How top sports leagues promote unhealthy eating behaviour
New York: Top sports leagues may be contributing to the escalating obesity epidemic among children and adolescents as the majority of food and beverages marketed through sponsorship of these events are unhealthy, says a US-based study.
"Unhealthy food and beverage promotion through organised sports is pervasive," said the study's lead investigator Marie Bragg, Assistant Professor at New York University School of Medicine.
"These organisations must put forth a better effort to protect their youngest and most impressionable fans," she added.
For the study published in the journal Pediatrics, researchers analysed Nielsen statistics of televised sports programmes among children 2-17 years of age.
The study found that, among the 10 most watched sports organisations, most of the food products were rated "unhealthy" under the guidelines of the Nutrient Profile Model, a profiling system that identifies nutritious value in Britain and Australia.
The US does not have a comparable measurement system.
The researchers examined sports sponsorship agreements covering 2006-2016 between food and beverage manufacturers and the 10 sports organisations with the most youth viewers.
These organisations were -- the National Football League (NFL), Major League Baseball (MLB), the National Hockey League (NHL), the National Basketball Association (NBA), the Fédération Internationale de Football Association (FIFA), the National Collegiate Athletic Association (NCAA)-even Little League Baseball and Ultimate Fighting Championship (UFC).
"The US is in the throes of a child and adolescent obesity epidemic, and these findings suggest that sports organisations and many of their sponsors are contributing, directly and indirectly, to it," Bragg said.
"Sports organisations need to develop more health-conscious marketing strategies that are aligned with recommendations from national medical associations," she added.
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No nation can progress unless small traders are protected: Arvind Kejriwal
Chandigarh (PTI): No nation can progress unless small shopkeepers and traders are protected and given ease of doing business, Aam Aadmi Party national convener Arvind Kejriwal said on Thursday.
Kejriwal made the remarks while addressing the maiden meeting of the Punjab State Traders Commission in Mohali, where he was accompanied by Punjab Chief Minister Bhagwant Mann.
The former Delhi chief minister said that through the commission, local markets will be upgraded, and long-pending small issues of shopkeepers will be resolved.
He said the purpose of the commission is to make the tax system simpler, more transparent, and trader-friendly.
"Till now, in our country, traders and businessmen have been viewed with a very negative mindset. No matter which government or which party ruled, everyone treated traders as thieves," Kejriwal said.
"I pray that one day our government is formed at the Centre and we free you from GST. There is a kind of tax terrorism going on," he said.
Kejriwal termed the traders also a victim of politicians, who, he said, only remember them during elections and then, once in power, to extort money till the next election.
"I come from a trading family. I understand the pain and suffering of a trader. You may remember how, as children, we used to go to the village during summer holidays. My uncle there had a grocery shop at the bus stand. During summer vacations, many times I would manage the entire shop alone for days. I understand the pain of a shopkeeper," he said.
The AAP leader said the governments always talk about big investments everywhere. "But no one ever paid attention to the small shopkeeper running a grocery store, a clothing shop, a bread shop, a tile shop, or shops in small markets."
Attacking the rival parties in Punjab, he said that after their run was over, neither the Akali Dal nor the Congress would have dared to go among the public and seek honest feedback.
"After four years, they would face such abuse that I do not think the Congress government would have had the courage to pass around a microphone in a public gathering and say, speak whatever you want … If it had happened during the Akali Dal government, the microphone would not have returned," he said.
