WhatsApp to start showing ads to users in parts of messaging app
California, Jun 17 (AP): WhatsApp said Monday that users will start seeing ads in parts of the app, as owner Meta Platforms moves to cultivate a new revenue stream by tapping the billions of people that use the messaging service.
Advertisements will be shown only in the app's Updates tab, which is used by as many as 1.5 billion people each day. However, they won't appear where personal chats are located, developers said.
“The personal messaging experience on WhatsApp isn't changing, and personal messages, calls and statuses are end-to-end encrypted and cannot be used to show ads,” WhatsApp said in a blog post.
It's a big change for the company, whose founders Jan Koum and Brian Acton vowed to keep the platform free of ads when they created it in 2009.
Facebook purchased WhatsApp in 2014 and the pair left a few years later. Parent company Meta Platforms Inc. has long been trying to generate revenue from WhatsApp.
WhatsApp said ads will be targeted to users based on information like their age, the country or city where they're located, the language they're using, the channels they're following in the app, and how they're interacting with the ads they see.
WhatsApp said it won't use personal messages, calls and groups that a user is a member of to target ads to the user.
It's one of three advertising features that WhatsApp unveiled on Monday as it tries to monetise the app's user base. Channels will also be able to charge users a monthly fee for subscriptions so they can get exclusive updates. And business owners will be able to pay to promote their channel's visibility to new users.
Most of Meta's revenue comes from ads. In 2025, the Menlo Park, California-based company's revenue totalled USD 164.5 billion and USD 160.6 billion of it came from advertising.
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Chair hurled at Union Minister of State V. Somanna during public event in Koppal
Koppal: Tension prevailed for a brief period at Hitnal village in Koppal taluk on Monday after a chair was allegedly hurled at Union Minister of State for Railways and Jal Shakti, V. Somanna, during a public function.
The incident occurred when Somanna was attending the foundation stone–laying ceremony for a railway flyover near Hitnal village.
According to reports, a group of Congress workers expressed anger over the alleged exclusion of Koppal MP K. Rajashekar Basavaraj Hitnal and District In-charge Minister Shivaraj Tangadagi from the invitation list for the program. During the incident, a chair was reportedly thrown, but the Minister was unharmed as his security personnel intervened in time.
Following the incident, chaos ensued at the venue for some time, with protesters allegedly throwing chairs and staging a demonstration in front of Somanna’s vehicle, accusing the organisers of violating protocol.
The railway flyover project, being taken up for Rs 27 crore, connects the Hitnal–Munirabad–Ginigera stretch.
Reacting to the incident, Somanna said the project was fully funded by the Central government and denied any breach of protocol. “There was no violation of etiquette related to the programme. The disturbance was created intentionally,” he said.
