Stop using pugs in advertisements, PETA urges Vodafone
Mumbai: Animal welfare organisation PETA India on Monday requested telecom company Vodafone to stop using pugs in its advertisement, saying that the "not normal dogs" are always in pain.
In a letter to Vodafone India Ltd CEO Sunil Sood, the PETA said that the pugs are genetically compromised species with exagerated features developed to look cute but this that cause them constant pain including difficulty in breathing.
A recent Vodafone ad featured about 30 pugs.
"These dogs have become popular in India, thanks largely to your commercials, and are purchased by people who are usually unaware that they're severely compromised genetically by being bred for unnatural traits, such as tiny flat noses, bulging eyes, and folds of skin," People for the Ethical Treatment of Animals (PETA) CEO Manilal Valliyate said in a letter.
Asking Vodafone to pass a policy prohibiting the use of animals, including pugs, in its advertising, he said that animals like pugs are used in entertainment where they they often become frightened and overwhelmed by the chaos, loud noises, bright lights, and countless retakes on film sets.
While the pugs typically face issues like dental disease, spinal deformities, intolerance of exercise, chronic irritation, pain, skin infection and eye problems, like lagophthalmos, or an inability to close the eyelid completely or to blink properly causing drying of the central cornea, he said they also have "an especially hard time in the heat... in India's climate - and are susceptible to suffering from heatstroke and to collapsing and dying in high temperatures".
"As a veterinarian and the CEO of PETA India, I'm writing to you on behalf of our more than 10 lakh members and supporters to urge you to stop using pugs in your advertising," he said in his letter.
PETA said that unaware of their pain and several possible medical conditions, people often buy pugs and in many case later dump them.
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Delhi records high of 32.7 deg C; AQI remains 'moderate'
New Delhi (PTI): The maximum temperature in Delhi settled at 32.7 degrees Celsius on Sunday, 1.3 notches below the seasonal average, according to the India Meteorological Department.
The minimum temperature was recorded at 20.1 degrees Celsius on Sunday, 1.3 notches below the average for the season, while the relative humidity stood at 46 per cent at 5.30 pm, the IMD said.
The weather department has forecast a partly cloudy sky for Monday with the maximum and minimum temperatures expected to hover around 34 and 19 degrees Celsius, respectively.
The air quality remained 'moderate' at 4 pm, with an Air Quality Index (AQI) reading of 134, a slight drop from Saturday’s 137, Central Pollution Control Board (CPCB) data showed.
According to the CPCB, an AQI between zero and 50 is considered 'good', 51 and 100 'satisfactory', 101 and 200 'moderate', 201 and 300 'poor', 301 and 400 'very poor', and 401 and 500 'severe'.
