Snapchat ropes in Tyroo as monetisation partner in India
New Delhi, May 30: Photo-messaging app Snapchat on Wednesday said it entered into a partnership with ad-technology platform Tyroo to drive its ad monetisation in India.
Snapchat today has 191 million users globally, including about nine million in India.
"This strategic partnership with Tyroo will allow us to bring Snapchat to more advertisers in India, and help them see the value in connecting with our highly engaged users through the most fun and effective ad products on the market," Geoffrey Reed, Snapchat's Head of International Expansion, said in a statement.
"We are confident that Tyroo will be an excellent partner in helping us to expand our advertising business in India," Reed added.
The partnership with Tyroo, a Smile Group company headquartered in Gurugram, is aimed at driving ad monetisation and infrastructure for Snapchat, fuelling its growth in the APAC (Asia-Pacific) region.
"We're delighted to work with Snapchat. Our strong local presence and deep market relationships will help support Snapchat's mission in India," said Siddharth Puri, CEO, Tyroo.
"Snapchat is at the forefront of advances in augmented reality as well as performance advertising, and we are eager to bring these offerings to the Indian market," Puri added.
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Himachal resident cheated by woman posing as social worker
Bilaspur (HP) (PTI): A resident of Himachal Pradesh's Bilaspur district was duped of Rs 20,000 by a woman posing as a social worker on the pretext of supporting marriage of underprivileged women, police said on Wednesday.
Vinay Kumar, a resident of Galore area, filed a complaint at Barmana police station alleging that on January 28 he met a woman who introduced herself as a social worker, they said.
The woman told Kumar that she helps poor families in getting their daughters married and took Rs 20,000 cash from Kumar as donation to support the cause, the police said.
The complainant alleged that after giving the money, the woman stopped picking up his calls. Following this, he moved to the police and filed a complaint, they said.
A large number of people who were victims of such fraud had come to Barmana police station and also met the Bilaspur SP.
DSP Bilaspur Madan Dhiman on Wednesday confirmed that the complaint has been lodged and further investigation into the case is being conducted by the police.
