Snapchat ropes in Tyroo as monetisation partner in India
New Delhi, May 30: Photo-messaging app Snapchat on Wednesday said it entered into a partnership with ad-technology platform Tyroo to drive its ad monetisation in India.
Snapchat today has 191 million users globally, including about nine million in India.
"This strategic partnership with Tyroo will allow us to bring Snapchat to more advertisers in India, and help them see the value in connecting with our highly engaged users through the most fun and effective ad products on the market," Geoffrey Reed, Snapchat's Head of International Expansion, said in a statement.
"We are confident that Tyroo will be an excellent partner in helping us to expand our advertising business in India," Reed added.
The partnership with Tyroo, a Smile Group company headquartered in Gurugram, is aimed at driving ad monetisation and infrastructure for Snapchat, fuelling its growth in the APAC (Asia-Pacific) region.
"We're delighted to work with Snapchat. Our strong local presence and deep market relationships will help support Snapchat's mission in India," said Siddharth Puri, CEO, Tyroo.
"Snapchat is at the forefront of advances in augmented reality as well as performance advertising, and we are eager to bring these offerings to the Indian market," Puri added.
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Five suspects held for alleged murder of Congress activist Ganesh Gowda in Chikkamagaluru
Chikkamagaluru: Five activists of BJP and Bajrang Dal were arrested by the Sakharayapatna Police for alleged murder of Congress activist and Sakharayapatna Gram Panchayat member Ganesh Gowda (38) on Friday night, following a fight over a banner.
Three of the arrested men, Sanjay, Bhushan and Mithun, are known to be BJP members.
An argument broke out between two groups in Sakharayapatna of Kadur taluk two days ago regarding a banner for observation of ‘Datta Jayanti’. The argument continued and intensified into a fight on Friday night near a bar in the village. Shortly later, at around 10:30 pm, a group of eight miscreants on motorbikes is learned to have stopped Gowda, who was traveling in a car on the Kalmurudeshwara Mutt Road and attacked him with lethal weapons.
A seriously injured Gowda reportedly died on the spot.
One of the suspects, Sanjay, was also injured in the attack and is being treated at the Chikkamagaluru Mallegowda District Hospital.
Sakharayapatna Police have registered a case and are investigating.
Chikkamagaluru Superintendent of Police Vikram Amte has said that, as precautionary measure, security has been beefed up in the village.
“While four special teams have been formed for investigation, five of the suspects have already been taken into custody. We are still probing the incident,” he added.
