Why Patanjali's 'Kimbho' app is such a poorly-scripted idea
New Delhi, June 27 : Yoga guru Ramdev's "swadeshi" mobile messaging app "Kimbho", that appeared briefly in May-end claiming to take on the behemoth WhatsApp, has turned out to be a poorly-crafted business idea.
Patanjali, that posted a turnover of Rs 10,561 crore ($1.6 billion) in the financial year 2017, has been retracting its statements since the launch -- first asking people to download the app from Google Play Store, then blaming extremely high traffic for its sudden death, later claiming it was just a one-day test and now asking for two more months for its relaunch.
The app disappeared from Google Play Store within a day of its launch on May 31 over security and performance concerns, leaving the country's tech industry in a bit of shock.|
If you visit Google Play Store today, you will find at least a dozen fake versions of "Kimbho" which is a Sanskrit word and means "How are you?" or "What's new?" -- in the form of messaging app, TV, Status and what not.
The lingering question is: What was the haste to launch an app, touted as a challenge to Facebook-owned WhatsApp that has over two billion users globally and 200 million in India?
Famous French security researcher, who goes by the name of Elliot Alderson, called "Kimbho" a security disaster on Twitter. "This @KimbhoApp is a joke, next time before making press statements, hire competent developers... If it is not clear, for the moment don't install this app," Anderson tweeted.
In general course, if it is a Beta launch or a pilot run with a select group of users, the app runs for few weeks, the R&D team refines the product, the IT people plug the security loopholes, check the traffic control systems, apply scalable Cloud-based data management solutions and only then would the company push for a full-fledged launch.
"A messaging app like WhatsApp was build and sold to Facebook at the cost of $19 billion whereas the swadeshi Kimbho's launcher Patanjali, with total net worth of nearly $2.5 billion, has zero contribution on IT solutions; hence the initiative had to flop in the first place," Anoop Mishra, one of the nation's leading social media experts, told IANS.
To run a world-class messaging app like WhatsApp requires top-of-the-line IT infrastructure.
"You need a team of Open Source experts, Cloud and content delivery network (CDN) experts, data engineers, an in-house team of core developers, API developers, user interface (UI) developers, in-house testing team and user data simulation team.
"You also need an outsourced hacking team which keeps finding the loopholes in the existing system which was completely missing in 'Kimbho' which was a poorly-scripted app," Mishra contended.
Apart from the technical and programing infrastructure, a good messaging app requires industry-best third-party tools and scalable Cloud hosting servers to handle and respond to real-time database queries of millions of users so that the app survives the inbound traffic.
To build and run a word-class messaging app requires huge investment of time, tech expertise and money -- and eventually needs 10 times more investment for handling servers, security issues and data breaches, Mishra noted.
According to Saket Modi, CEO and Co-Founder of cyber security firm Lucideus, companies nowadays are looking at products that are secure by design.
"Companies are moving from agile DevOps to agile DevSecOps, where security is now being thought of from the development phase itself," Modi told IANS.
Lucideus was responsible for security assessments for apps like BHIM, Whatsapp for Payments and Google Tez.
According to Faisal Kawoosa, Head, New Initiatives, CyberMedia Research (CMR), it will not be easy for "Kimbho" to create a space dominated by WhatsApp by just being "Swadeshi".
"The initial reviews are full of issues and concerns," Kawoosa said.
"Kimbho" should ideally have seen a soft launch -- without any comparison with WhatsApp -- building on the momentum while deploying scalable, agile and secure Cloud-based solutions to make it run.
Building a world-class app perhaps needs much more effort than making toiletries or food products.
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Prasidh, Kuldeep limit South Africa to 270 after De Kock's hundred
Visakhapatnam (PTI): India fought back gallantly through Prasidh Krishna and Kuldeep Yadav after Quinton de Kock struck his 23rd hundred, keeping South Africa to a manageable 270 in the third and series-deciding final ODI, here Saturday.
India won the toss after judging the spin of the coin incorrectly 20 times in a row. They had little hesitation in inserting the Proteas into bat, a clear indication of dew factor dominating the thought.
After Arshdeep Singh sent back Ryan Rickelton early, De Kock (106, 89b, 8x4, 6x4) struck his seventh century against India and put on 113 runs off 124 balls with skipper Temba Bavuma (48, 67b) as the visitors moved to a healthy position.
De Kock was severe on Prasidh (4/66), who erred on length continuously in his first spell (2-0-27-0). The left-hander biffed the pacer for 6, 6, 4 in his second over to milk 18 runs.
The 32-year-old quickly pounced on anything that was short, and pacers Prasidh and Harshit offered him plenty of feed on his pet areas.
Bavuma was more sedate, and made runs through those typical dabs and jabs, occasionally unfurling a drive of elan.
De Kock moved to fifty in 42 balls, and never let the tempo down reaching his hundred in 79 balls.
India found temporary relief when Ravindra Jadeja induced a false slash from Bavuma to get caught by Virat Kohli at point.
The tourists got another move on through a 54-run partnership between De Kock and Matthew Breetzkle for the third wicket, and at 168 for two in 28 overs they were in a good position to press on.
But Breetzke's punishment of part-time spinner Tilak Varma forced a rethink in the Indian camp, as skipper KL Rahul brought back Prasidh for a second spell.
What a masterstroke it turned out to be! The Karnataka man broke the back of South Africa’s top and middle order in an exceptional second spell (4-0-11-3).
Breetzke was the first man to go, trapped plumb in front with a straight one and four balls later Aiden Markram uppishly chipped a fuller delivery to Kohli at short covers.
Prasidh soon castled De Kock, whose ugly cross-batted swipe failed to connect a full length delivery from the pacer.
All of a sudden, SA found themselves at a shaky 199 for five, losing three wickets in the space of three overs.
Once Prasidh was done away with the top and middle-order, left-arm wrist spinner Kuldeep (4/41) took over and mopped up the tail as SA fell short of even a par total on this track.
