WhatsApp to start showing ads to users in parts of messaging app
California, Jun 17 (AP): WhatsApp said Monday that users will start seeing ads in parts of the app, as owner Meta Platforms moves to cultivate a new revenue stream by tapping the billions of people that use the messaging service.
Advertisements will be shown only in the app's Updates tab, which is used by as many as 1.5 billion people each day. However, they won't appear where personal chats are located, developers said.
“The personal messaging experience on WhatsApp isn't changing, and personal messages, calls and statuses are end-to-end encrypted and cannot be used to show ads,” WhatsApp said in a blog post.
It's a big change for the company, whose founders Jan Koum and Brian Acton vowed to keep the platform free of ads when they created it in 2009.
Facebook purchased WhatsApp in 2014 and the pair left a few years later. Parent company Meta Platforms Inc. has long been trying to generate revenue from WhatsApp.
WhatsApp said ads will be targeted to users based on information like their age, the country or city where they're located, the language they're using, the channels they're following in the app, and how they're interacting with the ads they see.
WhatsApp said it won't use personal messages, calls and groups that a user is a member of to target ads to the user.
It's one of three advertising features that WhatsApp unveiled on Monday as it tries to monetise the app's user base. Channels will also be able to charge users a monthly fee for subscriptions so they can get exclusive updates. And business owners will be able to pay to promote their channel's visibility to new users.
Most of Meta's revenue comes from ads. In 2025, the Menlo Park, California-based company's revenue totalled USD 164.5 billion and USD 160.6 billion of it came from advertising.
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Fascism will not be allowed to enter through the back door of vote rigging: CM Siddaramaiah
New Delhi: Chief Minister Siddaramaiah on Sunday asserted that fascism would not be allowed to enter India “through the back door of vote rigging” and called upon citizens to collectively defend the country’s democratic foundations.
Speaking after participating in an anti–vote rigging protest organised in New Delhi, Siddaramaiah said the gathering was not merely a political demonstration but a stand to protect Indian democracy. “We have come to the heart of our republic not as Congress workers or voters, but as protectors of Indian democracy,” he said.
Emphasising the importance of the right to vote, Siddaramaiah said it was the most sacred right guaranteed by the Constitution and the very foundation of democracy.
“Through voting, a farmer shapes the future of his children, a worker safeguards his dignity, a youth realises dreams, and a nation expresses its collective will,” he said.
He accused the BJP-led Union government of attempting to undermine this right through what he termed systematic vote rigging, including the alleged misuse of the special revision of electoral rolls. “This power is being stolen repeatedly,” he alleged.
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Warning against authoritarian tendencies, Siddaramaiah said history had shown that dictatorship does not begin with violence but with the misuse of institutions and manipulation of democratic systems.
“Across the world, authoritarian regimes pretend to protect democracy while quietly subverting it. This is what the BJP is doing today,” he charged.
He alleged that the ruling party was controlling institutions, intimidating electoral machinery, distorting voter lists, suppressing voter turnout in opposition strongholds, and misusing money and power. “This is not mere maladministration. Vote rigging is an attack on the very idea of India,” he said.
Siddaramaiah further claimed that governments formed through “stolen votes” could not be considered democratic.
“Such regimes survive through fear, fraud and distortion of the people’s mandate,” he said, adding that vote rigging posed the biggest threat to the republic since Independence.
Praising Leader of the Opposition in the Lok Sabha Rahul Gandhi, Siddaramaiah said he had shown exceptional courage in exposing alleged irregularities in voter lists, booth-level manipulation and “systematic, organised vote rigging” across several states, including Karnataka, Haryana and Bihar.
Referring to Karnataka, Siddaramaiah cited Mahadevpura and Aland constituencies as examples highlighted by Gandhi. In Mahadevpura, he said, thousands of allegedly fake and fraudulent voter entries and discrepancies in electoral rolls pointed to a narrow BJP victory. In Aland, he said, attempts were made to remove the names of legitimate voters ahead of the 2023 Assembly elections.
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He noted that a Special Investigation Team (SIT) had recently filed a chargesheet accusing seven persons, including a former BJP MLA and his son, of attempting to delete the names of around 6,000 voters in Aland.
“This is a significant legal step in the fight against vote rigging,” he said.
Siddaramaiah concluded by stating that the fight against vote rigging was rooted in constitutional morality, Ambedkarite thought and the core principle of democracy. “Sovereignty belongs to the people, not to any party, regime or those who seek to steal elections,” he said.
