WhatsApp to start showing ads to users in parts of messaging app
California, Jun 17 (AP): WhatsApp said Monday that users will start seeing ads in parts of the app, as owner Meta Platforms moves to cultivate a new revenue stream by tapping the billions of people that use the messaging service.
Advertisements will be shown only in the app's Updates tab, which is used by as many as 1.5 billion people each day. However, they won't appear where personal chats are located, developers said.
“The personal messaging experience on WhatsApp isn't changing, and personal messages, calls and statuses are end-to-end encrypted and cannot be used to show ads,” WhatsApp said in a blog post.
It's a big change for the company, whose founders Jan Koum and Brian Acton vowed to keep the platform free of ads when they created it in 2009.
Facebook purchased WhatsApp in 2014 and the pair left a few years later. Parent company Meta Platforms Inc. has long been trying to generate revenue from WhatsApp.
WhatsApp said ads will be targeted to users based on information like their age, the country or city where they're located, the language they're using, the channels they're following in the app, and how they're interacting with the ads they see.
WhatsApp said it won't use personal messages, calls and groups that a user is a member of to target ads to the user.
It's one of three advertising features that WhatsApp unveiled on Monday as it tries to monetise the app's user base. Channels will also be able to charge users a monthly fee for subscriptions so they can get exclusive updates. And business owners will be able to pay to promote their channel's visibility to new users.
Most of Meta's revenue comes from ads. In 2025, the Menlo Park, California-based company's revenue totalled USD 164.5 billion and USD 160.6 billion of it came from advertising.
Let the Truth be known. If you read VB and like VB, please be a VB Supporter and Help us deliver the Truth to one and all.
15 IAS officers transferred in Haryana
Chandigarh (PTI): The Haryana government transferred 15 IAS officers with immediate effect on Wednesday.
Among those who have been transferred are Vineet Garg, Chairman, Haryana State Pollution Control Board. He has been posted as the additional chief secretary to the government's printing and stationery department, relieving Raja Shekhar Vundru of the charge, a government order said.
Ajay Kumar, Deputy Commissioner, Gurugram, has been transferred and posted as the deputy principal secretary-II to the chief minister against a newly-created post.
Pankaj Agarwal, Principal Secretary, Irrigation and Water Resources Department, has been posted as the principal secretary in the architecture department, relieving Apporva Kumar Singh of the charge.
Saket Kumar, Additional Principal Secretary to Chief Minister, Commissioner and Secretary, Development and Panchayats Department, has been transferred and posted as the commissioner and secretary in the archives department, relieving Shekhar Vidyarthi of the charge.
Mani Ram Sharma, Registrar, Cooperative Societies, has been posted as the secretary in the health department, relieving Rippudaman Singh Dhillon of the charge.
