Bengaluru's unique Ad campaign by TILT cosmetics surprises locals
Bengaluru: A striking advertising campaign by Bengaluru-based TILT Cosmetics has captured the attention of city residents. Posters featuring the provocative message, "Rakesh, I know you are cheating on me with Shreya," were spotted across various locations, complete with a QR code and a warning stating, "I have the proof! The pictures don't lie."
Curiosity piqued, many scanned the QR code, which directed them to a Google form offering a 50% discount on TILT's products. The form humorously warned, "To not make this a reality, take care of your skin."
TILT Cosmetics aims to "revolutionise skincare with premium, multi-functional products crafted for the discerning skintellectual," as stated on their LinkedIn page. This creative approach has garnered significant attention, showcasing the brand's innovative marketing strategies that blend traditional advertising with modern digital elements like QR codes.
However, not all brands have had smooth sailing with their advertising tactics. Recently, quick commerce company Zepto faced backlash after sending an insensitive notification to a customer, which read, "I miss you, Pallavi. Says i-Pill emergency contraceptive pill," leading to an apology from the company.
As brands increasingly integrate unique and sometimes controversial advertising methods, TILT's campaign stands out as a creative effort that has sparked discussions among Bengalureans.
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Vinod Tawde seeks apology from Kharge, Rahul through legal notice, warns of defamation lawsuit
Cash-for-vote row
New Delhi, Nov 22: BJP leader Vinod Tawde has demanded an apology from Congress president Mallikarjun Kharge and the Leader of Opposition in Lok Sabha Rahul Gandhi for making "false and baseless" allegations against him in the cash-for-votes incident in Maharashtra, saying if they don't he would sue them for defamation.
Tawde was accused by Bahujan Vikas Aghadi, a regional party, of distributing Rs 5 crore to woo voters, with its members barging into a hotel room on November 19 in a Mumbai suburb, where the BJP leader was present.
The former Maharashtra minister and BJP national general secretary claimed innocence, saying the alleged amount was not recovered in the probe by the Election Commission and police.
"The Congress only believes in spreading lies, and this incident is a proof of the party's low level politics to dent me and my party's image," Tawde said.
The two Congress leaders and the party spokesperson Supriya Shrinate seized on the row to accuse the BJP of using money power to influence the November 20 assembly polls in the state.
The legal notice sent to the three claimed that they were aware that they were pushing a "totally false story fabricated" by them.
"You all have deliberately, mischievously with the sole intention of damaging the reputation of our client intentionally fabricated the story distribution of money. You all have published false, baseless allegations against our client on various media for tarnishing his image in the eyes of right thinking people in the society," the notice read.
The Congress leaders were in a "great hurry" to damage Tawde's reputation, they did not bother to check the fact and or despite knowing the entire fact they made the false, baseless allegations, it said.
"The entire imputation made by you all are totally false, baseless, malicious and mala fide and as our client is in no way involved in any such illegal activity and as a responsible office bearer of the national political party he is aware of his duties," it added.
The notice demanded an "unconditional apology" to Tawde within 24 hours from the time the receipt of the notice, which was sent on November 21, and published in newspapers and X.
If they do not offer apology, then Tawde will initiate criminal proceedings under Section 356, which covers defamation, of the Bharatiya Nyaya Sanhita and also civil proceedings for the damages of Rs 100 crore against the three Congress leaders, the notice said.
