Snapchat ropes in Tyroo as monetisation partner in India
New Delhi, May 30: Photo-messaging app Snapchat on Wednesday said it entered into a partnership with ad-technology platform Tyroo to drive its ad monetisation in India.
Snapchat today has 191 million users globally, including about nine million in India.
"This strategic partnership with Tyroo will allow us to bring Snapchat to more advertisers in India, and help them see the value in connecting with our highly engaged users through the most fun and effective ad products on the market," Geoffrey Reed, Snapchat's Head of International Expansion, said in a statement.
"We are confident that Tyroo will be an excellent partner in helping us to expand our advertising business in India," Reed added.
The partnership with Tyroo, a Smile Group company headquartered in Gurugram, is aimed at driving ad monetisation and infrastructure for Snapchat, fuelling its growth in the APAC (Asia-Pacific) region.
"We're delighted to work with Snapchat. Our strong local presence and deep market relationships will help support Snapchat's mission in India," said Siddharth Puri, CEO, Tyroo.
"Snapchat is at the forefront of advances in augmented reality as well as performance advertising, and we are eager to bring these offerings to the Indian market," Puri added.
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MP: 7-year-old girl raped and murdered; minor relative detained
Barwani (MP), Jan 28 (PTI) Police on Wednesday detained a 17-year-old relative of a seven-year-old girl in Barwani district of Madhya Pradesh for allegedly raping her and killing her by throwing her into a canal, a police official said.
Superintendent of Police Jagdish Dawar told reporters that the body of the child was recovered from the Indira Sagar Canal on January 26, following information from residents of a village in the Rajpur police station area of the district.
He said the post-mortem report concluded severe injuries to the girl’s private parts and attributed her death to drowning.
Dawar said a 17-year-old boy, a close relative of the girl, has been detained in connection with the rape-murder.
The teenager told the police that he kidnapped the girl from her home on the night of January 25 while her family members were asleep, took her to a nearby canal and raped her, according to the official.
When the girl started screaming during the sexual assault, the minor boy allegedly threw her into the canal, with the intention of killing her. The child drowned in the water body, the official said.
The detained minor will be produced in a juvenile court.
A case has been registered under the Protection of Children from Sexual Offences Act and the Bharatiya Nyaya Sanhita, and an investigation is underway, he added.
