LIC launches Marketing Tech platform to power next-generation customer engagement under Project DIVE
Life Insurance Corporation of India (LIC), India's largest insurer, has launched its cutting-edge Marketing Technology (MarTech) platform, marking the first major milestone in Project DIVELIC’s ambitious, digital transformation initiative. This launch represents LIC’s first step towards becoming a global digital champion in the insurance industry, leveraging world-class technology to revolutionize customer engagement at an unprecedented scale.
"With the launch of the MarTech platform, LIC has taken the first leap on its bold new journey of digital transformation, one that will redefine customer engagement in the insurance sector. This initiative strengthens our ability to connect with policyholders, prospects and agents in a seamless and personalized manner. MarTech is more than just a technology upgrade—it is a strategic shift that positions LIC as a global leader in digital insurance innovation. Project DIVE is a testament to our vision for the future, and we remain committed to setting new industry benchmarks.”
The MarTech platform introduces an intelligent, multi-channel engagement capability, enabling LIC to run hyper-personalized, always-on campaigns that enhance customer experience and drive business growth. With the first pillar under Project DIVE now live, LIC reinforces its commitment to innovation, customer centricity, and digital excellence. As Project DIVE progresses, LIC will continue to introduce next-generation digital capabilities, ensuring it remains at the forefront of the global insurance landscape.
Dated at Mumbai on February 14th, 2025
For Further Information please contact: Executive Director (CC), LIC of India, Central Office,
Mumbai. Email id: ed_cc@licindia.com
Visit us at www.licindia.in
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'Did anyone die?' asks Lamborghini driver after hitting two pedestrians in Noida, arrested
Noida (PTI): A Lamborghini hit two pedestrians on a footpath adjacent to an under-construction building in sector 94 here on Sunday, police said.
The injured, labourers from Chhattisgarh, were rushed to a nearby hospital and are said to be out of danger. They have suffered a fracture in their legs, police said.
A purported video surfaced online showing that after the accident, a man was heard asking the accused if he knew how many people died here. To this, the accused asked the locals "koi mar gaya idhar? (did anyone die here?)" and came out of the car.
Following this, someone in the video could be heard saying, "police ko bulao (call the police)".
Bhupendra Singh, In-charge at Sector 126 Police Station told PTI, "In the car accident two labourers were injured and they were from Chhattisgarh. They are out of danger and have fractures in their legs."
The accident happened adjacent to an under-construction building, he said.
"The car driver has been identified as Deepak, a resident of Ajmer and the car is registered with the Puducherry registration. He has been arrested and the car has been seized," he added.
During questioning he told the police that the accident happened due to a fault in the vehicle. Further investigation is underway, Singh said.
#WATCH | Noida, Uttar Pradesh: Two people were injured after being hit by a Lamborghini car near Sector 94 roundabout in Sector-126 police station area. The car is registered in the name of Mridul and was being driven by Deepak. The driver, Deepak, a resident of Ajmer, has been… pic.twitter.com/sJiFcqdMm7
— ANI (@ANI) March 30, 2025
नोएडा: तेज रफ्तार लैम्बॉर्गिनी कार ने एमिटी यूनिवर्सिटी के पास M3M प्रोजेक्ट साइट के बाहर फुटपाथ पर बैठे मजदूरों को कुचला। pic.twitter.com/yDF4OhFs2B
— Greater Noida West (@GreaterNoidaW) March 30, 2025
