Shifting to healthy drinks is a new trend these days. With an eye on growing cases of gastro-intestinal diseases, health drinks are penetrating aggressively in the market.
Probiotic drinks, known only to a select few until recently, are now flooding the Indian market like never before. Every supermarket fridge is now laden with these products, known as “gut friendly” food. Estimated to be Rs. 15 million market, India is fast becoming one of the world’s fastest growing dairy products markets.
