WhatsApp to start showing ads to users in parts of messaging app
California, Jun 17 (AP): WhatsApp said Monday that users will start seeing ads in parts of the app, as owner Meta Platforms moves to cultivate a new revenue stream by tapping the billions of people that use the messaging service.
Advertisements will be shown only in the app's Updates tab, which is used by as many as 1.5 billion people each day. However, they won't appear where personal chats are located, developers said.
“The personal messaging experience on WhatsApp isn't changing, and personal messages, calls and statuses are end-to-end encrypted and cannot be used to show ads,” WhatsApp said in a blog post.
It's a big change for the company, whose founders Jan Koum and Brian Acton vowed to keep the platform free of ads when they created it in 2009.
Facebook purchased WhatsApp in 2014 and the pair left a few years later. Parent company Meta Platforms Inc. has long been trying to generate revenue from WhatsApp.
WhatsApp said ads will be targeted to users based on information like their age, the country or city where they're located, the language they're using, the channels they're following in the app, and how they're interacting with the ads they see.
WhatsApp said it won't use personal messages, calls and groups that a user is a member of to target ads to the user.
It's one of three advertising features that WhatsApp unveiled on Monday as it tries to monetise the app's user base. Channels will also be able to charge users a monthly fee for subscriptions so they can get exclusive updates. And business owners will be able to pay to promote their channel's visibility to new users.
Most of Meta's revenue comes from ads. In 2025, the Menlo Park, California-based company's revenue totalled USD 164.5 billion and USD 160.6 billion of it came from advertising.
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Jammu and Kashmir enter maiden Ranji Trophy final; Bengal left stunned
Kalyani (West Bengal) (PTI): Sixty seven years after their maiden appearance, Jammu and Kashmir stormed into the Ranji Trophy finals for the first time on Wednesday, upstaging two-time former champions Bengal by six wickets in the semifinals here to add another historic chapter to a fairytale season so far.
Auqib Nabi's stunning nine-wicket match haul and their IPL star Abdul Samad's fearless strokeplay ensured that the side once labelled "perennial underachievers" now stands one step away from the title.
Chasing a modest 126 at the Bengal Cricket Academy ground, J&K rode on Samad's unbeaten 30 off 27 balls (3x6, 1x4) and rookie Vanshaj Sharma's composed 43 not out off 83 ball (4x4) as the pair stitched an unbroken 55-run stand for the fourth wicket to seal history on the fourth and penultimate day of the semifinal.
In a heartwarming gesture, Samad, who had done the bulk of the damage, allowed the 22-year-old Vanshaj to finish it in style and the youngster launched Mukesh Kumar over long-on for six to spark wild celebrations in the visiting camp.
From strugglers to history-makers
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Jammu and Kashmir had played 334 Ranji matches before this season, winning only 45. It took them 44 years to register their first victory, against Services in 1982-83.
Knockout appearances were rare. A breakthrough came in 2013-14 when they edged Goa on net run rate to reach the quarterfinals, and in 2015-16 they stunned Mumbai at the Wankhede Stadium under state icon Parveez Rasool.
But consistency eluded them for decades as this season, under coach Ajay Sharma and captain Paras Dogra, they transformed belief into results.
After an opening loss to Mumbai, they bounced back with innings wins over Rajasthan and key victories against Delhi and Hyderabad to enter the knockouts.
A dramatic 56-run win over Madhya Pradesh in the quarterfinal, powered by Nabi’s 12/110, brought them to the semifinals for the first time.
Bengal's big names, bigger letdown
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With four India internationals in Mohammed Shami, Akash Deep, Mukesh Kumar and Shahbaz Ahmed, and India A star batter Abhimanyu Easwran along with home advantage to boot, this was Bengal's game to lose.
They did exactly that after folding for 99 in 25.1 overs on day three that set Jammu and Kashmir a paltry 126 to win.
Resuming at 43/2 on the penultimate day, J&K lost an early wicket but Bengal failed to sustain pressure despite Akash Deep's relentless 15-over morning spell (3/46) and Shami's probing 1/24 from 24 overs.
There were anxious moments when Shubham Pundir was cleaned up and Dogra edged behind -- a low diving catch by Abishek Porel off Akash Deep eventually upheld after review.
But Bengal looked fatigued and short of ideas once Samad counterattacked. The IPL batter, retained by Lucknow Super Giants, turned the tide in a single over against Akash Deep that fetched 18 runs.
He did not spare Shahbaz either, dancing down the track to deposit him over mid-wicket and then through covers as J&K crossed the 100-run mark.
From there, shoulders dropped in the Bengal camp.
The introduction of part-time options and a visible dip in intensity underlined a campaign that promised much but fizzled when it mattered most.
Nabi's season for the ages
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The foundations of Jammu and Kashmir's win, however, were laid by Nabi.
"Last time we missed it in the quarters but we did all the hard work and we deserved it," said Nabi after winning the man-of-the-match.
The 29-year-old pacer followed his 12-wicket match haul in the quarterfinal against Madhya Pradesh with another devastating effort, finishing with nine wickets in the match, including a five-for in the first innings, to take his season's tally to 55 wickets at an average of under 13.
Nabi had also contributed with the bat playing a decisive knock at No.9.
J&K had posted 302 in their first innings, reducing the deficit to 26, thanks to Dogra's gritty 58 (112 balls), Samad's counterattacking 82 (85 balls) and a crucial late surge from Nabi (42 off 54) and Yudhvir Singh (33) in a 64-run last-wicket stand.
Dogra's milestone
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For 41-year-old captain Paras Dogra, it was a week of personal and collective milestones.
In a career spanning 24 years across Himachal Pradesh, Pondicherry and now J&K, Dogra also became only the second batter after Wasim Jaffer to score 10,000 Ranji Trophy runs.
Introduced to the game by his father Kultar, Dogra's journey has been one of endurance and quiet steel.
"It's a big achievement, never thought about it. I enjoyed the journey full of ups and downs. The game makes you a strong human being," Dogra said.
His resolute half-century in a 143-run partnership with Samad in the first innings set the tone for the side's resilience.
