Mobiles to drive India's 70% fashion accessory purchases by 2022: Report
New Delhi, July 31 : By 2022, seven in ten fashion accessory purchases in India will be influenced by mobile phones, predicts a new Facebook-KPMG report said on Tuesday.
Nearly half of those mobile-influenced purchases will be driven by Facebook, amounting to a $110 billion sales opportunity, said the latest "Zero Friction Future" report.
Additionally, mobile will influence two in three apparel purchases, amounting to $66 billion opportunity for brands, half of which will be driven by Facebook, the findings showed.
Friction occurs when consumers dropout during purchase due to unnecessary additional effort, incremental step or inconvenience.
According to the findings of the report, friction accounts for 19 per cent of consumer dropouts, in apparel category, and in accessories category, friction accounts for 22 per cent of consumer dropouts.
"Fashion spectrum in India has evolved so considerably, that the apparel and accessory market is projected to reach $102 billion and $155 billion individually, by the year 2022," said Pulkit Trivedi, Director, Facebook India.
"Today, mobile has become central to the way brands market and sell their products and engage with customers end-to-end. With our Zero Friction Future report, we aim to help fashion brands adopt relevant marketing strategies and reduce friction in consumer journeys across multiple touch-points, leading to improved conversion rates and increased revenue opportunity," Trivedi added.
According to the research, top friction areas for different demographic cohorts vary and hence marketers need to customise their marketing strategy accordingly.
For example, men and women display different drivers for entering the purchase funnel, the report said.
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11 more bodies retrieved from Arunachal accident site
Itanagar (PTI): Eleven more bodies were retrieved on Saturday from the deep gorge in Arunachal Pradesh's Anjaw district, where a mini-truck on which 22 labourers from Assam were travelling fell, an official said.
With this, 17 bodies have been recovered from the accident site, Anjaw's deputy commissioner Milo Kojin said.
He said three more bodies will be brought out on Sunday.
The operation, being conducted by a joint team of the NDRF and Army, resumed at 6 am.
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"The retrieval process was extremely difficult because of the treacherous terrain, and the gorge is very deep," Kojin said.
The operation was suspended around 4 pm due to low visibility and will be resumed on Sunday morning, he said.
"One person is still missing, and a search operation will be carried out tomorrow," he added.
The accident happened on the evening of December 8, around 40 km from Hayuliang towards Chaglagam in the district. On the evening of December 10, one survivor managed to climb out of the gorge and reach a nearby Border Roads Task Force (BRTF) labour camp, following which the authorities were alerted.
Six bodies were recovered from the gorge on Friday and handed over to their families on Saturday.
