New Delhi, April 17:  E-commerce player giant Flipkart and Taiwanese electronics company ASUS on Tuesday announced a long-term partnership under which Flipkart will become ASUS' premier partner and seller for smartphones that have been customised to address Indian customers' needs.

On the marketing front, both companies would extensively support each other in the planning and execution of marketing activities for ASUS ZenFones.

The partnership would kick off with the launch of "ZenFone Max Pro" on April 23, the company said in a statement.

"With ASUS, we are multiplying our efforts by collaborating to leverage our individual strengths -- data-driven research and insights, and technological prowess -- to build smartphones truly customised for India," said Flipkart CEO Kalyan Krishnamurthy.

ASUS also announced aiding the digital education of the needy through its CSR initiatives.

"We see tremendous opportunity in creating products and services that address India's special market needs. With Flipkart's partnership, we aim to gain more insights about Indian consumers' needs which can help us develop even more suitable products for the Indian market," added Jerry Shen, ASUS CEO.

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New Delhi: Delhi Chief Minister Atishi on Monday broke down while addressing a press conference here over BJP leader Ramesh Bidhuri's remarks against her.

BJP's Kalkaji candidate Bidhuri on Sunday courted controversy for his remarks on Atishi's surname. Responding to Bidhuri's charge, Atishi said, "How can our politics downgrade so much? He should show what work he has done for Kalkaji when he was MP for 10 years."

He should ask for votes based on his work, not by abusing my father, she added. Speaking at BJP's 'Parivartan Rally' in Rohini that was later addressed by Prime Minister Narendra Modi, Bidhuri said Atishi changed her surname from "Marlena" to "Singh".

Atishi, who is the sitting MLA from the Kalkaji Assembly seat, dropped her surname a while back. "This Marlena (surname used earlier by Atishi) became Singh and changed her name. Kejriwal swore over his children not to go with the corrupt Congress; Marlena changed fathers. Earlier she was Marlena; now she has become Singh. This is their character," Bidhuri charged.