Dubai, July 2 : A local firm has launched an official website on United Arab Emirates (UAE)-Iceberg Project to highlight the upcoming stages and benefits in environment and economy.

The National Advisor Bureau Limited put forward the project of towing icebergs from Antarctica to the UAE coasts during the first quarter of 2020 "to leverage them as new sources of water in the region," said WAM, estimating the cost of the project at $50-60 million.

The pilot phase of the project will kick off during the second half of 2019 towards the coast of Perth in Australia, or the coast of Cape Town in South Africa.

The company is currently developing a unique technology which would reduce project costs, ensure zero ice melting during the transportation phase, and facilitate water-transfer processes to customers at minimal costs.

The project which shall support the UAE's quest for clean drinking water was first mentioned in the UAE media back in May 2017.

WAM reported the project would also place the UAE on the "glacial tourism map" as the first desert country to offer glacial tourism on its coasts, saving iceberg enthusiasts the trouble of travelling to the North and South Poles.

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London (AP): England is not sacking anybody following the 4-1 Ashes loss in Australia.

A review of the tour by the England and Wales Cricket Board, announced within hours of the final match in January, was concluded on Monday. Firing people would “be the easy thing to do,” ECB chief executive Richard Gould said but he insisted, "This is not the time to throw everything out."

Managing director Rob Key, coach Brendon McCullum and captain Ben Stokes kept their jobs after the best England side to go to Australia in 14 years lost the Ashes in 11 days with two games to spare.

“Moving people on can sometimes be the easy thing to do. That's not the route that we're going to take,” Gould said. “I've seen the driving ambition and determination that we're lucky enough to have within our leadership group to take the lessons from the Ashes and move forward.”

Gould previously was the chief executive of Bristol City soccer club and said the ECB would not follow the same route as soccer's hire-and-fire culture.

“Cricket is a very unique sport in that it takes a team of leadership ... it's not like football where there's a single point of failure or success with a manager," he said. He added the ECB would not “select or deselect management based on a popularity campaign.”

The main criticisms of England's tour were poor preparation, player misbehavior, and selection mistakes.

At a press conference at Lord's, Gould and Key said McCullum and Stokes have not had a “bust up,” they did not want McCullum to “completely change” but “to evolve,” the behavior of some players was “unprofessional,” there will be more consequences for underperforming, and a commitment to “better long-term planning” ahead of major test series.

Some changes were already implemented for the Twenty20 World Cup, where England reached the semifinals. Gould implied that performance saved McCullum.

Key acknowledged that England supporters would be disappointed to see the management team go unpunished.

“I know people want punishment and that people then should be sacked for that,” Key said. “That doesn't mean we don't feel like we've gone through some serious pain: Brendon, myself, Ben. It's been as tough a time as I think I've had.”