How top sports leagues promote unhealthy eating behaviour
New York: Top sports leagues may be contributing to the escalating obesity epidemic among children and adolescents as the majority of food and beverages marketed through sponsorship of these events are unhealthy, says a US-based study.
"Unhealthy food and beverage promotion through organised sports is pervasive," said the study's lead investigator Marie Bragg, Assistant Professor at New York University School of Medicine.
"These organisations must put forth a better effort to protect their youngest and most impressionable fans," she added.
For the study published in the journal Pediatrics, researchers analysed Nielsen statistics of televised sports programmes among children 2-17 years of age.
The study found that, among the 10 most watched sports organisations, most of the food products were rated "unhealthy" under the guidelines of the Nutrient Profile Model, a profiling system that identifies nutritious value in Britain and Australia.
The US does not have a comparable measurement system.
The researchers examined sports sponsorship agreements covering 2006-2016 between food and beverage manufacturers and the 10 sports organisations with the most youth viewers.
These organisations were -- the National Football League (NFL), Major League Baseball (MLB), the National Hockey League (NHL), the National Basketball Association (NBA), the Fédération Internationale de Football Association (FIFA), the National Collegiate Athletic Association (NCAA)-even Little League Baseball and Ultimate Fighting Championship (UFC).
"The US is in the throes of a child and adolescent obesity epidemic, and these findings suggest that sports organisations and many of their sponsors are contributing, directly and indirectly, to it," Bragg said.
"Sports organisations need to develop more health-conscious marketing strategies that are aligned with recommendations from national medical associations," she added.
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Pizza Hut China debuts unusual bullfrog pizza, sparking mixed reactions online
Beijing : Pizza Hut China has taken a bold step into culinary experimentation by introducing a limited-edition pizza topped with deep-fried bullfrog, a move that has garnered both curiosity and criticism online. The unconventional dish was first highlighted by global food trend expert David Henke, who shared a photo of the new menu item on X (formerly Twitter), noting the diverse protein preferences in different cultures.
The pizza, known as "Goblin Pizza," features a thick crust, red sauce, a layer of parsley, and a whole deep-fried bullfrog as the centerpiece. The frog's "eyes" are created with halved hard-boiled eggs, each topped with a black olive, making for a visually striking presentation. According to Korean news outlet Maeil Business Newspaper, the unusual offering is a collaboration with Dungeons and Dragons, inspired by a character from the game.
Details about the availability of this new creation are limited, with no specific information provided on Pizza Hut’s official website. However, the quirky menu item has already become a talking point on social media, drawing a mix of reactions ranging from shock to curiosity.
On Reddit, a photo of the pizza was shared, fueling further debate. Some users labeled the dish as “pure blasphemy,” while one user went so far as to say, “This pizza is a felony.” Another asked, “Why ruin a pizza like that?”
Not all feedback was negative; one commenter admitted that while the frog might be off-putting, they'd be more accepting if the pizza underneath was satisfactory. Another joked, "You can ribbet this right into the garbage."
Amidst the critique, there were voices of intrigue. One foodie defended the dish, saying, “Fried frog legs are so good! Maybe next time, shred the frog leg meat and add it to the pizza—that would be pretty good.”
