Ad guru and actor Alyque Padamsee dies at 90
Mumbai, Nov 17: Veteran ad maker and theatre personality Alyque Padamsee died Saturday at the age of 90.
Padamsee was the former Chief Executive of advertising firm Lintas in India and helped it to become one of the top creative agencies in the country. He later became the regional coordinator for Lintas in South Asia.
He will be best remembered for iconic campaigns such as 'Lalitaji' for Surf, 'Cherry Charlie' for Cherry Blossom Shoe Polish, MRF's 'Muscle Man', the Liril girl in the waterfall and 'Hamara Bajaj' for the auto major.
He also played the role of Jinnah in the Richard Attenborough's award-winning film "Gandhi" and was also awarded the Padma Shri award in 2000.
Condolences started pouring in on Twitter for the ad and theatre veteran and were led by President Ram Nath Kovind, who tweeted, "Sorry to hear of the passing of Alyque Padamsee, creative guru, theatre personality and doyen of our ad industry. My condolences to his family, friends and colleagues."
"Saddened to learn that Alyque Padamsee is no more. Alyque was a renowned actor & activist who shared my love for Mumbai. We worked together on several initiatives & despite his age & ill health, I always found him energetic & uncompromising in pursuit of his ideals. RIP," Congress leader Milind Deora tweeted.
Photographer Atul Kasbekar also tweeted, "Saddened to hear of the passing of advertising doyen #Alyque Padamsee When he was head of Lintas he'd given me some of my early breaks in advertising photography. Ever grateful for the break and opportunity."
Actor Boman Irani also tweeted that Padamsee gave him the first break in theatre.
Trinamool Congress (TMC) leader Derek O'Brien tweeted, "Goodbye, Alyque Padamsee. #RIP For our generation, you were the #advertising Creative Director we could only aspire to be. Your Big Ideas (like this commercial) will live forever." He tagged an Liril soap advertisement.
Aam Aadmi Party (AAP) leader Preeti Sharma Menon said, "I am deeply saddened by the demise of Alyque Padamsee. The world knows him for his creative abilities but I know him for his values, for his ability to stand up for causes, his ability to inspire people to fight for justice."
"A mentor to the Aam Aadmi Party, he will be sorely missed by us. He was always there to help us strategize and help us communicate better. I pray he is at peace and pray for strength to all those will be deeply saddened by his loss," she added.
Saddened by the demise of Shri Alyque Padamsee. A wonderful communicator, his extensive work in world of advertising will always be remembered. His contribution to theatre was also noteworthy. My thoughts are with his family and friends in this sad hour: PM @narendramodi
— PMO India (@PMOIndia) November 17, 2018
Sorry to hear of the passing of Alyque Padamsee, creative guru, theatre personality and doyen of our ad industry. My condolences to his family, friends and colleagues #PresidentKovind
— President of India (@rashtrapatibhvn) November 17, 2018
Let the Truth be known. If you read VB and like VB, please be a VB Supporter and Help us deliver the Truth to one and all.
If Rohit is not playing in first Test, Bumrah should captain India for entire Aus tour: Gavaskar
New Delhi: The legendary Sunil Gavaskar on Monday said that if India captain Rohit Sharma is not playing in the first Test against Australia in the upcoming marquee series, then Jasprit Bumrah should lead the side for the entire tour Down Under.
He said Rohit, whenever he comes in, should participate in the series only as a player.
The Australia tour for the Border-Gavaskar Trophy begins on November 22 in Perth, and Rohit is likely to miss the first match as his wife is expecting their second child. He is expected to join the team from the second game of the series.
Rohit is, however, not sure about the schedule yet.
In the absence of Rohit, Bumrah is likely to captain the team in Perth.
"It is important for the captain to play the first Test match. It's different if he is injured, but if he is not available, then the deputy leader will be under a lot of pressure," Gavaskar said on Sports Tak.
"I have been reading that Rohit Sharma might not play the first two Tests of the Australia series. I feel that, in that case the selection committee should appoint Jasprit Bumrah the captain of the side for the entire Australia tour, and tell Rohit Sharma that you will participate as a player in this series. For the first Test match, Rohit Sharma has to be there."
Rohit has been in terrible form of late as he has scored less than 100 runs in the three Tests against New Zealand at home.
The Indian team needs four wins from the five Tests in Australia to qualify for the World Test Championship Final.
Gavaskar said India cannot qualify for the WTC final from here.
"No, I don't. I actually dont. India cannot beat Australia 4-0 in the Test series. I'd be very, very I'd be over the moon. If they do that, I would be over the moon if they do that. But 4-0.
"India can win 3-1, 4-0 is... don't talk about the World Test Championship final. Now just focus on trying to win the series in Australia. Never mind whether you win 1-0, 2-0, 3-0, 3-1, 2-1. But go and win. Because that is how all of us Indian cricket fans are going to be back to feeling good again," Gavaskar said.
Asked if the clock is ticking for Rohit and Virat Kohli, he said, "It's ticking for everybody. It's not just them. But, because they are in their 30s, mid-30s, it will be tougher for them than the guys in the early 20s or early 30s.
"But the clock is ticking for everybody. Which is why I say, the more you are playing, the more you will be prepared to meet the demands of modern-day cricket.
"Totally understandable . This is one of those rare series where both of them have not been able to score runs. Don't forget, Kohli got a 70 in the second innings in Bengaluru. It's just one of those rarities where both these stalwarts have not been able to make significant contributions," he added.
He said a bad patch happens with everyone and how the player comes back from that phase will tell how good he is.
"What we are going to see in Australia is really going to be interesting. What we are going to see in Australia will determine the future of the Test team.
"Definitely yes. If they don't score runs in Australia, there will be a clamour for a new-look Indian team to start from the tour of England," he added.
Asked to review Gautam Gambhir's brief stint as the head coach, Gavaskar said the numbers tell the story.
"The results speak for themselves. Even in Sri Lanka, India lost an ODI series after a long time. And now here, it's a loss, it's a terrible loss. So, I think the results speak for themselves," he said.
