Bengaluru's unique Ad campaign by TILT cosmetics surprises locals
Bengaluru: A striking advertising campaign by Bengaluru-based TILT Cosmetics has captured the attention of city residents. Posters featuring the provocative message, "Rakesh, I know you are cheating on me with Shreya," were spotted across various locations, complete with a QR code and a warning stating, "I have the proof! The pictures don't lie."
Curiosity piqued, many scanned the QR code, which directed them to a Google form offering a 50% discount on TILT's products. The form humorously warned, "To not make this a reality, take care of your skin."
TILT Cosmetics aims to "revolutionise skincare with premium, multi-functional products crafted for the discerning skintellectual," as stated on their LinkedIn page. This creative approach has garnered significant attention, showcasing the brand's innovative marketing strategies that blend traditional advertising with modern digital elements like QR codes.
However, not all brands have had smooth sailing with their advertising tactics. Recently, quick commerce company Zepto faced backlash after sending an insensitive notification to a customer, which read, "I miss you, Pallavi. Says i-Pill emergency contraceptive pill," leading to an apology from the company.
As brands increasingly integrate unique and sometimes controversial advertising methods, TILT's campaign stands out as a creative effort that has sparked discussions among Bengalureans.
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BJP trying to add illegal voters from outside in Bengal electoral rolls: Mamata
Kolkata (PTI): West Bengal Chief Minister Mamata Banerjee on Tuesday alleged that the BJP was trying to include illegal voters from Bihar, Rajasthan, Haryana and Uttar Pradesh in the electoral rolls of the state to turn the poll outcome in favour of the saffron party.
Addressing an election rally in Paschim Medunipur’s Chandrakona, Banerjee also reiterated her plea before the gathering to ignore who the TMC candidates in the state’s assembly segments were and consider her as the candidate in all 294 seats.
“I was informed by Abhishek (Banerjee) yesterday that he had to rush to the EC office in Kolkata from the middle of his campaign schedule upon receiving information that about 30,000 forms were submitted in a single day to include fresh voters,” the TMC supremo said.
“The BJP is trying to include illegal voters from Bihar, Rajasthan, Haryana and Uttar Pradesh in the electoral rolls of Bengal. They are planning to transport outstation voters by means of railways, as they did in Bihar,” she alleged.
Claiming that the saffron party has "no respect" for Bengal and its people, the chief minister accused the BJP of colluding with the Election Commission and deleting names of women and minorities from the state’s electoral rolls in the garb of the SIR exercise.
“The BJP and EC are snatching the citizenship, constitutional and democratic rights of people. We will fight them every inch of the way,” Banerjee said.
Maintaining that the BJP would impose “ban on non-veg food consumption” of Bengalis if it comes to power in the state, the CM said the TMC would thwart the Centre’s attempts to implement NRC in the state through a backdoor and its plans of sending targeted citizens to detention camps.
