New York, April 27: Indian-American publishing group Parikh Worldwide Media (PWM) has acquired ITV Gold cable TV channel with plans to enter the Indian media market.
Announcing the acquisition here on Thursday, PWM Chairman Sudhir Parikh, said: "We will have tie-ups with digital platforms in India to launch ITV Gold before we penetrate the cable markets there with informative news shows and programs that will give insight into the Indian diaspora and their issues in the US."
With the acquisition of ITV Gold, PWM now has a presence in print, online and electronic media making it a premier Indian-American media house, a company statement said.
Launched in 1985, New York-based ITV Gold (International Television Broadcasting) is the first 24A-7 cable TV channel in the US to deliver news about India, Indian-Americans and South Asians, according to the PWM news release.
ITV Gold portfolio includes Vision of Asia that was started in 1976 and is the longest-running Indian-American TV programme in the US.
New York-headquartered PWM publishes four weekly newspapers -- the national publication, News India Times; two regional publications from New York and Chicago, Desi Talk, and the Gujarati language Gujarat Times -- and an online magazine, Indian American.
It also publishes an in-depth opinion and policy journal, India Global Review, in association with the Parikh Foundation for India's Global Development.
Parikh is a physician who has received the Padma Shri award and led major Indian-American organisations, including the American Association of Physicians of Indian Origin (AAPI) and the Indian American Forum for Public Education (IAFPE).
"ITV Gold has solid brand value and a massive following in the Indian-American, South Asian, and Indo-Caribbean market and we plan to give more community news and local events coverage with the combination of print and television connecting viewers to matters that affect them here in the US and in India," Parikh said.
Deepak Viswanath, son of ITV Gold's late founder, Banad Viswanath, said: "This partnership combines the strength of two well established and respected Indian American Media. It is a launching pad to expand the channel on new platforms across the US."
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Lenskart apologises after online backlash, releases new style guide welcoming religious symbols
New Delhi (PTI): Following massive online backlash over a purported internal grooming document, eyewear retailer Lenskart has issued a public apology and released a standardised 'In-Store Style Guide' that allows employees to wear religious and cultural symbols at work.
In a statement on X, the company said it is making its guidelines public and transparent to address the concerns of its customers and community.
The new policy "explicitly and unambiguously" welcomes all symbols of faith carried by team members, including the bindi, tilak, sindoor, kalawa, mangalsutra, kada, hijab, and turban.
"If any version of our workplace communication caused hurt or made any of our team members feel that their faith was unwelcome here, we are deeply sorry. That is not who Lenskart is, and it is not who we will ever be," the company said.
This comes following a controversy that erupted earlier this week when a document, alleged to be Lenskart's employee grooming policy, went viral on social media. Netizens pointed out that the policy restricted employees from wearing certain religious markers, particularly the bindi and tilak, sparking outrage and calls for a boycott.
Addressing the uproar a few days ago, Lenskart founder Peyush Bansal had stepped in to clarify that the viral document was an "outdated version" and did not reflect the company's current stance.
"I want to speak directly that this document does not reflect our present guidelines. Our policy has no restrictions on any form of religious expression, including bindi and tilak," Bansal had stated, apologising for the confusion and concern the situation had caused.
Building on Bansal's earlier clarification, Lenskart's latest statement emphasised the company's homegrown roots, noting that its 2,400-plus stores are run by people who bring their beliefs and traditions to work every day.
"Lenskart was built in Bharat, by Indians, for Indians... That is not something we will ever ask anyone to leave at the door," the statement read.
The retailer has now committed to ensuring that every future policy, training material, and communication carrying the Lenskart name will reflect inclusive values.
"We will do better. And we will keep earning your trust," the company said.
