New Delhi: Chinese smartphone maker Vivo on Monday announced the appointment of Bollywood actor Aamir Khan as its brand ambassador for India.

Aamir has been signed for future brand and product communication initiatives of Vivo India, the company said in a statement.

"We are thrilled about the possibilities that our partnership with one of the world's biggest superstars, Aamir Khan, will open up for Vivo in India," said Kenny Zeng, Chief Marketing Officer (CMO), Vivo India.

"This new association will enable us to explore newer avenues to reach our customers as we script our future growth strategy in India," Zeng added.

Aamir will soon be seen in a full-fledged marketing campaign around the upcoming products and a new TV commercial.

"Over the years, the brand has been constantly pushing the boundaries of smartphone technology. I am enthused to be a part of Vivo's transformative journey in India," said Aamir.

With a manufacturing unit in Greater Noida, the company has a robust distribution network across the country both online and offline -- catering to over 400 cities in 22 states backed by 400 service centres.

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New Delhi (PTI): Economic Advisory Council to the Prime Minister (EAC-PM) Chairman Bibek Debroy passed away this morning, a senior EAC-PM official said.

He was admitted to AIIMS.

Debroy (69) was educated in Ramakrishna Mission School, Narendrapur; Presidency College, Kolkata; Delhi School of Economics; and Trinity College, Cambridge.

He had worked in Presidency College, Kolkata; Gokhale Institute of Politics and Economics, Pune; Indian Institute of Foreign Trade, Delhi; and also as the Director of a Ministry of Finance/UNDP project on legal reforms.

He was also a Member of NITI Aayog up to June 5, 2019. He has authored/edited several books, papers and popular articles and has also been a Consulting/Contributing Editor with several newspapers.

Prime Minister Narendra Modi condoled Debroy's passing and called him a "towering scholar".

"Dr Bibek Debroy ji was a towering scholar, well-versed in diverse domains like economics, history, culture, politics, spirituality and more. Through his works, he left an indelible mark on India's intellectual landscape. Beyond his contributions to public policy, he enjoyed working on our ancient texts, making them accessible to the youth," he said in a post on X.

He also shared a picture of himself with Debroy.