India's music scene has changed drastically, artists are empowered: Shreya Ghoshal
New Delhi (PTI): Singer Shreya Ghoshal says digital platforms have changed the Indian music landscape drastically, making it easier for independent artists to breakthrough and thrive.
The singer, who recently collaborated with Egyptian rapper Afroto for Coke Studio Global's new release "Sunn Beliya", said great artists now don't lack exposure.
"Music scene has drastically changed over the last two-three years. Thanks to the digital way of consuming music, a big number of independent artists are coming to the forefront. They are empowered. The ecosystem is also building around it and helping them out. I am happy that we are not losing out on great artists just because they don't have a way in," Ghoshal told PTI in an interview.
As somebody who forayed into the music industry as a teenager, the 39-year-old said entering the close and controlled playback circuit was challenging.
"I came into the industry when there was only playback music. So even then, to enter the kind of monopoly that was there and to be able to find a space for myself was another journey... But the journey for artists today is so different and I'm so happy. It is a very positive space to be in. Even if you put up a good song cover on Instagram, you will be heard," she added.
Ghoshal, known for singing chartbuster songs such as "Bairi Piya", "Jaadu hai nasha hai", "Teri meri", "Teri Ore" and "Tum Kya Mile", said the easy access to audience still does not guarantee success.
"With all the exposure we have to start thinking of making music differently. We need to look at the taste of people and the accessibility of music. We have to really do something fresh to be able to be heard and liked. The access is there but one has to put in a lot more effort to sustain."
The playback artist said the experience she has gained by working with musicians from across the globe has been an "eye opener" for her. Ghoshal said her international collaborations made her realise that it's not the language but the emotion that audiences connect with.
"We have similar thought processes, interests, dislikes, problems, and solutions. We have just different cultures and languages, but ultimately all human emotions are the same and that's what the message is in 'Sunn Beliya'," she added.
"Sunn Beliya" is penned by Afroto and Rashmi Virag. The composers are Afroto, Kaushik-Guddu, Issa & Assouad and NOVO. The peppy number features Ghoshal singing in Hindi and Bangla.
The singer said she always wanted to collaborate with Coke Studio and "Sunn Beliya" seemed like a perfect opportunity.
"I always wanted to do something with Coke Studio. When this happened, I was very excited and then I got to know it's global, so it was even better... This was a very organic, beautiful collaboration and Afroto is a sweet personality himself. He is eager, excited and full of ideas and energy. He is a fabulous performer," she said.
Even though there was a language barrier, Ghoshal said, creating the song was a smooth process as the concept was clear in their minds.
"'Sun Beliya' is a product of a proper global crossover and for me, it's a first so it was exciting. I think this is a beginning for me and I'm so glad that I'm the first Indian artist to do a song on Coke Studio's global platform. I'm happy to be representing India and Indian languages," the singer said.
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Ajit Pawar wins Baramati battle, defeats nephew Yugendra by more than 1 lakh votes
Baramati, Nov 23: Maharashtra deputy Chief Minister and NCP president Ajit Pawar on Saturday won from his traditional Baramati assembly constituency by defeating his nephew and NCP (SP) candidate Yugendra Pawar by more than one lakh votes.
Ajit, who parted ways with his uncle Sharad Pawar last year and was seeking an eighth term from this family bastion in Pune district, polled 1,81,132 votes while Yugendra Pawar polled 80,233 votes.
Ajit, thus, defeated his younger brother's son by 1,00,899 votes.
Five months ago, Sharad Pawar-led NCP (SP) had triumphed in Baramati in the Lok Sabha elections, with incumbent MP and Sharad Pawar's daughter Supriya Sule defeating Ajit Pawar's wife Sunetra by a margin of 1.5 lakh votes.
Both the NCP factions did not leave a single stone unturned during the assembly campaign, and even Sharad Pawar's wife Pratibha Pawar and Sule's daughter Revati were seen campaigning for Yugendra, while Ajit Pawar brought his mother on stage during his concluding rally in Baramati.
While Sharad Pawar told the people of Baramati that they needed a new leadership, alluding to Yugendra Pawar whom he described as a highly-educated candidate, Ajit Pawar cautioned people not to fall prey to the "emotional pitch" by the senior Pawar.
After Saturday's results, Ajit Pawar, who along with several other NCP legislators sided with the BJP-Shiv Sena government in 2023, could claim to be the real political heir of his estranged uncle who founded the NCP in 1999.
Sunetra Pawar, now a Rajya Sabha member, thanked the people of Baramati for reposing their faith once again in `Dada' (elder brother in Marathi, as Ajit is fondly called).
