LIC launches MyLIC, Super Sales Saathi apps to boost digital insurance ecosystem
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Mumbai: Life Insurance Corporation of India on Tuesday unveiled two next-generation mobile applications, MyLIC for customers and Super Sales Saathi for intermediaries, marking a significant step in its digital transformation journey.
The applications were launched by M. Nagaraju, Secretary, Department of Financial Services, Ministry of Finance, in the presence of R. Doraiswamy, CEO & MD, along with Managing Directors Dinesh Pant, Ratnakar Patnaik and R. Chander, and senior management at Mumbai.
The MyLIC app has been developed as a next-generation customer platform aimed at redefining how policyholders manage their insurance portfolios. It allows users to view and manage policies in one place, pay premiums instantly, track policy benefits in real time, avail paperless policy loans, update policies online, revive lapsed policies digitally, and explore and purchase new policies through a simple and fast interface. The app also enables fast, secure and paperless e-KYC processes.
The Super Sales Saathi app, designed for LIC’s marketing personnel, focuses on enhancing intermediary productivity. It offers digital sales tools, real-time policy status tracking, automated reminders for follow-ups, integrated communication with customers, AI-driven nudges for improving customer value, digital sales kits and product explainers for on-the-go presentations, and performance dashboards to monitor targets and achievements.
Both applications have been developed under LIC’s DIVE (Digital Innovation & Value Enhancement) platform, which aims to deliver a seamless, secure and fully integrated digital insurance ecosystem for customers, intermediaries and employees.
The platform enables policy management, premium payments, personalised product recommendations and advanced productivity tools, while reducing office dependency and improving operational efficiency across India.
Highlighting the significance of the initiative, M. Nagaraju said, “LIC’s digital ecosystem is evolving from a set of service utilities into a strategic distribution and engagement platform. With over 260 million policies and India’s deepest insurance footprint, LIC’s mobile apps, MyLIC and Super Sales Saathi, are now central to delivering scale, service efficiency, and competitive parity in the life insurance market.”
Doraiswamy said, “LIC’s mobile Apps are no longer support tools, they are strategic assets that shape customer experience and intermediary’s performance. These Apps scale adoption across customers and intermediaries, that will directly influence LIC’s growth, persistency, and operational efficiency. LIC’s continued investment in AI-driven insights, personalization, and ecosystem integrations will unlock the next wave of digital value.”
According to LIC, the two applications together form a “dual-engine digital model,” where MyLIC focuses on customer self-service, transparency and policy lifecycle management, while Super Sales Saathi strengthens intermediary productivity, sales enablement and field-force empowerment.
The insurer stated that the launch marks a major milestone in its digital transformation, reinforcing its shift towards a modern, digital-first ecosystem aimed at enhancing customer experience, empowering intermediaries and modernising internal operations.
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Trekking without nature guide won't be allowed; Karnataka forest minister releases SOP
Bengaluru (PTI): Karnataka Forest Minister Eshwar Khandre on Friday said that trekking will no longer be permitted on any approved trekking routes under the forest department, without a certified nature guide equipped with GPS-enabled walkie-talkies.
Speaking after releasing the Standard Operating Procedure (SOP) formulated for the safety of trekkers, he said that there will be one local nature guide for every 10 trekkers. A maximum of 150 trekkers will be allowed per batch on any trekking route.
According to him, online registration for trekking is mandatory. Even if a single individual registers for a particular day, a guide will still be provided, and trekking without a guide will not be allowed.
He said the SOP was introduced following recent incidents, including a woman from Kerala who went missing for three days in the forests during a trek at Tadiandamol hill in Kodagu, and a minor girl who went missing and was later found dead near Manikyadhara in Chikkamagaluru, which is outside forest jurisdiction.
In a statement, the Khandre's office said that nature guides will be mandatorily equipped with GPS-enabled walkie-talkies on all trekking routes. "Additionally, a mobile app containing trekking route maps will be installed on trekkers' phones. This will help locate trekkers if they lose their way", it said.
As per the SOP, before the trek begins, trekkers will be briefed about the distance, duration, and local conditions.
"Instructions on how to respond if wildlife is encountered will also be provided. Loud devices, sharp metal objects, weapons, and campfires are strictly prohibited on trekking routes," it said.
The SOP further stated that separate toilets for men and women and drinking water facilities will be provided at base camps.
Directional arrow markings will guide trekkers along the route, and rest points will be created along the way, it said.
Citing the SOP, the statement said that nature guides must ensure that no trekker moves ahead of them or is left behind. Headcounts must be conducted at base camps and rest points.
"Guides must communicate with the base camp via walkie-talkie every 30 minutes. If there is no communication within an hour of the trek starting, base camp staff will contact the guide to confirm safety," it said.
The SOP states that minors must carry a consent letter from their parents or guardians, and senior citizens must provide a fitness certificate confirming their physical capability to undertake trekking. To be able to respond to unexpected health issues, trekkers and guides must carry a first aid kit.
However, flash photography, single-use plastics, and carry bags are prohibited and trekkers must bring back their waste and dispose of it only at base camps, as per SOP.
It further said that all trekking routes under the forest department will be integrated into the official website (https://aranyavihaara.karnataka.gov.in/) to enable advance booking of tickets.
