How top sports leagues promote unhealthy eating behaviour
New York: Top sports leagues may be contributing to the escalating obesity epidemic among children and adolescents as the majority of food and beverages marketed through sponsorship of these events are unhealthy, says a US-based study.
"Unhealthy food and beverage promotion through organised sports is pervasive," said the study's lead investigator Marie Bragg, Assistant Professor at New York University School of Medicine.
"These organisations must put forth a better effort to protect their youngest and most impressionable fans," she added.
For the study published in the journal Pediatrics, researchers analysed Nielsen statistics of televised sports programmes among children 2-17 years of age.
The study found that, among the 10 most watched sports organisations, most of the food products were rated "unhealthy" under the guidelines of the Nutrient Profile Model, a profiling system that identifies nutritious value in Britain and Australia.
The US does not have a comparable measurement system.
The researchers examined sports sponsorship agreements covering 2006-2016 between food and beverage manufacturers and the 10 sports organisations with the most youth viewers.
These organisations were -- the National Football League (NFL), Major League Baseball (MLB), the National Hockey League (NHL), the National Basketball Association (NBA), the Fédération Internationale de Football Association (FIFA), the National Collegiate Athletic Association (NCAA)-even Little League Baseball and Ultimate Fighting Championship (UFC).
"The US is in the throes of a child and adolescent obesity epidemic, and these findings suggest that sports organisations and many of their sponsors are contributing, directly and indirectly, to it," Bragg said.
"Sports organisations need to develop more health-conscious marketing strategies that are aligned with recommendations from national medical associations," she added.
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Vodafone Idea moves SC seeking Rs 30k crore AGR dues waiver
New Delhi, May 15 (PTI): The Supreme Court on Thursday agreed to hear a fresh plea of Vodafone Idea seeking waiver of around Rs 30,000 crore adjusted gross revenue (AGR) dues.
A bench comprising Chief Justice B R Gavai and Justice Augustine George Masih was urged by senior lawyer Mukul Rohatgi, appearing for the telecom firm, that the plea needed an urgent hearing.
The telecom company has sought a waiver of around Rs 30,000 crore towards interest, penalty, and interest on penalty components of its AGR dues.
Rohatgi said the survival of the petitioner firm was crucial for maintaining competition in the telecom sector.
Now the Centre holds a 49 per cent stake in the company following a recent equity conversion of interest dues, he added.
The bench is likely to hear the plea on November 19.
The top court had previously refused to review its 2021 order rejecting the pleas of telecom majors including Bharti Airtel and Vodafone Idea for rectification of alleged errors in calculation of AGR dues payable by them.
A bench comprising former Chief Justice Sanjiv Khanna and Justices Abhay S Oka and Sanjay Kumar dismissed the pleas seeking review of the 2021 order in-chambers on January 28.
On July 23, 2021, the apex court dismissed their applications seeking rectification of the alleged errors in calculation of AGR dues.
The telecom companies argued that arithmetical errors in the calculation be rectified and there were cases of duplication of entries.
The top court in September 2020 fixed a time frame of 10 years for telecom service providers struggling to pay Rs 93,520 crore of AGR related dues to clear their outstanding amount to the government.
In its September 2020 order, the apex court said that telecom operators should make the payment of 10 percent of the total dues as demanded by the Department of Telecommunications (DoT) by March 31, 2021 and the rest amount would be paid in yearly instalments commencing from April 1, 2021 to March 31, 2031.
The top court, which held the demand raised by the DoT with respect to AGR dues as final, said there should neither be a dispute raised by the telecom companies nor any re-assessment.
The apex court in October 2019 delivered its verdict on the AGR issue.
The DoT moved a plea in the top court asking for a staggered payment of the dues by telcos over 20 years.
