WhatsApp to start showing ads to users in parts of messaging app
California, Jun 17 (AP): WhatsApp said Monday that users will start seeing ads in parts of the app, as owner Meta Platforms moves to cultivate a new revenue stream by tapping the billions of people that use the messaging service.
Advertisements will be shown only in the app's Updates tab, which is used by as many as 1.5 billion people each day. However, they won't appear where personal chats are located, developers said.
“The personal messaging experience on WhatsApp isn't changing, and personal messages, calls and statuses are end-to-end encrypted and cannot be used to show ads,” WhatsApp said in a blog post.
It's a big change for the company, whose founders Jan Koum and Brian Acton vowed to keep the platform free of ads when they created it in 2009.
Facebook purchased WhatsApp in 2014 and the pair left a few years later. Parent company Meta Platforms Inc. has long been trying to generate revenue from WhatsApp.
WhatsApp said ads will be targeted to users based on information like their age, the country or city where they're located, the language they're using, the channels they're following in the app, and how they're interacting with the ads they see.
WhatsApp said it won't use personal messages, calls and groups that a user is a member of to target ads to the user.
It's one of three advertising features that WhatsApp unveiled on Monday as it tries to monetise the app's user base. Channels will also be able to charge users a monthly fee for subscriptions so they can get exclusive updates. And business owners will be able to pay to promote their channel's visibility to new users.
Most of Meta's revenue comes from ads. In 2025, the Menlo Park, California-based company's revenue totalled USD 164.5 billion and USD 160.6 billion of it came from advertising.
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Metro announcements, QR code-based parking to ease access to R-Day parade in Delhi
New Delhi (PTI): From metro station announcements to a QR code-based parking system, a series of measures have been rolled out for Republic Day celebrations along the Kartavya Path in Delhi, officials said on Sunday.
While the metro announcements will guide ticket and pass holders travelling to the parade venue, the QR code-based system will help nearly 8,000 vehicles park at designated locations close to the respective seating enclosures.
All enclosures for this year's Republic Day parade have been named after rivers, and commuters will be directed to specific metro stations depending on whether their allotted seating enclosure lies to the north or south of the Kartavya Path, officials said.
According to the announcements, spectators seated on the southern side and allotted enclosures such as Beas, Brahmaputra, Chambal, Chenab, Gandak, Ganga, Ghagra, Godavari, Sindhu and Jhelum will be asked to get down at Udyog Bhawan Metro Station.
Those holding tickets for the northern side, with enclosures including Kaveri, Kosi, Krishna, Mahanadi, Narmada, Pennar, Periyar, Ravi, Son, Satluj, Teesta, Vaigai and Yamuna, are being advised to exit at the Central Secretariat Metro Station.
Officials said pedestrian pathways have also been aligned with enclosures named after rivers to ensure smoother access and reduce congestion on the parade day.
A senior official said a QR code-based parking system has been introduced to assist spectators arriving by vehicles. The system covers 22 designated parking lots and is aimed at accommodating nearly 8,000 vehicles.
Under the arrangement, parking pass holders can scan the QR codes printed on their passes to access real-time directions to the parking lots closest to their seating enclosures, from where they can walk to their seats.
The official said around 77,000 passes are issued to spectators for the Republic Day parade every year, of which about 8,000 are meant for those arriving by vehicles.
"The system is intended to minimise confusion and streamline vehicle movement during the celebrations," a senior police officer said.
Spectators have been advised to rely on metro services as far as possible and follow announcements and signage for smooth access to Kartavya Path, he added.
