How top sports leagues promote unhealthy eating behaviour
New York: Top sports leagues may be contributing to the escalating obesity epidemic among children and adolescents as the majority of food and beverages marketed through sponsorship of these events are unhealthy, says a US-based study.
"Unhealthy food and beverage promotion through organised sports is pervasive," said the study's lead investigator Marie Bragg, Assistant Professor at New York University School of Medicine.
"These organisations must put forth a better effort to protect their youngest and most impressionable fans," she added.
For the study published in the journal Pediatrics, researchers analysed Nielsen statistics of televised sports programmes among children 2-17 years of age.
The study found that, among the 10 most watched sports organisations, most of the food products were rated "unhealthy" under the guidelines of the Nutrient Profile Model, a profiling system that identifies nutritious value in Britain and Australia.
The US does not have a comparable measurement system.
The researchers examined sports sponsorship agreements covering 2006-2016 between food and beverage manufacturers and the 10 sports organisations with the most youth viewers.
These organisations were -- the National Football League (NFL), Major League Baseball (MLB), the National Hockey League (NHL), the National Basketball Association (NBA), the Fédération Internationale de Football Association (FIFA), the National Collegiate Athletic Association (NCAA)-even Little League Baseball and Ultimate Fighting Championship (UFC).
"The US is in the throes of a child and adolescent obesity epidemic, and these findings suggest that sports organisations and many of their sponsors are contributing, directly and indirectly, to it," Bragg said.
"Sports organisations need to develop more health-conscious marketing strategies that are aligned with recommendations from national medical associations," she added.
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Jammu and Kashmir enter maiden Ranji Trophy final; Bengal left stunned
Kalyani (West Bengal) (PTI): Sixty seven years after their maiden appearance, Jammu and Kashmir stormed into the Ranji Trophy finals for the first time on Wednesday, upstaging two-time former champions Bengal by six wickets in the semifinals here to add another historic chapter to a fairytale season so far.
Auqib Nabi's stunning nine-wicket match haul and their IPL star Abdul Samad's fearless strokeplay ensured that the side once labelled "perennial underachievers" now stands one step away from the title.
Chasing a modest 126 at the Bengal Cricket Academy ground, J&K rode on Samad's unbeaten 30 off 27 balls (3x6, 1x4) and rookie Vanshaj Sharma's composed 43 not out off 83 ball (4x4) as the pair stitched an unbroken 55-run stand for the fourth wicket to seal history on the fourth and penultimate day of the semifinal.
In a heartwarming gesture, Samad, who had done the bulk of the damage, allowed the 22-year-old Vanshaj to finish it in style and the youngster launched Mukesh Kumar over long-on for six to spark wild celebrations in the visiting camp.
From strugglers to history-makers
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Jammu and Kashmir had played 334 Ranji matches before this season, winning only 45. It took them 44 years to register their first victory, against Services in 1982-83.
Knockout appearances were rare. A breakthrough came in 2013-14 when they edged Goa on net run rate to reach the quarterfinals, and in 2015-16 they stunned Mumbai at the Wankhede Stadium under state icon Parveez Rasool.
But consistency eluded them for decades as this season, under coach Ajay Sharma and captain Paras Dogra, they transformed belief into results.
After an opening loss to Mumbai, they bounced back with innings wins over Rajasthan and key victories against Delhi and Hyderabad to enter the knockouts.
A dramatic 56-run win over Madhya Pradesh in the quarterfinal, powered by Nabi’s 12/110, brought them to the semifinals for the first time.
Bengal's big names, bigger letdown
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With four India internationals in Mohammed Shami, Akash Deep, Mukesh Kumar and Shahbaz Ahmed, and India A star batter Abhimanyu Easwran along with home advantage to boot, this was Bengal's game to lose.
They did exactly that after folding for 99 in 25.1 overs on day three that set Jammu and Kashmir a paltry 126 to win.
Resuming at 43/2 on the penultimate day, J&K lost an early wicket but Bengal failed to sustain pressure despite Akash Deep's relentless 15-over morning spell (3/46) and Shami's probing 1/24 from 24 overs.
There were anxious moments when Shubham Pundir was cleaned up and Dogra edged behind -- a low diving catch by Abishek Porel off Akash Deep eventually upheld after review.
But Bengal looked fatigued and short of ideas once Samad counterattacked. The IPL batter, retained by Lucknow Super Giants, turned the tide in a single over against Akash Deep that fetched 18 runs.
He did not spare Shahbaz either, dancing down the track to deposit him over mid-wicket and then through covers as J&K crossed the 100-run mark.
From there, shoulders dropped in the Bengal camp.
The introduction of part-time options and a visible dip in intensity underlined a campaign that promised much but fizzled when it mattered most.
Nabi's season for the ages
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The foundations of Jammu and Kashmir's win, however, were laid by Nabi.
"Last time we missed it in the quarters but we did all the hard work and we deserved it," said Nabi after winning the man-of-the-match.
The 29-year-old pacer followed his 12-wicket match haul in the quarterfinal against Madhya Pradesh with another devastating effort, finishing with nine wickets in the match, including a five-for in the first innings, to take his season's tally to 55 wickets at an average of under 13.
Nabi had also contributed with the bat playing a decisive knock at No.9.
J&K had posted 302 in their first innings, reducing the deficit to 26, thanks to Dogra's gritty 58 (112 balls), Samad's counterattacking 82 (85 balls) and a crucial late surge from Nabi (42 off 54) and Yudhvir Singh (33) in a 64-run last-wicket stand.
Dogra's milestone
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For 41-year-old captain Paras Dogra, it was a week of personal and collective milestones.
In a career spanning 24 years across Himachal Pradesh, Pondicherry and now J&K, Dogra also became only the second batter after Wasim Jaffer to score 10,000 Ranji Trophy runs.
Introduced to the game by his father Kultar, Dogra's journey has been one of endurance and quiet steel.
"It's a big achievement, never thought about it. I enjoyed the journey full of ups and downs. The game makes you a strong human being," Dogra said.
His resolute half-century in a 143-run partnership with Samad in the first innings set the tone for the side's resilience.
