How top sports leagues promote unhealthy eating behaviour
New York: Top sports leagues may be contributing to the escalating obesity epidemic among children and adolescents as the majority of food and beverages marketed through sponsorship of these events are unhealthy, says a US-based study.
"Unhealthy food and beverage promotion through organised sports is pervasive," said the study's lead investigator Marie Bragg, Assistant Professor at New York University School of Medicine.
"These organisations must put forth a better effort to protect their youngest and most impressionable fans," she added.
For the study published in the journal Pediatrics, researchers analysed Nielsen statistics of televised sports programmes among children 2-17 years of age.
The study found that, among the 10 most watched sports organisations, most of the food products were rated "unhealthy" under the guidelines of the Nutrient Profile Model, a profiling system that identifies nutritious value in Britain and Australia.
The US does not have a comparable measurement system.
The researchers examined sports sponsorship agreements covering 2006-2016 between food and beverage manufacturers and the 10 sports organisations with the most youth viewers.
These organisations were -- the National Football League (NFL), Major League Baseball (MLB), the National Hockey League (NHL), the National Basketball Association (NBA), the Fédération Internationale de Football Association (FIFA), the National Collegiate Athletic Association (NCAA)-even Little League Baseball and Ultimate Fighting Championship (UFC).
"The US is in the throes of a child and adolescent obesity epidemic, and these findings suggest that sports organisations and many of their sponsors are contributing, directly and indirectly, to it," Bragg said.
"Sports organisations need to develop more health-conscious marketing strategies that are aligned with recommendations from national medical associations," she added.
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TN youth from UAE has tested negative for Mpox: Health Minister Subramanian
Chennai, Nov 2: A 27-year-old native of Thiruvarur district, who had arrived from Sharjah, has tested negative for monkey pox, Health Minister Ma Subramanian said here on Saturday.
Test results from both the King Institute of Preventive Medicine and Research here and the Pune-based National Institute of Virology have show negative for Mpox virus, the minister said.
Subramanian had earlier in the day told reporters that result was awaited for the sample that had been dispatched to the NIV while test result from King Institute ruled out monkey pox.
On October 31, upon his arrival at Tiruchirappalli airport from the UAE, during screening, the young man displayed fever symptoms and small skin lesions. Hence, he was taken to a government hospital.
Subramanian said the returnee had been frightened and hence left for his hometown of Valangaiman in Thiruvarur district. "This treatment is for his good and in order to prevent the spread of infection," the minister said.
Hence, he was brought back to the hospital by the authorities with police help and he has been receiving good treatment at the state-run facility. Further, Subramanian said that the test result from the government-run King Institute indicated Chickenpox and marked negative for presence of Mpox.
Screening at airports for passengers arriving from foreign countries is going on continuously in the state and international airports have dedicated isolated rooms.
Special wards are ready in government medical college hospitals, including those in Chennai and Tiruchirappalli, to provide treatment for Mpox, in case anyone tests positive for the infection, the minister added.
