Samsung plans to install about 5 LED cinema screens in India by 2018 end
New Delhi, Aug 27 : Samsung India is looking to install about five of its 4K Onyx Cinema LED displays at movie theatres across the country by the end of 2018, a senior company executive has said.
The South Korean tech giant introduced the LED display for large screens in collaboration with multiplex theatre major PVR Cinemas in India on Monday.
"This is our first installation and we are trying to go further and install many more screens in the country. Roughly 5-7 installations (in India) is what we are looking at before we exit 2018," Puneet Sethi, Vice President, Consumer Electronics Enterprise Business, Samsung India, told IANS.
IANS had first reported in May that PVR Cinemas will be among the first multiplex chains to install Onyx Cinema LED in the country and that the LED screen would be deployed at PVR multiplexes in Delhi and Mumbai.
"To begin with in India, we are concentrating only on Delhi and Mumbai. As we get into the first quarter of 2019, we will also focus on other metro cities such as Bengaluru, Pune and Hyderabad," Sethi said.
"We are in discussion with other leading multiplex chains as well," Sethi added.
The technology was originally introduced by Samsung in 2017 and it deployed the first screen in Korea.
PVR Cinemas said it would install the 4K Onyx Cinema LED screen in Mumbai by the end of 2018.
"This financial year we are looking at one more installation, which will be in Lower Parel, Mumbai," said Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd.
The installation of one LED screen roughly requires 8-10 weeks.
"Based on the response of viewers in these two cities, we would decide about further installations in 2019," Bijli added.
With this new technology, currently available only in a few countries across the world, enthusiasts can watch movies with better picture quality, true colours, and greater vibrancy and accuracy, Samsung India claimed.
The LED display comes with comprehensive solutions such as "Onyx View", "Onyx 3D" and "Onyx Sound". The screen delivers HDR (High Dynamic Range) to the cinema, showcasing on-screen contents at peak brightness level, nearly 10 times greater than that offered by the standard cinema projectors.
The screen offers "Onyx" surround sound from JBL by Harman International and Samsung's Audio Lab.
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Prasidh, Kuldeep limit South Africa to 270 after De Kock's hundred
Visakhapatnam (PTI): India fought back gallantly through Prasidh Krishna and Kuldeep Yadav after Quinton de Kock struck his 23rd hundred, keeping South Africa to a manageable 270 in the third and series-deciding final ODI, here Saturday.
India won the toss after judging the spin of the coin incorrectly 20 times in a row. They had little hesitation in inserting the Proteas into bat, a clear indication of dew factor dominating the thought.
After Arshdeep Singh sent back Ryan Rickelton early, De Kock (106, 89b, 8x4, 6x4) struck his seventh century against India and put on 113 runs off 124 balls with skipper Temba Bavuma (48, 67b) as the visitors moved to a healthy position.
De Kock was severe on Prasidh (4/66), who erred on length continuously in his first spell (2-0-27-0). The left-hander biffed the pacer for 6, 6, 4 in his second over to milk 18 runs.
The 32-year-old quickly pounced on anything that was short, and pacers Prasidh and Harshit offered him plenty of feed on his pet areas.
Bavuma was more sedate, and made runs through those typical dabs and jabs, occasionally unfurling a drive of elan.
De Kock moved to fifty in 42 balls, and never let the tempo down reaching his hundred in 79 balls.
India found temporary relief when Ravindra Jadeja induced a false slash from Bavuma to get caught by Virat Kohli at point.
The tourists got another move on through a 54-run partnership between De Kock and Matthew Breetzkle for the third wicket, and at 168 for two in 28 overs they were in a good position to press on.
But Breetzke's punishment of part-time spinner Tilak Varma forced a rethink in the Indian camp, as skipper KL Rahul brought back Prasidh for a second spell.
What a masterstroke it turned out to be! The Karnataka man broke the back of South Africa’s top and middle order in an exceptional second spell (4-0-11-3).
Breetzke was the first man to go, trapped plumb in front with a straight one and four balls later Aiden Markram uppishly chipped a fuller delivery to Kohli at short covers.
Prasidh soon castled De Kock, whose ugly cross-batted swipe failed to connect a full length delivery from the pacer.
All of a sudden, SA found themselves at a shaky 199 for five, losing three wickets in the space of three overs.
Once Prasidh was done away with the top and middle-order, left-arm wrist spinner Kuldeep (4/41) took over and mopped up the tail as SA fell short of even a par total on this track.
