As Mickey Mouse Turns 90, Disney Parks to Host 'World's Biggest Mouse Party': Disney Executive
New Delhi, Nov 17: Walt Disney once said, "I hope we never lose sight of one thing- that it was all started by a mouse" and as Mickey, the beloved cartoon character, turns 90, the company is throwing "the world's biggest mouse party".
Mickey Mouse first appeared in 1928 cartoon film "Steamboat Willie" and since then, he has been an inseparable part of many lives.
"We are pulling out all the stops. We are celebrating not just around the company but around the world. We have the world's biggest mouse party going on at all our theme parks around the world, which will stretch over twelve months," Dana Jones, director of enterprise franchise management at the Walt Disney Company, told PTI.
Fans can also get their own Instagram moment with the ongoing "Mickey: The True Original Exhibition" in New York. The immersive experience is inspired by Mickey's iconic status and his impact in popular culture.
"This is an experiential exhibition, which is a very Instagram-able event and blends fine art with the things that we can see, touch and feel. We hope that it will travel to other places as well," Jones said.
India also features in the company's grand plans for Mickey's birthday celebrations.
"India is one of the important markets for us. We have a great short cartoon that Mickey did a couple of years ago in which he was in India speaking in Hindi. Mickey showed the world that India has a special place in his heart.
"There's not a country in the world where Mickey is not known and not loved. And we're focusing as much as possible on India... We are really trying to highlight the relationship Mickey has with India," Jones added.
Mickey is the largest character franchise in India with over 30 million products sold in 2017. To build a connect with the younger generation, Disney launched 'Stay Fit with Mickey & Minnie" programme in 3000 schools in metro cities such as Delhi, Bengaluru and Mumbai.
"We are always looking for new content opportunities for Mickey. The great thing about Mickey is that he lives in a cartoon version of our world so the opportunities to have adventures with him and his friends are endless," Jones said.
With such storied life, it seems that everything that is to be explored has already been explored in Mickey's life but Jones said the company has always tried to keep the cartoon character relevant.
"We are constantly making sure that Mickey is where people are consuming content. So, a lot has been focused on Mickey's digital presence. Over the last few years, we have made sure that Mickey has an Instagram handle and a Facebook handle. It's such a timeless character," she said.
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If Rohit is not playing in first Test, Bumrah should captain India for entire Aus tour: Gavaskar
New Delhi: The legendary Sunil Gavaskar on Monday said that if India captain Rohit Sharma is not playing in the first Test against Australia in the upcoming marquee series, then Jasprit Bumrah should lead the side for the entire tour Down Under.
He said Rohit, whenever he comes in, should participate in the series only as a player.
The Australia tour for the Border-Gavaskar Trophy begins on November 22 in Perth, and Rohit is likely to miss the first match as his wife is expecting their second child. He is expected to join the team from the second game of the series.
Rohit is, however, not sure about the schedule yet.
In the absence of Rohit, Bumrah is likely to captain the team in Perth.
"It is important for the captain to play the first Test match. It's different if he is injured, but if he is not available, then the deputy leader will be under a lot of pressure," Gavaskar said on Sports Tak.
"I have been reading that Rohit Sharma might not play the first two Tests of the Australia series. I feel that, in that case the selection committee should appoint Jasprit Bumrah the captain of the side for the entire Australia tour, and tell Rohit Sharma that you will participate as a player in this series. For the first Test match, Rohit Sharma has to be there."
Rohit has been in terrible form of late as he has scored less than 100 runs in the three Tests against New Zealand at home.
The Indian team needs four wins from the five Tests in Australia to qualify for the World Test Championship Final.
Gavaskar said India cannot qualify for the WTC final from here.
"No, I don't. I actually dont. India cannot beat Australia 4-0 in the Test series. I'd be very, very I'd be over the moon. If they do that, I would be over the moon if they do that. But 4-0.
"India can win 3-1, 4-0 is... don't talk about the World Test Championship final. Now just focus on trying to win the series in Australia. Never mind whether you win 1-0, 2-0, 3-0, 3-1, 2-1. But go and win. Because that is how all of us Indian cricket fans are going to be back to feeling good again," Gavaskar said.
Asked if the clock is ticking for Rohit and Virat Kohli, he said, "It's ticking for everybody. It's not just them. But, because they are in their 30s, mid-30s, it will be tougher for them than the guys in the early 20s or early 30s.
"But the clock is ticking for everybody. Which is why I say, the more you are playing, the more you will be prepared to meet the demands of modern-day cricket.
"Totally understandable . This is one of those rare series where both of them have not been able to score runs. Don't forget, Kohli got a 70 in the second innings in Bengaluru. It's just one of those rarities where both these stalwarts have not been able to make significant contributions," he added.
He said a bad patch happens with everyone and how the player comes back from that phase will tell how good he is.
"What we are going to see in Australia is really going to be interesting. What we are going to see in Australia will determine the future of the Test team.
"Definitely yes. If they don't score runs in Australia, there will be a clamour for a new-look Indian team to start from the tour of England," he added.
Asked to review Gautam Gambhir's brief stint as the head coach, Gavaskar said the numbers tell the story.
"The results speak for themselves. Even in Sri Lanka, India lost an ODI series after a long time. And now here, it's a loss, it's a terrible loss. So, I think the results speak for themselves," he said.
