Ad guru and actor Alyque Padamsee dies at 90
Mumbai, Nov 17: Veteran ad maker and theatre personality Alyque Padamsee died Saturday at the age of 90.
Padamsee was the former Chief Executive of advertising firm Lintas in India and helped it to become one of the top creative agencies in the country. He later became the regional coordinator for Lintas in South Asia.
He will be best remembered for iconic campaigns such as 'Lalitaji' for Surf, 'Cherry Charlie' for Cherry Blossom Shoe Polish, MRF's 'Muscle Man', the Liril girl in the waterfall and 'Hamara Bajaj' for the auto major.
He also played the role of Jinnah in the Richard Attenborough's award-winning film "Gandhi" and was also awarded the Padma Shri award in 2000.
Condolences started pouring in on Twitter for the ad and theatre veteran and were led by President Ram Nath Kovind, who tweeted, "Sorry to hear of the passing of Alyque Padamsee, creative guru, theatre personality and doyen of our ad industry. My condolences to his family, friends and colleagues."
"Saddened to learn that Alyque Padamsee is no more. Alyque was a renowned actor & activist who shared my love for Mumbai. We worked together on several initiatives & despite his age & ill health, I always found him energetic & uncompromising in pursuit of his ideals. RIP," Congress leader Milind Deora tweeted.
Photographer Atul Kasbekar also tweeted, "Saddened to hear of the passing of advertising doyen #Alyque Padamsee When he was head of Lintas he'd given me some of my early breaks in advertising photography. Ever grateful for the break and opportunity."
Actor Boman Irani also tweeted that Padamsee gave him the first break in theatre.
Trinamool Congress (TMC) leader Derek O'Brien tweeted, "Goodbye, Alyque Padamsee. #RIP For our generation, you were the #advertising Creative Director we could only aspire to be. Your Big Ideas (like this commercial) will live forever." He tagged an Liril soap advertisement.
Aam Aadmi Party (AAP) leader Preeti Sharma Menon said, "I am deeply saddened by the demise of Alyque Padamsee. The world knows him for his creative abilities but I know him for his values, for his ability to stand up for causes, his ability to inspire people to fight for justice."
"A mentor to the Aam Aadmi Party, he will be sorely missed by us. He was always there to help us strategize and help us communicate better. I pray he is at peace and pray for strength to all those will be deeply saddened by his loss," she added.
Saddened by the demise of Shri Alyque Padamsee. A wonderful communicator, his extensive work in world of advertising will always be remembered. His contribution to theatre was also noteworthy. My thoughts are with his family and friends in this sad hour: PM @narendramodi
— PMO India (@PMOIndia) November 17, 2018
Sorry to hear of the passing of Alyque Padamsee, creative guru, theatre personality and doyen of our ad industry. My condolences to his family, friends and colleagues #PresidentKovind
— President of India (@rashtrapatibhvn) November 17, 2018
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At least 11 killed, dozens injured in Israeli strikes in Beirut as diplomats push for cease-fire
Beirut (Lebanon), Nov 23: Israeli airstrikes on Saturday killed at least 11 people and injured dozens in central Beirut, officials said, as diplomats scrambled to broker a cease-fire.
Lebanon's Health Ministry said the death toll could rise as emergency responders dug through the rubble looking for survivors. DNA tests are being used to identify the victims, it said, adding that 63 people were wounded. The strikes were the fourth in the Lebanese capital in less than a week.
The escalation comes after US envoy Amos Hochstein traveled to the region this week in an attempt to broker a cease-fire deal to end the more than 13 months of fighting between Israel and Hezbollah, which has erupted into full-on war in the past two months.
Israeli bombardment has killed more than 3,500 people in Lebanon and wounded more than 15,000, according to the Lebanese Health Ministry. The fighting has displaced about 1.2 million, or a quarter of Lebanon's population. On the Israeli side, about 90 soldiers and nearly 50 civilians have been killed by rockets, drones and missiles in northern Israel and in fighting in Lebanon.
Israel's war with Hamas also shows no signs of abating. Gaza's health ministry said at least 80 people were killed between Thursday and Friday in multiple strikes in the enclave's north, including the Kamal Adwan and Al-Ahli hospitals. Dozens of people are still trapped under the rubble, it said.
