DSBK’s one-of-its-kind superbike racing event ‘The Adrenaline Cup’ on October 9 in Dubai
Dubai: DSBK is all set to organize its first, one-of-its-kind superbike racing event ‘The Adrenaline Cup’ on October 9 at the Dubai Autodrome here in the United Arab Emirates.
With the concept of ‘One day, One race, One trophy’ the event is grabbing global attention from the racers and sports enthusiasts. The theme of the race aims to bring top racers from across the world together for the race.
Unlike other global motorcycle races, The Adrenaline Cup will be a championship in a single race to test the riders' grit and willpower.
In a world of sporting events like ‘Isle of Man', World Superbike Championship, and the Grand Prix, DSBK’s event offers a different angle to the sport as it will give everybody the chance to race with and against some of the biggest names in the celebrity and motor racing world. "We've had a tremendous response from bike enthusiasts globally and considering that this is the first-of-its-kind superbike racing event, we are positive that this is going to be a pivotal moment in the history of superbikes." Salman Yusuf Khan, actor and director was quoted as saying in a Khaleej Times report.
Nasir Syed, renowned biker and founder of Creative House Scaffolding, added: "The DSBK Adrenaline Cup promises to be one of the most exciting and thrilling superbike racing events ever to be held in Dubai. The coverage for the event will provide a huge boost in exposure as well as access to leading industry experts to all the participants."
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Nandini joins RCB as official dairy partner for IPL-2026 T-20 season
Bengaluru (PTI): The KMF on Tuesday announced that its brand Nandini has partnered with RCB for the 2026 edition of the IPL T-20 cricket, which is scheduled to begin from March 28.
Karnataka Milk Federation (KMF) is the state's leading dairy cooperative brand and second-largest dairy co-operative in India.
"KMF-Nandini is partnering with Royal Challengers Bengaluru (RCB) for the 2026 edition of the Indian Premier League T-20 cricket, which is scheduled to begin from 28 March-2026. RCB, the defending champions of the tournament, are one of the league's most popular franchises with a worldwide fan presence," KMF said in a statement.
Speaking about the association, B Shivaswamy, Managing Director, KMF said, "KMF and RCB represent the coming together of two great national brands rooted in Karnataka and we are looking forward to interacting with the passionate fans of RCB during the league this season."
According to him, KMF-Nandini has been designated as the "Official Dairy Partner' of this League and will be entitled to various activations as part of the association.
"We are delighted to be partnering with the RCB team. It is a reiteration of our continued support of sport," it added.
Rajesh Menon, Chief Operating Officer, RCB, said: "We are delighted to partner with KMF (Nandini) for this season. As two iconic brands rooted in Karnataka, this partnership is built on shared values of excellence, trust and a deep connection with our community. Nandini's legacy and household presence across the state make this association truly special, and we look forward to creating meaningful moments for fans together throughout the season."
