How top sports leagues promote unhealthy eating behaviour
New York: Top sports leagues may be contributing to the escalating obesity epidemic among children and adolescents as the majority of food and beverages marketed through sponsorship of these events are unhealthy, says a US-based study.
"Unhealthy food and beverage promotion through organised sports is pervasive," said the study's lead investigator Marie Bragg, Assistant Professor at New York University School of Medicine.
"These organisations must put forth a better effort to protect their youngest and most impressionable fans," she added.
For the study published in the journal Pediatrics, researchers analysed Nielsen statistics of televised sports programmes among children 2-17 years of age.
The study found that, among the 10 most watched sports organisations, most of the food products were rated "unhealthy" under the guidelines of the Nutrient Profile Model, a profiling system that identifies nutritious value in Britain and Australia.
The US does not have a comparable measurement system.
The researchers examined sports sponsorship agreements covering 2006-2016 between food and beverage manufacturers and the 10 sports organisations with the most youth viewers.
These organisations were -- the National Football League (NFL), Major League Baseball (MLB), the National Hockey League (NHL), the National Basketball Association (NBA), the Fédération Internationale de Football Association (FIFA), the National Collegiate Athletic Association (NCAA)-even Little League Baseball and Ultimate Fighting Championship (UFC).
"The US is in the throes of a child and adolescent obesity epidemic, and these findings suggest that sports organisations and many of their sponsors are contributing, directly and indirectly, to it," Bragg said.
"Sports organisations need to develop more health-conscious marketing strategies that are aligned with recommendations from national medical associations," she added.
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Worker’s body reaches Ranchi from Saudi 4 months after death; family rejects over compensation
Ranchi (PTI): The body of a migrant worker from Jharkhand’s Giridih district killed in Saudi Arabia in October last year has arrived at Ranchi Airport, but his family refused to accept it over pending compensation, officials said.
Shikha Lakra, team leader of the state migrant control cell, told PTI that, before taking the body of Vijay Kumar Mahato, the family is demanding compensation from the private company where he used to work in the Arab country.
Mahato was killed in an alleged crossfire between the police and criminals.
“Since it was a bullet injury case, the matter is before a court in Jeddah. The final compensation may depend on the court’s decision,” Lakra said.
“The Indian Embassy informed us about the body’s arrival, and coordination was done with district authorities. Our role is limited to coordination in cases involving overseas employers and foreign jurisdiction,” she added.
Giridih Deputy Commissioner Ram Niwas Yadav said the authorities will try to convince the family to perform the last rites.
“We have already sanctioned Rs 5 lakh under the government scheme for migrant’s deaths abroad. The compensation payment might take some time,” he said.
The body is currently at the mortuary of Rajendra Institute of Medical Sciences (RIMS) in Ranchi.
The Family members said they will only accept it if the company provides written assurance regarding compensation. “Without that assurance, we will not receive the body,” said Ram Prasad Mahato, the deceased’s brother-in-law.
Mahato, a native of Dudhpaniya village in Madh Gopali panchayat under Dumri block, was employed as a tower line fitter. His family said he was struck by a bullet during a gunfight between local police and an extortion gang and later succumbed to his injuries.
Social activist Sikander Ali said Mahato is survived by his wife, two young sons aged five and three, and elderly parents.
