In a groundbreaking move toward sustainable transportation, BEEAH has officially entered into a strategic partnership with Peec Mobility and the Sharjah Research, Technology and Innovation Park (SRTIP). The collaboration aims to revolutionize local electric vehicle production by repurposing end-of-life petrol vehicles, fostering recycling practices to support a circular economy, and driving research and skill development in the burgeoning field of sustainable mobility.
The partnership agreement, signed at the BEEAH Headquarters, saw the participation of key figures, including Her Excellency Sheikha Bodour bint Sultan Al Qasimi, President of the American University of Sharjah and Chairperson of SRTIP; Khaled Al Huraimel, Group CEO of BEEAH; Zach Faizal, Founder of Peec Mobility; and HE Hussain Al Mahmoudi, CEO of SRTIP.
Zach Faizal's brainchild, Peec Mobility, has been at the forefront of innovation since its inception in 2022. The Dubai-based startup specializes in the repurposing of retired petrol vehicles, seamlessly transforming them into electric vehicles with a remarkable 30% cost reduction and an 80% decrease in manufacturing time compared to the production of new electric vehicles.
Faizal, a 24-year-old entrepreneur, envisions Peec Mobility's technology as a game-changer for the region. He emphasizes that their re-engineering process offers a more cost-effective, quicker, and environmentally friendly transition to electric mobility than investing in entirely new electric vehicles.
"Today, re-engineering is quicker, smoother, and greener than buying new EVs, and proves cost-efficient," Faizal stated during the announcement. "Peec’s vehicles are aimed to be priced at 30 per cent to 50 per cent lower with the volumes we’re looking at, thus solving the affordability challenge in the sector," he added.
Peec Mobility's focus extends beyond individual cars, with ambitious plans to repurpose entire fleets of ICE buses, cars, and trucks on UAE roads. Faizal believes in the efficacy of reusing existing vehicles, stating that "waste is minimized, and a new life cycle begins."
The partnership seeks to support Sharjah’s transition to sustainable mobility while minimizing the environmental impact of the production and repurposing processes. The overarching goal is to contribute to national and global objectives for zero-waste, circularity, sustainable transport, and decarbonization.
Zach Faizal expressed his commitment to the cause, stating, "Conversion is the most pragmatic route to Net-Zero. Once we succeed with our business strategy here, we will take it to other countries to redefine the used-car market."
As part of the collaboration, Peec Mobility and its partners plan to unveil the first lineup of repurposed mid-sized sedans and buses at the UN Climate Change Conference, showcasing the innovative technology and commitment to sustainable practices.
With the support of the government, Peec Mobility aims to implement the conversion at scale, creating a replicable model not only for the UAE but potentially for other countries. Faizal proposes a policy to repurpose 5.0% of existing vehicles on the road annually for the next seven years, aligning with the UAE's Net Zero goal.
As of now, Peec Mobility is on track to introduce at least 500 repurposed EVs on Dubai roads by 2024, offering a tangible solution to the affordability challenge associated with electric vehicles.
Zach Faizal is the son of Faizal Kottikollon and Shabana Faizal, a well-known Indian entrepreneur couple based in the UAE. The couple is not only known for their business endeavors but also for their philanthropic contributions.
Shabana hails from Mangaluru in the Karnataka state of India. She is the only daughter of prominent businessman and socio-religious leader Late B Ahmed Haji Mohiudeen who founded the prestigious BA Group of Businesses in Thumbay near Mangaluru.


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New Delhi (PTI): CPI(M) MP John Brittas on Tuesday cited Parliament's 2003 unanimous resolution under then prime minister Atal Bihari Vajpayee condemning the Iraq war, to urge the government to move a similar motion on the Iran conflict.
Speaking in the Rajya Sabha during zero hour, Brittas called for a "united and unanimous voice" of Parliament against what he described as unilateral and illegal wars by the US and Israel on Iran, saying India should not remain silent.
Referring to Prime Minister Narendra Modi's address in the Lok Sabha on Monday, he said key economic concerns and diaspora issues were raised but there was no reference to the broader conflict, which he said warranted a clear position from India.
"What was missing was the silence on this unilateral, immoral, illegal war that has been unleashed by the United States and Israel," he said.
The Prime Minister, he said, called for a unanimous and united voice from the Parliament.
Addressing chairman C P Radhakrishnan who was a member of the Lok Sabha in 2003, he said at that time, both the Houses of Parliament when Atal Bihari Vajpayee was the Prime Minister, passed joint, unanimous resolution condemning the war against Iraq by the United States.
"I wish that Indian Parliament, as the Prime Minister said, should express unanimously a united voice," he said. "Let the government bring a resolution which should be passed by both the Houses."
Brittas said India has termed the attacks on Gulf countries by Iran as egregious.
"But what about the genesis of this crisis?" he asked. "I wish that the government does not go by the advice of (Congress leader) Shashi Tharoor who said that silence is statecraft. I wish that they should be guided by the advice from (Congress president) Mallikarjun Kharge not from Shahi Tharoor."
Kharge has repeatedly demanded an immediate short-duration discussion on the Iran war and its fallout on India.
"I wish that India, being a leader of the non-alignment nations, should feel that silence is not a solution. We have to make sure that our voice is heard. And it is not only for the selfish interest of the nation but for the interest of the larger humanity. So I call on the government to come with a resolution," Brittas said.
He also flagged concerns over Indians affected by the situation, including around 700 seafarers stranded in the Strait of Hormuz, and urged the government to put in place a mechanism to facilitate communication with their families.
Brittas sought a rehabilitation package for Gulf returnees, highlighting the scale of remittances to India and their importance to Kerala's economy.
Kerala gets almost Rs 2.2 lakh crore - one third of the state's gross domestic product - in remittances, he said.
Prime Minister Modi in his address in Lok Sabha on Monday talked about economic fall out of the war in Iran, disruptions in supply chain, impact on daily lives of people, serious situation on the LPG front and the condition of the Indian diaspora but was silent on military strikes launched by the US and Israel on Iran on February 28, which triggered a wider conflict in the region.
