Akshay Kumar faces backlash after reappearing in advertisement of Pan Masala brand
New Delhi: In what came as a major surprise for the Bollywood fans, Bollywood actor Akshay Kumar sparked controversy after appearing in a new commercial for a pan masala brand, despite his public apology and commitment to stepping back from endorsing tobacco products.
The advertisement, which also features Shah Rukh Khan and Ajay Devgn, was aired during the ICC World Cup match between India and Australia, leaving fans and netizens shocked.
Earlier, Akshay Kumar had publicly apologized for his association with a tobacco brand, vowing not to endorse such products in the future. In a statement posted on Twitter, he expressed his regret and announced his decision to contribute the entire endorsement fee towards a charitable cause. Despite his apology, a fresh advertisement for a pan masala brand featuring the actor has raised questions about his commitment to his earlier statement.
Netizens took to social media to express their disappointment, questioning the actor's integrity and labeling the move as hypocritical. Some users pointed out his previous promise to withdraw from endorsing such products and questioned the appearance in the new commercial.
While supporters of Akshay Kumar defended him, suggesting that the advertisement might have been shot before his public apology and would continue airing due to the legal obligations of the contract, critics remained skeptical of his actions.
In a separate response, Ajay Devgn, another actor featured in the advertisement, had labeled endorsing the brand as a personal choice but emphasized the need for responsible advertising. He stated that certain products, especially harmful ones, should not be promoted, indicating his awareness of the impact of endorsements on public health.
Bolo Jubaan Kesari...✌️ #Vimal #ShahRukhKhan #ajaydevgan #AkshayKumar pic.twitter.com/Lg1GULinQ6
— Fan of SRK..Mr.A (@SRKs_Superstar1) October 8, 2023
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Pollution: Delhi Transport Department mandates colour-coded fuel for vehicles
New Delhi (PTI): Delhi Transport Department has mandated vehicle owners in the National Capital Territory to affix colour-coded stickers on their vehicles to help identify fuel types to combat rising pollution levels.
According to a public notice issued by the department, the directive is in line with the Supreme Court's order dated August 12, 2018, and subsequent amendments to Rule 50 of the Central Motor Vehicles Rules, 1989.
The vehicle owners in the National Capital Territory (NCT) of Delhi will now be required to install chromium-based hologram stickers, the notice read.
The colour-coded stickers are designed to assist enforcement personnel in visually identifying a vehicle's fuel type during road checks.
The rule applies to both new vehicles, effective from April 1, 2019, and old vehicles, registered before March 31, 2019. Vehicle owners must ensure the stickers are affixed on their windscreens to comply with legal requirements, it said.
Owners of older vehicles are advised to contact their respective vehicle dealers for sticker installation, it read.
Additionally, an online booking facility is available for home installation of High-Security Registration Plates (HSRP) along with the fuel-based colour-coded stickers through the Society of Indian Automobile Manufacturers (SIAM) website or via the Transport Department's portal, the statement said.
Non-compliance will attract penalties under the Motor Vehicles Act and Rules, and vehicle owners are urged to act promptly to avoid prosecution and ensure their vehicles meet the regulatory standards, it added.
The stickers contain details like the registration number, registering authority, a laser-branded PIN, and the engine and chassis numbers of the vehicles.
