Stop using pugs in advertisements, PETA urges Vodafone
Mumbai: Animal welfare organisation PETA India on Monday requested telecom company Vodafone to stop using pugs in its advertisement, saying that the "not normal dogs" are always in pain.
In a letter to Vodafone India Ltd CEO Sunil Sood, the PETA said that the pugs are genetically compromised species with exagerated features developed to look cute but this that cause them constant pain including difficulty in breathing.
A recent Vodafone ad featured about 30 pugs.
"These dogs have become popular in India, thanks largely to your commercials, and are purchased by people who are usually unaware that they're severely compromised genetically by being bred for unnatural traits, such as tiny flat noses, bulging eyes, and folds of skin," People for the Ethical Treatment of Animals (PETA) CEO Manilal Valliyate said in a letter.
Asking Vodafone to pass a policy prohibiting the use of animals, including pugs, in its advertising, he said that animals like pugs are used in entertainment where they they often become frightened and overwhelmed by the chaos, loud noises, bright lights, and countless retakes on film sets.
While the pugs typically face issues like dental disease, spinal deformities, intolerance of exercise, chronic irritation, pain, skin infection and eye problems, like lagophthalmos, or an inability to close the eyelid completely or to blink properly causing drying of the central cornea, he said they also have "an especially hard time in the heat... in India's climate - and are susceptible to suffering from heatstroke and to collapsing and dying in high temperatures".
"As a veterinarian and the CEO of PETA India, I'm writing to you on behalf of our more than 10 lakh members and supporters to urge you to stop using pugs in your advertising," he said in his letter.
PETA said that unaware of their pain and several possible medical conditions, people often buy pugs and in many case later dump them.
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Karnataka Maritime Board announces plans for Mangaluru Water Metro Project
Mangaluru (Karnataka), Nov 4: After being endowed with multi connectivity facilities like three national highways, port and airport, Mangaluru city is now looking at a significant move towards sustainable urban mobility as the Karnataka Maritime Board (KMB) has announced plans for the Mangaluru Water Metro Project (MWMP), officials said on Monday.
This ambitious initiative aims to transform public transportation in the state, utilising National Waterways to connect areas along the Nethravathi (NW-74) and Gurupura (NW-43) rivers, they said.
Set to become India's second-largest water transport system after Kochi, the project promises an eco-friendly, economical and efficient mode of travel, the officials said.
According to officials, the MWMP will connect isolated communities from Bajal to Maravoor, enhancing accessibility and promoting the holistic development of these regions. The initiative is expected to boost local livelihoods and improve the standard of living through integrated transport networks.
According to the project report available with PTI, the MWMP will be rolled out in phases, with the initial stretch covering 30 kilometres along the Nethravathi and Gurupura river backwaters.
The priority route, beginning at Bajal on the Nethravathi and extending to the Maravoor Bridge on the Gurupura, will feature around 17 modern Metro stations.
Key locations such as Someshwara Temple, Ullal and the New Mangalore Port are included in the proposed route. State-of-the-art electric and diesel catamaran boats will be deployed, equipped with essential amenities to ensure a high standard of comfort and operational efficiency.
A comprehensive Feasibility Report (FR) will assess the project's viability, presenting a detailed cost-benefit analysis, market potential, operational strategies and environmental considerations.
"The report will objectively evaluate the project's merits and challenges, providing crucial information for decision-makers, stakeholders and investors," they said.
Officials in the port and fisheries subdivision told PTI that key areas of analysis has been based on assessing the potential to decongest old port areas, exploring the feasibility of cargo movement using Roll-on/Roll-off (Ro-Ro) water metros, examining water level variations influenced by tidal flows, integration with feeder services to ensure seamless last-mile connectivity, demand forecasts over a 25-year period, based on extensive socio-economic research of usage and utility of the MWMP.
The project's Terms of Reference (ToR) emphasise sustainable development, involving thorough site identification, user demand assessments and environmental impact studies. Comprehensive surveys such as LIDAR mapping, bathymetric studies and topographical analysis will ensure accurate planning and implementation, the officials told.
Furthermore, technical collaborations with national institutes of repute will support studies on wave tranquillity, vessel height clearance and infrastructure recommendations for jetties and repair facilities, they said.
A detailed environmental monitoring programme will assess air and water quality, noise levels and aquatic biodiversity in line with Ministry of Environment, Forest, and Climate Change (MOEF&CC) guidelines, the officials added.
The officials of the Maritime Board said the MWMP promises significant economic and environmental benefits, from easing traffic congestion to reducing air pollution. The project will also explore non-fare revenue streams and develop models to ensure financial sustainability.
A socio-economic impact assessment will measure the project's contribution to regional development, backed by projected revenue from passenger fares and ancillary services, a senior official said.
The Board also aims at championing cleaner and greener transportation and to set a precedent for sustainable urban mobility, positioning Mangaluru as a progressive city that leverages its waterways, he added.
