Aafiya unveils new brand identity to be first choice TPA in Health Insurance Industry
Dubai (Press Release): To meet the evolving needs of the stakeholders, UAE’s leading TPA Aafiya announced the launch of its new brand identity with “enhanced digital solutions, new brand image, new collaborations, and enhanced services” at a gala event in Palazzo Versace, Dubai.
The transformation efforts aim to enhance focus, using expertise, experience, and technology, on making healthcare accessible with faster administration. “Since the establishment of the Aafiya in the year 2013, we’re is in the business of making people’s lives healthier, and happier & being with them in their hour of need, the organization has built the best health insurance service provider in the region by allowing consumers to access healthcare with streamlined, faster, unique experience,” said Ali Zaidi, General Manager, Aafiya, “We now take pride in being an agile company that is able to adapt and transform quickly, because we believe such companies are what the market needs in the 21st century. We bring full energy, new perspective & fresh outlook through smart solutions to meet customer eeds & aspirations. ‘’
The relaunch was revealed at a VIP event in Dubai, presided by chief guest H.E. Mr. Humaid AlQutami, and attended by 300 respected industry leaders and policymakers representing the government, and insurance industry. Aafiya introduced a new company purpose — “Be the First Choice TPA in the Health Insurance Industry” — and an updated its brand image.
The new visual identity will appear across all of Aafiya’s channels, and the company has also adopted the color Dark Navy Blue & Turquoise, denoting trustworthiness and stability- which is an important quality in the BFSI (banking, finance services & insurance) Industry. One of the cornerstones of the relaunch is the Company’s mission ‘to simplify the healthcare journey’ by uncomplicating journeys of stakeholders.
The firm is ramping up efforts to execute key strategies in sync with technology & transforming in their processes internally & externally for improved services of their valued partners. These efforts are aimed to add value to members, insurance partners, and partner healthcare providers.
“For over the last decade, millions of consumers and insurers have trusted Aafiya for managing their health insurance delivery channels. As part of our growth strategy, Aafiya seeks to constantly innovate to match the ever-changing needs of the new-age consumers. The upcoming refreshed version of our services portfolio is a testament to our commitment to providing sustainable growth in this ecosystem with the aid of modern technologies, implementation analytics, and innovative healthcare solutions for improving operational
efficiencies" Ali Zaidi added.
The event concluded with a felicitation ceremony, wherein some of the most influential leaders in the sector were recognized for their contribution by the chief guest. The list included: Wessam Ibrahim, Senior Manager - Head of the Health Insurance Department at Insurance House PSC, Charlotte Riondet, Chief Executive Officer at International Modern Hospital, Mahmoud Shalab, Head Senior VP, Health Insurance Department at Union Insurance, Dr. Yashar Ali, MD and Acting CEO at Canadian Specialist Hospital, Abdulla Al Nuaimi, Chief Executive Officer at Dubai National Insurance and Reinsurance, Akbar Moideen Thhumbay, Vice-president Healthcare Division at Thumbay Group, Nabil Shanawani, Assistant General Manager at Al - Buhair National Insurance, Abbas Al Abdali, COO at Amina Healthcare Group, Abdul Mohsin Jaber, Chief Executive Officer at Al-Sagr National Insurance Company, Avinash Babur, CEO and founder of InsuranceMarket.ae, Raza Siddiqui - Group CEO - Arabian Healthcare Group, Dr. Stuart Bennett, Chief Executive Officer at Al Sharq Healthcare, Mr. Farid Lutfi, General Secretary at Emirates Insurance Association, Mr. Ali Lutfi, Dubai health insurance corporation, Dubai health authority.
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'Engineered narratives': West Bengal guv on alleged molestation charges against him
Kolkata, May 2: West Bengal Governor C V Ananda Bose on Thursday said he will not be cowed down by “engineered narratives” and the "truth shall triumph” after TMC leaders claimed that a woman working at Raj Bhavan levelled allegations of molestation against him.
In a statement, the Governor said, “Truth shall triumph. I refuse to be cowed down by engineered narratives. If anybody wants some election benefits by maligning me, God bless them. But they cannot stop my fight against corruption and violence in Bengal,”
To the Raj Bhavan staff "who expressed solidarity with him following some derogatory narratives that were circulated by two disgruntled employees as agents of political parties," a communication by Raj Bhawan said.
The Governor’s statement came after senior TMC leaders claimed this evening in a series of social media posts that the woman, who had levelled the allegations, has been taken to a police station to complain against Bose.
Though police sources said they received a verbal complaint, there was no official word on whether a formal complaint had been registered.
“BIG. Bengal governor CV Ananda Bose was accused of molesting a woman. How utterly appalling and Horrifying. Ahead of @narendramodi visit to Kolkata who is supposed to stay overnight at Raj Bhavan, a woman has alleged that she was molested while she went to meet the Governor at Raj Bhavan today. The complainant has been taken to the Hare Street police station for filing a complaint. The woman has accused the Governor of molesting her. Shocking and disgraceful,” TMC Rajya Sabha MP Sagarika Ghose said in a post on X.
Fellow TMC MP Saket Gokhale also posted on his X account regarding the issue.
West Bengal Women and Child Development Minister Shashi Panja said it is “shameful” that the Governor has maligned his post and has used it to “torture a woman”.
“It is appalling and shocking to see such an incident. This is the same Governor who had reached out to Sandeshkhali to talk about women’s rights and Nari Shakti. This is shameful that the Governor sought undue advantages in the pretext of giving her a permanent job. We want Prime Minister Narendra Modi who will be addressing rallies in Bengal tomorrow to react on this issue,” she said.
According to sources in the Governor's House, the "woman employee with the help of her alleged boyfriend who is also an employee of the Raj Bhavan was blocking complaints (from people) being sent to the Election Commission of India.
"When she was reprimanded for that, she went outside and alleged molestation. She is in the habit of throwing tantrums against her colleagues because of some disease," a Raj Bhavan official said.
The West Bengal Governor and the TMC government have shared an acrimonious relationship since he assumed office in November 2022 and had several run-ins on various issues.
The BJP said it has to be seen whether this a “conspiracy by the TMC” or has an “iota of truth in it”.
“We all know that the TMC is politically cornered on the issue of SSC scam and is looking for a breathing space. So this needs to be seen whether this is a conspiracy by the TMC or it has any iota of truth in it,” BJP leader Suvendu Adhikari said.
BIG. Bengal governor CV Ananda Bose accused of molesting a woman. How utterly APPALLING and HORRIFYING. Ahead of @narendramodi visit to Kolkata who is supposed to stay overnight at Raj Bhavan, a woman has alleged that she was molested while she went to meet the Governor at Raj…
— Sagarika Ghose (@sagarikaghose) May 2, 2024
Shameful that a constitutional office holder should try to prejudice an impartial investigation by attacking the motive of the complainant. We have seen this happen in that infamous Saturday Hearing of the Supreme Court. Respect women! https://t.co/E6eJLQvFXO
— sanjoy ghose (@advsanjoy) May 2, 2024
