Mumbai (PTI): There is a disconnect between awareness, understanding and management of obesity and recognising it as a chronic disease will be the first step towards obesity management, experts have said.

A recent report by global healthcare company Novo Nordisk, that involved more than 2,000 people living with obesity (PwO) and 300 healthcare professionals in India, underlined the need for an integrated, long-term approach to the treatment of obesity.

PwO face immense difficulties in maintaining weight loss and more than half of those surveyed said they reverted to old eating habits despite their efforts to change.

More than 44 per cent regain lost weight within six months, the report said, emphasising the need for more sustainable, long-term solutions that go beyond just lifestyle adjustments.

"The first step towards obesity management is to understand that it is a chronic disease. We need to support People with Obesity (PwO) with tools that not only help them lose weight but also maintain that loss over time," Novo Nordisk India Vice President Clinical, Medical, Regulatory Dr Maya Sharma told reporters on Wednesday.

A successful obesity management strategy must combine lifestyle changes, behavioural interventions, medication, and surgery where necessary, said Dr A G Unnikrishnan from Chellaram Diabetes Institute, Pune.

"Only through such integration can PwO achieve their weight loss goals and maintain long-term health improvements," Unnikrishnan said.

Obesity is also closely linked to other chronic diseases like high blood pressure, high cholesterol, eating disorders and cardiovascular diseases among others.

According to the report, every two in five PwO suffer from conditions such as hypertension, high cholesterol and diabetes.

The healthcare professionals say that many PwO have anywhere between one and four co-morbidities, such as high blood pressure (32 per cent), high cholesterol (27 per cent), eating disorder (23 per cent) and cardiovascular diseases (19 per cent), reinforcing that obesity is a chronic disease requiring medical intervention.

"Even a 5 per cent weight loss can bring significant health benefits, and it's important that PwO understands that small, sustainable changes are key. We as healthcare professionals have to overcome any inhibitions in discussing the condition with our patients on a regular basis and support them in their weight-loss journeys," Dr Rishma Pai from Mumbai said.

Despite the availability of prescription weight-loss medications, PwO remains hesitant and only one in seven PwO believe such medications would be helpful, with concerns about side-effects and safety being the primary deterrents, said the report.

Despite the growing awareness, there are still significant misconceptions and hurdles that need to be addressed. Hence, involvement by the government is crucial in addressing the growing obesity challenge in India, Novo Nordisk India Corporate Vice President Vikrant Shrotriya said.

Obesity is not just an individual issue but a significant public health concern that impacts healthcare resources, economic productivity, and the overall well-being of our society, he said.

"A multifaceted approach that includes policy interventions, awareness programs, and accessible healthcare solutions is essential to address this complex issue effectively," Shrotriya added.

 

Let the Truth be known. If you read VB and like VB, please be a VB Supporter and Help us deliver the Truth to one and all.



London (PTI): Bollywood stars Shah Rukh Khan and Kajol huddled under an umbrella on a rainy Thursday in London to unveil their bronze likeness from an iconic ‘Dilwale Dulhania Le Jayenge’ scene.

The sculpture of the duo joins Leicester Square’s ‘Scenes in the Square’ trail depicting memorable shots from some of the world’s most famous films, with ‘DDLJ’ marking a Bollywood first and the 30th anniversary of the 1995 box-office hit. It is in this popular London square that SRK as Raj and Kajol as Simran first cross paths unknowingly.

“DDLJ was made with a pure heart. We wanted to tell a story about love, how it can bridge barriers and how the world would be a better place if it had a lot of love in it, and I think this is why 'DDLJ' has had a lasting impact for over 30 years now," said Khan.

“Personally, 'DDLJ' is part of my identity, and it is humbling to see film, and Kajol and me, receiving so much love since it was released,” he said.

He expressed his gratitude to the Heart of London Business Alliance, behind the cinematic trail at Leicester Square, for celebrating ‘DDLJ’ and “immortalising” its lead stars.

“Seeing ‘DDLJ’ become the first Indian film to be honoured in the iconic Scenes in the Square trail is an emotional moment and has brought back so many memories.

"I feel immense pride knowing the film has been embraced around the world, and I want to share this moment with the entire cast and crew of ‘DDLJ’, my friend and director Aditya Chopra and the Yash Raj Films family. This is a moment I will never forget,” added Khan.

Kajol, joined by her daughter Nysa and son Yug, posed with Khan in front of the statue as she braved the rain in a green saree.

“It’s incredible to see ‘Dilwale Dulhania Le Jayenge’ continue to receive so much love, even 30 years later. Watching the statue being unveiled in London felt like reliving a piece of our history - a story that has truly travelled across generations,” said Kajol.

“Seeing it find its rightful place in Leicester Square, a location of such enormous significance to ‘DDLJ’, makes this moment even more special. For the film to be honoured in this way in the UK – the first Indian film to receive such recognition – is something that will forever stay in the hearts and minds of all the ‘DDLJ’ fans across the world,” she said.

Their statue, captured in a dancing pose from the hit song ‘Mehndi Laga Ke Rakhna’, joins the likes of Harry Potter, Bridget Jones, Mary Poppins, and Batman in what is dubbed as an ever-growing celebration of movie magic in a square packed with multiplex cinema screens.

“When ‘Dilwale Dulhania Le Jayenge’, DDLJ, was released 30 years ago, the film became a defining moment for Indian cinema and changed the face of the industry, capturing the hearts of everyone who saw it all over the globe," said Akshaye Widhani, CEO of Yash Raj Films.

“We’re thrilled to be the first Indian film to be represented in ‘Scenes in the Square’. It also marks 30 years of DDLJ, a film that has spread love and joy globally, and shows the cultural impact it has had in UK.

“We are honoured that our superstars and our film are being recognised on the world stage alongside the Hollywood elite, from Gene Kelly to Laurel & Hardy to Harry Potter. This statue will be a great way to express the international appeal of Indian movies and build bridges amongst communities through cinema,” he said.

Since its release in 1995, ‘DDLJ’ has become the longest-running film in Hindi cinema history.

Ros Morgan, Chief Executive at Heart of London Business Alliance, said: “We’re proud to welcome global megastars Shah Rukh Khan and Kajol to our Scenes in the Square trail.

"Dilwale Dulhania Le Jayenge is a cinematic phenomenon that has shaped generations, and London’s first tribute to Indian cinema honours a story whose magic continues to captivate audiences worldwide.”

It is a particularly special year for the film, with a musical based on the romance playing to packed houses at Manchester’s Opera House earlier this year. Aditya Chopra reprised his role as director of the English language stage production, ‘Come Fall In Love – The DDLJ Musical’, which revolved around the love story of Simran and Roger.

The script was a nod to the original as it followed Simran as a young British Indian woman who finds herself engaged to a family friend in India in an arranged marriage. However, the plot thickens when she falls in love with a British man named Roger.