New Delhi: Chinese smartphone maker Vivo on Monday announced the appointment of Bollywood actor Aamir Khan as its brand ambassador for India.

Aamir has been signed for future brand and product communication initiatives of Vivo India, the company said in a statement.

"We are thrilled about the possibilities that our partnership with one of the world's biggest superstars, Aamir Khan, will open up for Vivo in India," said Kenny Zeng, Chief Marketing Officer (CMO), Vivo India.

"This new association will enable us to explore newer avenues to reach our customers as we script our future growth strategy in India," Zeng added.

Aamir will soon be seen in a full-fledged marketing campaign around the upcoming products and a new TV commercial.

"Over the years, the brand has been constantly pushing the boundaries of smartphone technology. I am enthused to be a part of Vivo's transformative journey in India," said Aamir.

With a manufacturing unit in Greater Noida, the company has a robust distribution network across the country both online and offline -- catering to over 400 cities in 22 states backed by 400 service centres.

Let the Truth be known. If you read VB and like VB, please be a VB Supporter and Help us deliver the Truth to one and all.



Bhopal, Dec 28: A 10-year-old boy fell into an open borewell in Madhya Pradesh's Guna district on Saturday evening and a rescue operation was underway, officials said.

The incident took place in Raghogarh area.

Sumit Meena, the boy, slipped into the open shaft of the borewell at Pipliya village, about 50 km from Guna district headquarters, about 5 pm.

He was trapped at a depth of around 39 feet, Raghogarh Congress MLA Jaivardhan Singh told PTI from the spot.

A parallel pit has been dug to rescue him, he said.

While police started the rescue operation immediately, a team of the National Disaster Response Force (NDRF) had also arrived from Bhopal, the MLA said.

Oxygen was being pumped into the borewell, he said.