Cupertino : Apple unveiled its iPhone 11 models Tuesday, touting upgraded, ultra-wide cameras as it updated its popular smartphone lineup and cut its entry price to USD 699.

The newest handsets come as Apple seeks to spur new upgrades in a slumping global smartphone market.

The new iPhones are "jam packed with new capabilities and an incredible new design," Apple chief executive Tim Cook told a launch event in Cupertino, California.

The surprise from Apple was the reduction in the entry-level price at USD 699, down from the starting level of USD 749 for the iPhone XR a year ago even as many premium devices are being priced around USD 1,000.

Apple additionally unveiled a more expensive "Pro" model of the iPhone 11.

It also set launch dates for its original video offering, Apple TV+, and its game subscription service as part of efforts to reduce its dependence on the iPhone.

The TV+ service will launch November 1 in more than 100 countries at USD 4.99 per month and will include a "powerful and inspiring lineup of original shows, movies and documentaries".

Apple is featuring scripted dramas, comedies and movies as well as children's programs in the service, which will compete against streaming giants like Netflix and Amazon.

"With Apple TV+, we are presenting all-original stories from the best, brightest and most creative minds, and we know viewers will find their new favorite show or movie on our service," said Zack Van Amburg, Apple's head of video.

Apple said customers who purchase an iPhone, iPad, Apple TV, iPod touch or Mac will get the first year of the service for free.

The company's online gaming subscription service, Apple Arcade, will launch next week, offering exclusive titles for mobile and desktop users.

The new service, which will also cost USD 4.99 per month, will include more than 100 game titles made for Apple devices.

"You can't find these games on any other mobile platform or subscription service, no games service ever launched as many games, and we can't wait for you to play all of that," product manager Ann Thai told the Apple media event.

Apple also unveiled updates to its iPad tablet and Apple Watch smartwatch.

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Leh/Jammu (PTI): Union Home Minister Amit Shah on Friday described the return of sacred relics of Lord Buddha to Ladakh after 75 years as a "historic reunion" and said that the Union Territory has remained a "living land of dharma", preserving and nurturing Buddhist knowledge for centuries.

Stressing the relevance of Buddha's teachings in modern times, Shah said the message of peace, compassion and the middle path was even more important today than it was 2,500 years ago.

"Ladakh has been a living land of dharma for centuries. When the Dalai Lama comes here, he says this land is not merely a geographical land but a living laboratory of Buddhist culture and compassion," Shah said, speaking after the inauguration of the sacred holy relics exposition of Tathagata Buddha and the 2569th Buddha Purnima celebrations at Jivetsal in Leh during his two-day visit to Ladakh.

Calling Ladakh a land of compassion, he said this land has preserved and nurtured knowledge. "Whenever Buddhism faced crises, this land worked to protect the teachings of Buddha. And when peace returned, it helped to expand and carry forward that preserved wisdom," he added.

"Unless one internalises knowledge and makes it a part of oneself, liberation is not possible. Knowledge is incomplete without spiritual practice, while spiritual practice without knowledge is blind. Therefore, the union of spiritual practice and knowledge is the right path. Even after all this, if there is no moral discipline, one cannot lead a truly wise life. The basis of a life of wisdom is moral discipline," he said.

Shah said it was through Ladakh and adjoining routes that the teachings of Tathagata Buddha, which originated in India, spread to China and several other countries.

"The message that emerged from the land of Ladakh has become a guiding force for many people around the world to take their lives forward. The presence of these sacred relics in Ladakh reminds us that India's civilisation has, for thousands of years, given the message of peace and coexistence," he said.

He said that in a diverse region like Ladakh and Kargil, this message becomes even more relevant. "This heritage still tells us today that amidst conflict and unrest, only the path of peace and compassion can provide solutions."

He said the return of the relics on Buddha Purnima had enhanced the significance of the festival for the people of Ladakh.

"These sacred relics have come to Ladakh after 75 years. It is as if Buddha himself is present here today," Shah said, adding that followers of Buddhism and people of other faiths in Ladakh and Kargil would draw spiritual energy from the relics.

Highlighting Ladakh's role in the spread of Buddhism, Shah said Kashmir was once an ancient centre of Buddhist studies, Mahayana philosophy and Buddhist art, from where Ladakh first came into close contact with Buddhism.

He said Emperor Ashoka's envoys laid the foundation of Buddhist influence in Ladakh through Kashmir and Gandhara, while Mahayana Buddhism expanded in the region during the Kushan period between the first and third centuries CE.

The Silk Route linking Kashmir, Leh, Yarkand, Khotan and Tibet became a channel not only for trade but also for ideas, monks, manuscripts and artistic traditions, Shah said.

He added that later, Tibetan influence between the seventh and tenth centuries further enriched Ladakh through Mahayana and Vajrayana traditions.

Stressing the relevance of Buddha's teachings in modern times, Shah said the message of peace, compassion and the middle path was even more important today than it was 2,500 years ago.

"Amid conflict and unrest, only the path of peace and compassion can provide solutions," he said.

Shah also appealed to the Ladakh administration to ensure complete arrangements so that followers of all faiths, especially Buddhists, could visit and pay obeisance to the relics.