Bengaluru's unique Ad campaign by TILT cosmetics surprises locals
Bengaluru: A striking advertising campaign by Bengaluru-based TILT Cosmetics has captured the attention of city residents. Posters featuring the provocative message, "Rakesh, I know you are cheating on me with Shreya," were spotted across various locations, complete with a QR code and a warning stating, "I have the proof! The pictures don't lie."
Curiosity piqued, many scanned the QR code, which directed them to a Google form offering a 50% discount on TILT's products. The form humorously warned, "To not make this a reality, take care of your skin."
TILT Cosmetics aims to "revolutionise skincare with premium, multi-functional products crafted for the discerning skintellectual," as stated on their LinkedIn page. This creative approach has garnered significant attention, showcasing the brand's innovative marketing strategies that blend traditional advertising with modern digital elements like QR codes.
However, not all brands have had smooth sailing with their advertising tactics. Recently, quick commerce company Zepto faced backlash after sending an insensitive notification to a customer, which read, "I miss you, Pallavi. Says i-Pill emergency contraceptive pill," leading to an apology from the company.
As brands increasingly integrate unique and sometimes controversial advertising methods, TILT's campaign stands out as a creative effort that has sparked discussions among Bengalureans.
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Vatican City (AP): Pope Francis was rolled into St Peter's Square in a wheelchair during a special Jubilee Mass for the sick, marking his first public appearance at the Vatican on Sunday since his release from the hospital two weeks ago.
The pontiff lifted his hands to wave at the crowd, who stood and applauded, as he was rolled to the front of the altar in the square.
“Good Sunday to everyone,'' the pope told the crowd. “Thank you very much.”
The pontiff's voice sounded stronger than when he addressed well-wishers outside of Gemelli hospital on the day of his release March 23, after battling life-threatening pneumonia during a five-week hospital stay.
