Bengaluru, May 18: Twenty Indian start-ups have been chosen to join London Mayor Sadiq Khan's India Emerging 20 (IE20) business programme which aims to help selected companies in setting up or expanding their business in Britain's capital.

The India Emerging 20 programme which is in its third edition this year was launched by London and Partners, which is the Mayor of London's official promotional agency, in collaboration with BDO, a major accounting and taxation network, and Lalit Hotels. 

It was set up with the aim to identify some of India's most ambitious companies that are considering international expansion. 

The 20 winners of 2018 were chosen from over 300 applications from some of India's leading business hubs such as Mumbai, Bengaluru and New Delhi, London and Partners said in a statement on Friday. 

The winners will have the opportunity to benefit from discounted rates on a London office and tailored expert advice on marketing, access to finance and local market analysis, it added.

"London is a truly global business centre and presents lots of opportunities for Indian companies looking to expand their business overseas," said Khan.

"I am delighted that my India Emerging 20 programme is helping some of India's fastest growing companies with their international growth and London remains open to investment, talent and collaborations with India," he added.

Among the winners selected for this year's programme are Hug Innovations of Hyderabad and Mumbai's Furtados School of Music. 

Hug Innovations is a wearable tech company developing IoT platforms that allows users to complete tasks including controlling apps, electronics, VR headsets, toys and home automation using just hand gestures. 

Furtados School of Music (FSM) is a music education firm with a vision to provide accessible quality music education to all. The company is currently testing a mobile application to bring together people interested in learning music and music teachers. 

The other winners are Appnomic Systems, BiOZEEN, BlackPepper Technologies, Chai Point (Mountain Trail Foods), Happay, Intello Labs, Ittisa Digital Media Services, Senseforth, Chakr Innovation, Dineout/inResto, Fork Media, Lucideus Tech, Morph.ai, Videonetics Technology, Wigzo Technologies, Gaia Smart Cities, Iksula Services and SaffronStays. 

In April, India and Britain announced a UK-India Tech Partnership to identify and pair businesses, venture capital, universities and others to provide access routes to markets for British and Indian entrepreneurs and small and medium enterprises.

"IE20 is an important element of the UK-India Technology-Partnership which was agreed by our two Prime Ministers in April and formally launched in India last week by Digital and Culture Secretary, Matt Hancock," said Dominic McAllister, British Deputy High Commissioner in Bengaluru.

"The UK and India are global leaders in technology and two of the world's most innovative countries. The new UK-India Tech Partnership will be testimony to that. A pilot soon to be launched In Karnataka will focus on augmented and virtual reality, advanced materials and artificial intelligence -- technologies which a number of our winners today are already deploying," McAllister added.

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New Delhi (PTI): T20 World Cup-winning captain Rohit Sharma reckons all-rounder Hardik Pandya and left-arm seamer Arshdeep Singh will hold the key to India's prospects in the upcoming edition of the tournament.

Defending champions India will enter the T20 showpiece as one of the overwhelming favourites due to their massive depth and quality.

Rohit highlighted Arshdeep's effectiveness with the new ball and at the death.

"It is a big positive to have both Jasprit Bumrah and Arshdeep Singh together because they always attack for wickets. Arshdeep's biggest strength is swinging the new ball and taking early wickets. He mainly bowls with the new ball and at the death. Starting and finishing are the most important phases, and he is strong in both," Rohit told JioHotstar.

"With the new ball, he swings it to get left-handers caught in the slips and targets the pads of right-handers. He has also started taking the ball away from right-handers. These skills are key for a new-ball bowler. He always tries to take wickets, which is why he bowls the first over."

Rohit added, "In the 2024 T20 World Cup final against South Africa, he did a great job. I still remember he dismissed Quinton de Kock when he was set and batting well. In the 19th over, he gave away just two or three runs, which built pressure on the South Africans.

"That is his game, bowling with the new ball and at the death, and he will play a key role for India in the 2026 T20 World Cup."

India won the last edition of the tournament in the Americas under Rohit's captaincy, after which the dashing opener retired from the T20 format internationally.

Rohit also spoke about how Hardik's dual role as a finisher and multi-phase bowler provides crucial balance to the Indian team.

"Whenever Hardik Pandya is in the team, his role is huge. He bats and bowls very consistently. His batting is crucial when the team is stuck. If we have a score of 160 on the board in 15-16 overs and Hardik is batting, then he's the one who can help the team reach 210-220 from there or if we are 50 for 4, he has to build the innings.

"Batting in the middle order at 5, 6, or 7 is very tough. That is why Hardik's role is critical in any format. We know his bowling. He bowls in key phases, with the new ball, in the middle and in the death as well. His role is very important because he gives the team balance, letting us play six bowlers and keep our batting deep."

Rohit said accommodating both Kuldeep Yadav and Varun Chakravarthy together in the playing XI is going to be a big challenge for the Indian team management.

"The biggest challenge for captain Suryakumar Yadav and coach Gautam Gambhir will be how to play both Kuldeep Yadav and Varun Chakaravarthy together. If you want that combination, you can only do it if you play with two seamers, which is a big challenge.

"But honestly, I would be tempted to play both Varun and Kuldeep because they are wicket-takers and batters struggle to read them. I would surely pick them."

The former India skipper added, "Looking at the conditions in India, like in this New Zealand series, there is a lot of dew. In February and March, dew will be heavy across most parts as winter ends.

"Even in Mumbai, which doesn't get cold, there's still dew. I'd say 90-95 percent of grounds in India have dew. That's the challenge. What do the coach and captain think? Are they comfortable with three spinners? Then they can play spin, but there's no fixed rule. It depends on the team leaders' thinking."

Rohit also urged Kuldeep to stop appealing on every ball and to rely on the wicketkeeper's judgment for reviews.

"My one simple advice to Kuldeep is to just bowl quietly and go back to his mark. You can't appeal on every ball. This is basic. I keep saying it, but it still happens often. Even after telling him many times, he appeals at every chance. You have to use your head. Just because it touches the pad, it doesn't mean it's out every time. This isn't gully cricket.

"I get he is enthusiastic, but think of the team first. Each team only gets two DRS reviews. If I was the keeper, I could see where the ball pitched and if it was hitting, I could tell the bowler.

"But from covers or slip, you don't know the angle. You have to listen to what the keeper and bowler say. That's why when there's a review off Kuldeep's bowling, I don't look at him, I look at the keeper to decide."

The T20 World Cup is scheduled to be held in venues across India and Sri Lanka from February 7 to March 8.