New Delhi, Aug 1:  Chinese tech conglomerate Huawei surpassed Apple to become the second largest smartphone brand worldwide in the second quarter of 2018 as South Korean giant Samsung continued to be the global leader, two reports said on Wednesday.

Samsung had 20 per cent share, followed by Huawei at 15 per cent market share and Apple with 11 per cent as global smartphone shipments declined 2 per cent to 360 million units annually in Q2, said Hong Kong-based Counterpoint Research's "Market Monitor" service.

"Huawei had a good second quarter in 2018 as it shipped more smartphones than Apple to capture the second spot in the global smartphone rankings, after 7 years of Apple-Samsung dominance," said Tarun Pathak, Associate Director at Counterpoint Research.

Huawei with its sub-brand, Honor, is offering a broad and refreshed portfolio at affordable prices which is driving growth in the overseas market.

"Honor, which is already strong in the e-commerce segment, is now adopting a multi-channel strategy through branded stores in the southeast Asia market. We expect store counts to increase in the future," Pathak noted.

According to Singapore-based market research firm Canalys, Huawei shipped 54 million handsets, up 41 per cent year-on-year.

"Despite its failure to strike a US carrier partnership earlier this year, the company has turned around quickly, moving away from its drive for profitability and focusing instead on finding volume growth at the low end," said Mo Jia, Canalys Analyst.

"Honor, which has long been a major brand in China but relatively small overseas, has taken a pivotal role in this strategy," he added.

Samsung shipped 73 million units while Apple shipped 41 million iPhones..

"Even as Samsung smartphone shipment volumes declined globally, the brand posted a record second quarter in India, regaining its top position in Indian smartphone market," according to Counterpoint.

Samsung will launch its Galaxy Note 9 flagship soon to counter the string of premium segment launches by its competitors and to gain some momentum before the launch of new iPhone in September.

Top 10 players now capture 79 per cent of the market, thereby leaving over 600 brands to compete for the remaining 21 per cent of the market.

"Major Chinese brands like OPPO, Vivo, Huawei are now focusing on increasing their average selling prices (ASPs) by bringing in features like artificial intelligence, bezel-less displays, dual cameras and innovative industrial designs in the affordable premium segment," explained Counterpoint Research Analyst Shobhit Srivastava.

Xiaomi was on the fourth spot, capturing 9 per cent market share with shipments of 33 million smartphones globally.

OPPO and Vivo were the fifth and sixth largest brands during the quarter, capturing 8 per cent and 7 per cent market share, respectively.

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Mumbai (PTI): In view of Argentine superstar footballer Lionel Messi's visit to Mumbai on Sunday, the city police are implementing stringent security measures, like not allowing water bottles, metals, coins inside the stadiums and setting up watchtowers to keep an eye on the crowd, officials said.

The police also said taking extra care to avoid any stampede-like situation and to prevent recurrence of the chaotic situation that unfolded in Kolkata during Messi's visit on Saturday as thousands of fans protested inside the Salt Lake stadium here after failing to catch a clear glimpse of the football icon despite paying hefty sums for tickets.

Messi is expected to be present at the Cricket Club of India (Brabourne Stadium) in Mumbai on Sunday for a Padel GOAT Cup event followed by attending a celebrity football match. He is expected to proceed to the Wankhede Stadium for the GOAT India Tour main event around 5 pm.

"In view of Lionel Messi's visit to Mumbai, the police are geared up and have put in place a high level of security arrangements in and around the stadiums located in south Mumbai. Considering the chaos that prevailed in Kolkata and the security breach, we have deployed World Cup-level security arrangements at Brabourne and Wankhede stadiums," an official said.

Expecting heavy crowd near the stadiums during Messi's visit, the city police force has deployed more than 2,000 of its personnel near and around both the venues, he said.

As the Mumbai police have the experience of security 'bandobast' during the victory parade of ICC World Cup-winning Indian team and World Cup final match at the Wankhede Stadium, in which over one lakh cricket fans had gathered, we are prepared to handle a large crowd of fans, he said.

"We are trying to avoid the errors that occurred in the past," the official said.

There is no place to sneak inside the stadiums in Mumbai like the Kolkata stadium, according to him.

The police are also asking the organisers to provide all the required facilities to the fans inside the stadium, so that there will be no chaos, he said, adding the spectators have purchased tickets in the range of Rs 5,000 to 25,000. After paying so much of amount, any spectator expects proper services, while enjoying the event, he said.

The police are expecting 33,000 spectators at the Wankhede Stadium and over 4,000 at Brabourne Stadium. Besides this, more than 30,000 people are expected outside and around the stadiums just to have a glimpse of the football sensation, he said.

The organisers responsible for Messi's India visit recently came to Mumbai to discuss security arrangements. During the meeting, the Mumbai police asked them not to take the event lightly, according to the official.

After those requirements were fulfilled, the final security deployment was chalked out, he said.

Police has the standard procedure of the security arrangements inside the Wankhede Stadium, where people are barred from taking water bottles, metals objects, coins. Police are setting up watch towers near the stadiums and there will be traffic diversions, so that there is maximum space available to stand, according to the official.

Police are also appealing to the spectators to use public transport service for commuting and avoid personal vehicles to reach south Mumbai.

To avoid any stampede-like situation, police are also taking precautionary measures and will stop the fans some distance ahead of the stadium and public announcement systems will be used to guide the crowd. Barricades will be placed at various places to manage the crowd.

In case the crowd swells up beyond expectation, the police will divert people to other grounds and preparations in this regard underway, he said.

Additional police force has been deployed in south Mumbai to tackle any kind of situation, he said.