixnXGma