Google Ads introduces auto-generated advertisement tool using generative AI
New Delhi: Advertisers and businesses will now be able to auto-generate advertisements on Google Ads platform, said Dan Taylor, vice president of global ads at Google. Using Large Language Models (LLMs) and generative artificial intelligence (Gen AI), Google Ads will be able to create campaign workflows based on business prompts given by marketers.
"It learns from the advertisers landing pages, queries that are performing well and headlines that they've already approved to create entirely new creatives," he said during his recent India visit.
According to a McKinsey study, marketing and sales have the biggest reported revenue effects of AI.
Taylor spoke about Gen AI tools introduced during Google I/O held on May 10 this year for marketers and advertisers like Performance Max, and how brands like Myntra, Samsung, HDFC, and Tata AIG saw up to 18 per cent higher conversions by adding AI to their marketing mix.
Performance Max combines Google's AI technologies across bidding, budget optimisation, audiences, creatives, attribution, and more, the company said.
The technology behemoth also reiterated its focus on privacy amid rising privacy regulations by countries.
In a survey of 16,500 individuals from 11 Asia-Pacific markets, 8 out of 10 consumers recognised the importance of online privacy and security of their personal information, he said.
"So much so that 70 per cent of those consumers would stop engaging with a brand in response to a violation of their trust around data. So this is a real consumer concern," Taylor said.
Days before the government introduced the Digital Personal Data Protection Bill in the parliament, Google announced enhanced privacy features like Privacy Sandbox for web and Android, as it introduced generative capabilities for its ads business for marketers.
The Sandbox initiative balances people's privacy with business interest, Taylor said.
"We're rethinking Chrome and Android as platforms for privacy while working with the industry to develop internet and app experience with privacy at the core that still deliver great outcomes," he added.
Taylor also said his company was engaging with the EU Commission "constructively" to address their concerns around Google's ads business and avoid conflict of interest between consumers and advertisers.
As Gen AI capabilities are enabled across sectors and impact international discourse, Taylor said Google has been working on AI tools for a decade.
"While the public discourse on AI seems relatively new, we've been innovating on AI and tools that help consumers and businesses for well over a decade."
During the annual Google I/O conference in May, the company introduced AI tools for marketers with a focus on scaling small businesses.
"Indian businesses have been investing to put digital front and centre into their marketing and we're excited about supporting them in leveraging tools like AI to deliver the right outcomes," he said.
With tools like Google products studio, businesses can create customised product images for free, without cost-intensive photoshoots.
He said that AI tools move at the speed of customers, and -- as the internet economy is projected to grow 6 times to USD 1 trillion by the next decade -- businesses are not competing with AI, but with other marketers using AI.
He also said that news publishers are "embracing the opportunity of generative AI" from a content creation and optimisation standpoint.
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India's neighbours wanted to break up Assam but Modi govt shattered their dreams: Fadnavis
Dibrugarh/Jorhat (PTI): Maharashtra Chief Minister Devendra Fadnavis on Tuesday claimed India's neighbours wanted to "break up" Assam by taking advantage of the unrest here earlier, but their "dreams were shattered" as the Narendra Modi government brought peace to the region.
Militancy has come to an end, and 92 per cent of the assurances made in the peace agreements with various groups have already been implemented, he told a poll rally.
Fadnavis maintained that the BJP-led government in Assam has not only ensured the state's development but also protected its identity.
He accused the Congress of having neglected the state and the northeastern region by adopting a "step-motherly attitude" towards them, while Modi has put the region at the centre of development.
Addressing a rally in support of BJP's Dibrugarh candidate Prasanta Phukan, Fadnavis said, "Due to the unrest in the state earlier, neighbouring countries thought they would break Assam someday. But their dreams were shattered by Modi ji, and Assam is progressing fast today."
Crediting the BJP government for bringing the militant groups to the mainstream, the Maharashtra chief minister said not only were peace accords signed with them, but 92 per cent of the assurances made have been implemented.
"Work is on for implementing the remaining eight per cent of promises also," he added.
Highlighting the various welfare measures of the state government, Fadnavis said special emphasis was being given on women's empowerment in line with the Centre's thrust on it.
"Women have benefited the most under Modiji's government. It will be 'Mahila raaj' from 2029 when 33 per cent reservation is implemented in Parliament and state Assemblies," he added.
Speaking at another rally in support of the BJP's Jorhat candidate Hitendra Nath Goswami earlier, the Maharashtra chief minister alleged that infiltration was at its peak in Assam under Congress governments.
"People had to launch a movement against it, and scores were martyred. But the influx did not stop, and the state was burning. It was staring at a full demographic change."
"But the situation changed when Modi came to power. Infiltration has been stopped, and almost all militant groups in the state are returning to the mainstream," he claimed.
Fadnavis claimed that the state's demography would have changed and Assam's history would have been rewritten under the Congress rule.
"But the Modi government works not just for development, but also protects the state's identity, culture, history, and tradition," he said.
He told the gathering that the BJP-led government has ensured massive infrastructure development for the state.
Mentioning the Tata Group's semiconductor unit at Jagiroad, Fadnavis said, "It is a gift of Modi ji to Assam. It will place the state on the global map."
He added that countries with the ability to manufacture semiconductors will be global leaders in the future, and India has joined the elite ranks of a handful of nations.
Taking a dig at the Congress, Fadnavis alleged it had always adopted a "step-motherly attitude" towards the northeast, due to which the region did not see much development, and was embroiled in unrest.
He also criticised the opposition party for its "anti-national stance" during the West Asia crisis, claiming it was trying to create discontentment among the people by raising false doubts over the availability of LPG and fuel.
"We had also been in the opposition, but we had never acted in such a shameful manner," he said.
Taking a dig at state Congress president Gaurav Gogoi, who is also the opposition party's candidate in Jorhat, Fadnavis said, "Those in Lok Sabha should remain there. BJP will return to power, and he will have no work here."
Gogoi is also the opposition party's deputy leader in the Lok Sabha.
