New Delhi (PTI): Travel booking major OYO has launched a new check-in policy for partner hotels, starting from Meerut, introducing guidelines effective this year whereby unmarried couples will no longer be welcome to check in.

Under the revised policy, all couples will be asked to present valid proof of relationship at the time of check-in, including for bookings made online. OYO has empowered its partner hotels' discretion to decline couple bookings based on their judgment, aligning with local social sensibility, the company said.

OYO has given the directive to its partner hotels in Meerut to ensure this with immediate effect. Based on ground feedback, the company may expand this to more cities, people familiar with the policy change said.

"OYO has received feedback in the past from civil society groups especially in Meerut urging action to address this issue. Additionally, residents from few other cities have petitioned for disallowing unmarried couples to check-in at OYO hotels," they said.

Pawas Sharma, Region Head, OYO North India, told PTI, "OYO is committed to upholding safe and responsible hospitality practices. While we respect individual freedoms and personal liberty, we also recognise our responsibility to listen to and work with the law enforcement and civil society groups in the micro markets we operate in. We will continue to review this policy and its impact periodically."

The initiative is a part of OYO's programme to transform outdated perception and project itself as a brand providing safe experience for families, students, business, religious and solo travellers, the company said.

Additionally, the programme aims to encourage longer stays and repeat bookings, enhancing customer trust and loyalty.

OYO has started pan-India initiatives such as joint seminars on safe hospitality with police and hotel partners, blacklisting hotels reportedly promoting immoral activities and initiating actions against unauthorised hotels using OYO branding, it added.

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Visakhapatnam (PTI): India fought back gallantly through Prasidh Krishna and Kuldeep Yadav after Quinton de Kock struck his 23rd hundred, keeping South Africa to a manageable 270 in the third and series-deciding final ODI, here Saturday.

India won the toss after judging the spin of the coin incorrectly 20 times in a row. They had little hesitation in inserting the Proteas into bat, a clear indication of dew factor dominating the thought.

After Arshdeep Singh sent back Ryan Rickelton early, De Kock (106, 89b, 8x4, 6x4) struck his seventh century against India and put on 113 runs off 124 balls with skipper Temba Bavuma (48, 67b) as the visitors moved to a healthy position.

De Kock was severe on Prasidh (4/66), who erred on length continuously in his first spell (2-0-27-0). The left-hander biffed the pacer for 6, 6, 4 in his second over to milk 18 runs.

The 32-year-old quickly pounced on anything that was short, and pacers Prasidh and Harshit offered him plenty of feed on his pet areas.

Bavuma was more sedate, and made runs through those typical dabs and jabs, occasionally unfurling a drive of elan.

De Kock moved to fifty in 42 balls, and never let the tempo down reaching his hundred in 79 balls.

India found temporary relief when Ravindra Jadeja induced a false slash from Bavuma to get caught by Virat Kohli at point.

The tourists got another move on through a 54-run partnership between De Kock and Matthew Breetzkle for the third wicket, and at 168 for two in 28 overs they were in a good position to press on.

But Breetzke's punishment of part-time spinner Tilak Varma forced a rethink in the Indian camp, as skipper KL Rahul brought back Prasidh for a second spell.

What a masterstroke it turned out to be! The Karnataka man broke the back of South Africa’s top and middle order in an exceptional second spell (4-0-11-3).

Breetzke was the first man to go, trapped plumb in front with a straight one and four balls later Aiden Markram uppishly chipped a fuller delivery to Kohli at short covers.

Prasidh soon castled De Kock, whose ugly cross-batted swipe failed to connect a full length delivery from the pacer.

All of a sudden, SA found themselves at a shaky 199 for five, losing three wickets in the space of three overs.

Once Prasidh was done away with the top and middle-order, left-arm wrist spinner Kuldeep (4/41) took over and mopped up the tail as SA fell short of even a par total on this track.