WhatsApp to start showing ads to users in parts of messaging app
California, Jun 17 (AP): WhatsApp said Monday that users will start seeing ads in parts of the app, as owner Meta Platforms moves to cultivate a new revenue stream by tapping the billions of people that use the messaging service.
Advertisements will be shown only in the app's Updates tab, which is used by as many as 1.5 billion people each day. However, they won't appear where personal chats are located, developers said.
“The personal messaging experience on WhatsApp isn't changing, and personal messages, calls and statuses are end-to-end encrypted and cannot be used to show ads,” WhatsApp said in a blog post.
It's a big change for the company, whose founders Jan Koum and Brian Acton vowed to keep the platform free of ads when they created it in 2009.
Facebook purchased WhatsApp in 2014 and the pair left a few years later. Parent company Meta Platforms Inc. has long been trying to generate revenue from WhatsApp.
WhatsApp said ads will be targeted to users based on information like their age, the country or city where they're located, the language they're using, the channels they're following in the app, and how they're interacting with the ads they see.
WhatsApp said it won't use personal messages, calls and groups that a user is a member of to target ads to the user.
It's one of three advertising features that WhatsApp unveiled on Monday as it tries to monetise the app's user base. Channels will also be able to charge users a monthly fee for subscriptions so they can get exclusive updates. And business owners will be able to pay to promote their channel's visibility to new users.
Most of Meta's revenue comes from ads. In 2025, the Menlo Park, California-based company's revenue totalled USD 164.5 billion and USD 160.6 billion of it came from advertising.
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PM Modi inaugurates projects worth Rs 15,200 cr in New Delhi
New Delhi (PTI): Prime Minister Narendra Modi on Sunday inaugurated and laid the foundation stone of projects worth Rs 15,200 crore under the the General Pool Residential Accommodation (GPRA) redevelopment plan.
The prime minister, accompanied by Union Housing and Urban Affairs Minister Manohar Lal Khattar, visited GPRA Type-5 quarters in Sarojini Nagar and handed over the keys to female allottees. He also interacted with some women labourers.
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Spread across key locations such as Sarojini Nagar, Netaji Nagar, Kasturba Nagar and Sriniwaspuri, these projects are part of the government's ambitious programme to modernise GPRA colonies and create world-class infrastructure for government employees and administrative offices, according to a statement issued on Friday.
The projects have been redeveloped through an innovative self-sustainable financial model that ensures that redevelopment is carried out without burdening the public exchequer.
Under this model, the government is developing and monetising a limited portion of the project area for commercial and residential space to finance the entire project.
The revenue generated from it is being used to fund the redevelopment of modern government housing, support infrastructure and public facilities.
The redevelopment plan will provide more than 9,350 modern flats for government employees, along with the creation of approximately 48 lakh square feet of office space, which will significantly enhance administrative efficiency, while also generating monetisation potential.
