How top sports leagues promote unhealthy eating behaviour
New York: Top sports leagues may be contributing to the escalating obesity epidemic among children and adolescents as the majority of food and beverages marketed through sponsorship of these events are unhealthy, says a US-based study.
"Unhealthy food and beverage promotion through organised sports is pervasive," said the study's lead investigator Marie Bragg, Assistant Professor at New York University School of Medicine.
"These organisations must put forth a better effort to protect their youngest and most impressionable fans," she added.
For the study published in the journal Pediatrics, researchers analysed Nielsen statistics of televised sports programmes among children 2-17 years of age.
The study found that, among the 10 most watched sports organisations, most of the food products were rated "unhealthy" under the guidelines of the Nutrient Profile Model, a profiling system that identifies nutritious value in Britain and Australia.
The US does not have a comparable measurement system.
The researchers examined sports sponsorship agreements covering 2006-2016 between food and beverage manufacturers and the 10 sports organisations with the most youth viewers.
These organisations were -- the National Football League (NFL), Major League Baseball (MLB), the National Hockey League (NHL), the National Basketball Association (NBA), the Fédération Internationale de Football Association (FIFA), the National Collegiate Athletic Association (NCAA)-even Little League Baseball and Ultimate Fighting Championship (UFC).
"The US is in the throes of a child and adolescent obesity epidemic, and these findings suggest that sports organisations and many of their sponsors are contributing, directly and indirectly, to it," Bragg said.
"Sports organisations need to develop more health-conscious marketing strategies that are aligned with recommendations from national medical associations," she added.
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Woman died post delivery after Pune hospital refused admission over Rs 10 lakh deposit
Mumbai (PTI): BJP MLC Amit Gorkhe on Thursday claimed a Pune-based hospital refused to admit the pregnant wife of his personal secretary due to non-payment of advance deposit of Rs 10 lakh.
The woman, Tanisha Bhise, later died at another hospital after giving birth to twins, he said in a video message.
Her husband Sushant works as a personal secretary to Gorkhe.
The hospital refuted the allegations and blamed the woman's kin for giving "misleading information".
"Despite an assurance to pay Rs 3 lakh immediately, the hospital denied admission to the patient. Even a call was made from Mantralaya to the Deenanath Mangeshkar Hospital, but it did not yield any response from the hospital," Gorkhe alleged.
"The woman was later taken to another hospital, where she gave birth to twin girls but passed away. This is a serious issue. I request the chief minister to take strict action against the hospital. I will also raise this matter in the upcoming legislative session," Gorkhe said.
Shiv Sena (UBT) leader Sushma Andhare also took to social media and asserted the hospital sought Rs 10 lakh as deposit despite the woman's kin agreeing to arrange Rs 2.5 lakh immediately and the rest in a short period.
"Even after a call from Mantralaya, the hospital did not change its stand. The patient had to be shifted to another hospital, where she delivered twins but did not survive. Had the hospital administration shown some humanitarian consideration, Tanisha Bhise might have been alive today," Andhare stated.
BJP leader and MLC Chitra Wagh also criticised the hospital's action and sought strict action, including revoking licences of doctors or hospitals found guilty of such behaviour.
"If this is the treatment meted out to someone close to a legislator, one can only imagine the plight of ordinary patients," Wagh said.
Wagh in her post on X said, "The doctors were supposed to offer support to the woman but they showed their commercial interest only. If such type of treatment is offered by the hospitals operated by charitable trusts, then the doctor's license should be cancelled and hospital should be closed. One strong step would give a message to others who practice in such way."
The hospital, meanwhile, refuted the allegations and blamed the woman's kin for giving "misleading information".
"We will prepare a detailed report about the incident and will submit it to the health department of the state. The report will have detailed medical information about the incident which was concealed by the kin of the deceased woman,” said Deenanath Mangeshkar Hospital medical director Dr Dhananjay Kelkar said.
