WhatsApp to start showing ads to users in parts of messaging app
California, Jun 17 (AP): WhatsApp said Monday that users will start seeing ads in parts of the app, as owner Meta Platforms moves to cultivate a new revenue stream by tapping the billions of people that use the messaging service.
Advertisements will be shown only in the app's Updates tab, which is used by as many as 1.5 billion people each day. However, they won't appear where personal chats are located, developers said.
“The personal messaging experience on WhatsApp isn't changing, and personal messages, calls and statuses are end-to-end encrypted and cannot be used to show ads,” WhatsApp said in a blog post.
It's a big change for the company, whose founders Jan Koum and Brian Acton vowed to keep the platform free of ads when they created it in 2009.
Facebook purchased WhatsApp in 2014 and the pair left a few years later. Parent company Meta Platforms Inc. has long been trying to generate revenue from WhatsApp.
WhatsApp said ads will be targeted to users based on information like their age, the country or city where they're located, the language they're using, the channels they're following in the app, and how they're interacting with the ads they see.
WhatsApp said it won't use personal messages, calls and groups that a user is a member of to target ads to the user.
It's one of three advertising features that WhatsApp unveiled on Monday as it tries to monetise the app's user base. Channels will also be able to charge users a monthly fee for subscriptions so they can get exclusive updates. And business owners will be able to pay to promote their channel's visibility to new users.
Most of Meta's revenue comes from ads. In 2025, the Menlo Park, California-based company's revenue totalled USD 164.5 billion and USD 160.6 billion of it came from advertising.
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Iran warns of ‘uncontrollable consequences’ after energy site strike
Qatar warns residents of ‘Elavated’ threat
Tehran/Doha: Iran’s President Massoud Pezeshkian has warned that attacks on the country’s energy infrastructure could lead to “uncontrollable consequences” affecting the entire world.
In a post on X, Pezeshkian said he “strongly condemns” the strikes that targeted the South Pars gasfield earlier in the day.
“Such aggressive actions will not achieve anything for the American Zionist enemy and their supporters. Rather, they will complicate the situation and could lead to uncontrollable consequences that will affect the entire world,” he said.
Meanwhile, Qatar’s Ministry of Interior has urged residents to remain indoors due to what it described as an elevated security threat.
Authorities have not provided further details, but the advisory comes amid growing concerns over the safety of energy infrastructure and civilian areas in the region.
