New Delhi, May 3: More than a quarter of India's population or 337 million people would use a smartphone in 2018 -- a 16 per cent growth which is the highest rate of any country in the world -- market research company eMarketer said on Thursday.
Since its last forecast, eMarketer increased its estimate for the smartphone audience in India by more than 31 million people.
This uptick is thanks to the growth in smartphone usage in urban areas, where affordable smartphones are becoming widely available, the research firm said in a statement.
"India still faces technological challenges that are holding back mass smartphone adoption. "Mobile Internet speeds are among the slowest in the world, around two-thirds of the population still lives in rural areas and feature phones are by no means obsolete," said Chris Bendtsen, Senior Forecasting Analyst, eMarketer.
Advertisers can still be optimistic about the future.
"Smartphones are getting cheaper, mobile data prices have fallen and urbanisation continues. Over the next four years, as speeds and rural reach improve, eMarketer expects the smartphone audience to reach close to half a billion users," Bendtsen noted.
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Bengaluru (PTI): An impeccable Mohammed Siraj led a group of fired-up Gujarat Titans bowlers as they limited the vaunted batting unit of Royal Challengers Bengaluru to 169 for eight despite a providential 54 by Liam Livingstone in the IPL match here on Wednesday.
Once the Titans decided to bowl first, they would not have envisioned such a domination over a potent batting line-up even considering the rather unexpected slow and grippy pitch.
The slip-down started with the wicket of Virat Kohli (7), who began with a lovely cover driven four off Siraj (4-0-19-3).
But the ace batter fell to left-arm seamer Arshad Khan, who came in for Kagiso Rabada, attempting a pull that ended in the hands of Prasidh Krishna at fine leg.
Thereafter the RCB top-order was poleaxed by GT bowlers led by Siraj, who joined the side after a seven-season stint in the red and gold jersey.
Phil Salt, who was dropped on zero by Jos Buttler off Siraj, skipper Rajat Patidar and Devdutt Padikkal paraded back to the hut as RCB slumped to 42 for four in 6.2 overs.
However, Salt and Devdutt might feel a tinge of regret because both of them tried to give space to themselves for big shots to get castled by Siraj.
Perhaps, a bit of restraint could have earned them a longer life-span in the middle.
However, the Royal Challengers found some stability through Jitesh Sharma (33, 21b) and Livingstone (54, 40b, 1x4, 5x6) as they added 52 runs off 38 balls for the fifth wicket.
The impressive left-arm spinner R Sai Kishore (2/22), who varied his line and pace exemplarily, broke the alliance, dismissing Jitesh, who skied him to Rahul Tewatia.
It was a redemption point for Tewatia as well because he had earlier dropped Livingstone on 9 off Sai Kishore.
It proved costly for GT as the English batter hammered Rashid Khan for three sixes in an over, two in a row, to reach his fifty in 39 balls.
Livingstone milked 46 precious runs for the seventh wicket with Tim David to take RCB past the 150-run mark.
David's 18-ball 32 (3x4, 2x6) gave the home side some fuel in the death overs.