Bengaluru's unique Ad campaign by TILT cosmetics surprises locals
Bengaluru: A striking advertising campaign by Bengaluru-based TILT Cosmetics has captured the attention of city residents. Posters featuring the provocative message, "Rakesh, I know you are cheating on me with Shreya," were spotted across various locations, complete with a QR code and a warning stating, "I have the proof! The pictures don't lie."
Curiosity piqued, many scanned the QR code, which directed them to a Google form offering a 50% discount on TILT's products. The form humorously warned, "To not make this a reality, take care of your skin."
TILT Cosmetics aims to "revolutionise skincare with premium, multi-functional products crafted for the discerning skintellectual," as stated on their LinkedIn page. This creative approach has garnered significant attention, showcasing the brand's innovative marketing strategies that blend traditional advertising with modern digital elements like QR codes.
However, not all brands have had smooth sailing with their advertising tactics. Recently, quick commerce company Zepto faced backlash after sending an insensitive notification to a customer, which read, "I miss you, Pallavi. Says i-Pill emergency contraceptive pill," leading to an apology from the company.
As brands increasingly integrate unique and sometimes controversial advertising methods, TILT's campaign stands out as a creative effort that has sparked discussions among Bengalureans.
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SWR announces special trains for passengers stranded by large-scale IndiGo cancellations
Bengaluru (PTI): The South Western Railway on Saturday announced a series of special trains, in coordination with Central, South Eastern and Southern Railways, to clear stranded passengers following large-scale IndiGo flight cancellations across the country.
The special services will operate between December 6 and 10 on high-demand routes, including Bengaluru–Chennai, Bengaluru–Pune, Yesvantpur–Hazrat Nizamuddin, Shalimar–Yelahanka and Ernakulam–Yelahanka, officials said.
According to an official statement, SWR will run Train No. 06255/06256 between Chennai Egmore and KSR Bengaluru, 06257/06258 between Bengaluru and MGR Chennai Central, 06259/06260 between Yesvantpur and Hazrat Nizamuddin, and 06263/06264 between Bengaluru and Pune.
ALSO READ: Indigo flights chaos: SCR to run special trains to clear passenger rush
Central Railway will operate Train No. 01413/01414 between Pune and Bengaluru, while South Eastern Railway will run Train No. 08073/08074 between Shalimar and Yelahanka. Southern Railway will operate Train No. 06147/06148 between Ernakulam and Yelahanka, the statement said.
Railways has advised passengers to check updated timings on its official channels and arrive early at stations.
For at least five days in a row, IndiGo flight operations have been significantly disrupted, with a large number of cancellations and delays causing hardships to thousands of passengers. In many cases, baggage has been misplaced.
