WhatsApp to start showing ads to users in parts of messaging app
California, Jun 17 (AP): WhatsApp said Monday that users will start seeing ads in parts of the app, as owner Meta Platforms moves to cultivate a new revenue stream by tapping the billions of people that use the messaging service.
Advertisements will be shown only in the app's Updates tab, which is used by as many as 1.5 billion people each day. However, they won't appear where personal chats are located, developers said.
“The personal messaging experience on WhatsApp isn't changing, and personal messages, calls and statuses are end-to-end encrypted and cannot be used to show ads,” WhatsApp said in a blog post.
It's a big change for the company, whose founders Jan Koum and Brian Acton vowed to keep the platform free of ads when they created it in 2009.
Facebook purchased WhatsApp in 2014 and the pair left a few years later. Parent company Meta Platforms Inc. has long been trying to generate revenue from WhatsApp.
WhatsApp said ads will be targeted to users based on information like their age, the country or city where they're located, the language they're using, the channels they're following in the app, and how they're interacting with the ads they see.
WhatsApp said it won't use personal messages, calls and groups that a user is a member of to target ads to the user.
It's one of three advertising features that WhatsApp unveiled on Monday as it tries to monetise the app's user base. Channels will also be able to charge users a monthly fee for subscriptions so they can get exclusive updates. And business owners will be able to pay to promote their channel's visibility to new users.
Most of Meta's revenue comes from ads. In 2025, the Menlo Park, California-based company's revenue totalled USD 164.5 billion and USD 160.6 billion of it came from advertising.
Let the Truth be known. If you read VB and like VB, please be a VB Supporter and Help us deliver the Truth to one and all.
Notorious murder convict who broke out of Kannur jail shifted to Viyyur prison
Kannur(Kerala) (PTI): Govindachamy, a notorious convict serving life term in the sensational 2011 Soumya murder case, was on Saturday shifted to the Viyyur central jail in Thrissur district of Kerala, a day after he broke out of Kannur prison and was caught several hours later.
The order to shift Govindachamy alias Govindaswamy (41), who is missing his left hand, to Viyyur came late Friday night, but it was decided to move him in the morning, police said.
He was taken to Thrissur early Saturday morning amidst heavy security, it said.
Govindachamy broke out of Kannur Central Jail on Friday between 4.15 am and 6.30 am and was caught from within the city limits by around 9.30 am.
A case was registered in connection with his jailbreak and he was produced before a judicial magistrate and remanded to judicial custody for 14 days.
Following the jailbreak, three prison officers of Kannur Central Jail were suspended with immediate effect, amidst allegations from various quarters that the convict had inside help in his escape.
The opposition Congress had slammed the government over the incident. It termed the government "incompetent" and alleged that "inside help" was provided for the jailbreak. It also demanded a CBI probe into the incident.
Soumya, a 23-year-old woman from Manjakkad near Shornur, was raped and murdered allegedly by Govindachamy while travelling on a passenger train from Ernakulam to Shornur on 1 February 2011. Govindachamy was convicted in this case.
_vb_34.jpeg)